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'Tis the Season to Strategize
By Michelle De Leon | November 28, 2017
As I sit down to write my final letter of 2017, I have the opportunity to look back over this past year and, as always, it never ceases to amaze me how quickly the year went by. December – our final month of the year – is, historically, one of our industry’s ...
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Looking to Nature for Acne Answers
By Rachael Pontillo, LE, M.Msc, CIHC, CNAP | November 28, 2017
Acne is a skin condition with many causes, types, and presentations, affecting both sexes of all ages and ethnicities. Its effects are lasting – both physically and emotionally – and there is a great deal that skin care professionals can do to help acne ...
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What’s your recipe for dealing with pushy client
By Mara Shorr | November 27, 2017
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII In the age of social media, it is easy for everyone to think they are an expert. From DIY posts with beauty influencers to promotional videos filling Instagram story feeds, there ...
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Treating Acne: Modern Modalities versus Eastern Me
By Dasha Saian | November 27, 2017
Treating acne requires a proper homecare regimen, an understanding of client allergies and intolerances, and regular visits to a skin care professional. A knowledgeable aesthetician will use a variety of professional products and modalities to deeply ...
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Fact or Fiction: Products with collagen can replac
By Brenda Linday | November 27, 2017
Realization that collagen is essential to healthy skin is commendable and should be noted before explaining the physics of the skin and the function of particular ingredients to bust this myth. It is important to stimulate new collagen production as ...
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Bizarre Beauty Practices Throughout History
By Amra Lear L E | November 7, 2017
Beauty is a timeless vanity. From the earliest use of a reflection caught from a hand-held tool made of polished obsidian stones, the first mirror was born. Since the Anatolia realized in 6,000 B.C.E. (modern day Turkey) that the human image could be ...
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Retinol – Just the Facts
By Robert Manzo | November 7, 2017
In the skin care industry, there is a lot of misinformation circulating about retinol. However, information found in clinical studies, as well as articles in medical and academic journals has debunked some of the sentiments once touted as facts. DOES ...
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Implementing Trends into a Client’s Makeup Routi
By Gina Charles, D.O., founder of Dr. G Makeup Artist | October 24, 2017
As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights, bold lip colors, and fun, metallic eye shadows. SULTRY ...
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Will drinking water flush toxins from the body and
By Michael Kurov | October 24, 2017
Water is a powerful ally to Earth, communities, human bodies, and the mind. Its ability to fully hydrate skin, plump skin significantly from the inside, and change the behavior of genetic skin types, however, is a shadowy topic: scientific evidence does ...
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Treating Cellulite: What Really Works?
By Lyn Ross, L.M.E. | October 24, 2017
Consumers want effective, non-invasive treatments that help contour and slim the body along with healthy lifestyle practices. Modern aesthetic technology and treatments are viable alternatives to surgical procedures, which often necessitate significant ...
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Growing Your Business with Imaging Solutions
By Diana Ordonez | October 24, 2017
How to use technology for special events to increase engagement, sales, and loyalty Offices, spas, and clinics looking for new and exciting ways to attract and retain clients do not need to look further than the skin imaging technology available today. ...
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Partying Isn’t Just a Hobby – It’s a Busine
By Louis Silberman | October 24, 2017
Like many business owners, I have tried just about everything over the past decade when it comes to marketing. When I consider how and where I have spent my advertising dollars (including television spots; print advertisements; pay-per-click internet ...
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Holiday Marketing How-Tos
By Jaclyn Strausser, L.M.E. | October 24, 2017
Holiday seasons are a great opportunity to revamp and redirect focuses onto certain treatments and products in order to drum up extra sales, as well as keep clients engaged. During the holiday seasons, more people are on the prowl, scouring retail ...
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A STEP-BY-STEP: Gemstone Treatmens
By Linda Bertaut | October 24, 2017
The use of gemstones and color plays a major role in chakra alignment. Each color has its own frequency or vibration that can help to energize, stimulate, relax, or uplift the spirit. The seven colors of nature’s rainbow are associated with the seven ...
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One Step Closer to the Holy Grail of Acne Care
By Jeanine B. Downie, M.D., director of image Dermatology P.C. | October 24, 2017
The United States is experiencing an acne epidemic. Up to 95 percent of adolescents suffer from the condition and more than 50 percent of people over the age of 25 still deal with some degree of acne. It is the nation’s most common skin condition. Despite ...
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