How does one preserve their very own fountain of youth? The millennial-approved idea of “prejuvenation” is a preventative measure for those looking to halt visible signs of aging before they have a chance to set in. With hopes of catching wrinkles and fine lines early on, young women have admitted to analyzing the appearance of their mothers’, aunts’, and grandmothers’ skin to determine which specific areas they should be proactively targeting to stay younger looking for longer.

David Cousino joined Cynosure in 2020 to create the insights function with the mission to elevate physician and consumer centricity across the entire organization. He is committed to providing the business with strategic understanding of the functional and emotional needs of physicians and patients to drive growth. Cousino’s career spans 30 years of driving strategic consumer understanding, working on iconic brands like Dove, Calvin Klein, Dermalogica, Ben & Jerry’s, Budweiser, and Stella Artois.