If this last year has taught skin care professionals one thing, it is the importance of retail sales. For many that were hesitant or simply procrastinating on setting up an online store, it suddenly became a necessity for survival. Hands-on on spas quickly ...

Platelet-rich plasma (PRP) is an emerging trend within the medical aesthetics industry and is derived from a client’s own blood. Once blood is drawn, it is spun in a centrifuge. Special tubes with chemicals separate the blood into components, allowing ...

Historically, skin care has been constrained to a generic approach of product development research, product development, and clinical testing that is not representative of client diversity or need. This has created two orthogonal client problems which ...

There are so many benefits of undergoing laser treatments –whether hair removal, collagen stimulation, lightening of pigmentation, and so on. Laser treatments are relatively quick and painless (for the most part) and yield great results. There are, however, ...

Success in business comes from not only having the passion and drive to succeed but from the very basic foundations of proper accounting. Financial forecasting for serious success as an aesthetician is the true first step of any business plan and outlines ...

The first portion of my Orientation with new Esthetics students begins with a question: “Did you know that you can create mitosis of keratinocytes?” Of course, students sit in their seats pondering what I mean by this. I move forward in discussing the ...

Solo practitioners in the aesthetics arena require more knowledge than they often receive in school regarding how to not only manage and run a successful business but to leverage that success for years to come. Opening and operating any business requires ...

Waxing services may be intimidating to most as it is a personal care service that is often associated with pain. Many people shy away from being waxed and are afraid or unsure of what it will be like. It is important to address any fears that new clients ...