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By Celeste Hilling | June 20, 2016
The new faces of beauty require fresh messaging and unique marketing methods. Millennials, Baby Boomers, and those who are multiethnic are some of the new faces skin care professionals are likely seeing in their spas. Knowing how to deliver a message ...
By Noreen Young, L.E. | July 20, 2016
Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe, highlight, reverse contour, and more. However, that kind of application becomes too ...
By Jeremy Lawrence | July 29, 2016
Trendsetters give insight on the tools they recommend for treating sun damage. President of Ginamarie ProductsGina Marie McGuire“Toning Treatment is one of my favorite products in our skin care line. It is extremely effective and the results are ...
By Jeremy Lawrence | November 14, 2014
This year, the International Congress of Esthetics and Spa (I.C.E.S.) began its fall tradeshow season in the beautiful city of Long Beach, Calif., on September 7th and 8th. Thousands of skin care professionals gathered together at the Long Beach Convention ...
By Reinhard Bergel, Ph.D. | July 28, 2015
Thalassotherapy is the therapeutic use of the ocean, its climate, and marine products like algae, seaweed, and alluvial mud for health and beauty. The name comes from the Greek words thalassa (sea) and therapia (treatment). The principle behind thalassotherapy ...
By Jeremy Lawrence | October 30, 2014
Tucked into a breathtaking Adirondack woodland setting, Lake Placid’s first-ever resort spa experience takes the region’s wellness offerings to a new level. The Spa at Whiteface Lodge brings the natural beauty and bounty of its surroundings into its rustic ...
By | March 27, 2012
"My new favorite obsession is Twitter! Through this portal I'm able to promote sales, contests, treatments, specials, etc. I also use it to give out tips to my clients. For instance, when it's hot outside I remind them to wear sunscreen, when it's cold ...
By | March 27, 2012
All of these phrases contain a modicum of reality. However, in our clinic, we give a small amount of credence to all the above. Our focus has always been "root/cause" medicine and "root/cause" skin care. And when it comes to "root/cause" of any system ...
By | March 21, 2012
When I step into a business, whether it be a spa, grocery store, or even a gas station there are a couple of things I pay attention to. Is the business clean and inviting? Does it carry the items I'm looking for? Are their prices reasonable? Then, last ...
By | March 23, 2012
In recent years, there has been increased confusion surrounding the use of retinol and whether or not it should be incorporated into topical skin care products. Much of this uncertainty is because people are unfamiliar with retinol and how it should ...
By | March 23, 2012
Emotional stress and physical pain are among the invisible components of rosacea beyond its red-faced, conspicuous appearance, according to new patient surveys by the National Rosacea Society (NRS). The NRS has designated April as Rosacea Awareness Month ...
By | March 23, 2012
Driven by stronger sales and traffic levels and a more optimistic outlook for sales growth and the economy, the Professional Beauty Association's (PBA) three main tracking indexes for the salon/spa industry, which include the Salon & Spa Performance Index ...
By | March 26, 2012
Anti-aging is probably the most important global trend in the cosmetics and personal care market today. In response to the rapid growth of the anti-aging segment of the personal care market, Shin-Etsu Silicones of America (SESA: a U.S. subsidiary of Shin-Etsu ...
By | March 26, 2012
It is common for clients to have not one but multiple skin concerns. And for many, skin discoloration ranks high on the list. This skin dysfunction is not only unsightly, but it inevitably contributes to premature aging and requires targeted care. Commonly ...
By | March 27, 2012
"My new favorite obsession is Twitter! Through this portal I'm able to promote sales, contests, treatments, specials, etc. I also use it to give out tips to my clients. For instance, when it's hot outside I remind them to wear sunscreen, when it's cold ...

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