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By Catherine Kooiman L.E. | April 25, 2016
From the moment a prospective client comes across a spa’s website or calls an establishment, a first impression is made. While something initially attracted them to the spa, how long their attention is kept is at stake. Ultimately, the call to action ...
By Jeremy Lawrence | April 26, 2016
“I love aromatherapy because the smell is great and it has a medicinal effect on the body.”Yvonne Marciena “Because it invokes a blissful and positive feeling in the client.”Tiffany McLauchlin “Because it helps to balance the mind, body, and spirit ...
By Mary Ann Lovre, president of Audrey Morris Cosmetics International | April 26, 2016
The use of eye shadow can be traced back to ancient Egypt where women used eye shadow to help them look more like the deities they worshiped and to help reduce the effect of the sun’s glare off the desert landscape. The most famous of queens from that ...
By Noreen Young, L.E., owner of Noreen Young Cosmetics | April 26, 2016
When applying makeup on mature skin, the key is to remember that all clients want to have fun, not just the younger ones. Therefore, do not close the door to makeup sales that can be made from older clients and stock the spa with the right products for ...
By Jeremy Lawrence | May 25, 2016
Trendsetters give insight on the tools they recommend for sun care. Founder and CEO of Avery Graham Skincare Elizabeth A. Cardarelli“Despite the fact that I am a red head and always burn, I hated the feeling of smelly, greasy, mucky, tacky SPF. ...
By Jeremy | June 1, 2016
The International Congress of Esthetics and Spa (ICES) started the year off right with the first tradeshow of the year on March 1st and 2nd. Perfect weather and clear skies greeted aestheticians, hair removal specialists, educators, massage therapists, ...
By Jeremy | August 30, 2016
Trendsetters give insight on the tools they recommend for ethnic skin. Bio France Lab Co-Founder and Educator Marc Rosengarten "I love Ultra Light Whitening Facial Cream Mask Wash Off because it is a high-potency whitening mask that works deeply ...
By Jeremy | June 1, 2016
On April 26th and 27th, The International Congress of Esthetics and Spa (ICES) held their second tradeshow of the year in Dallas, Texas. Professionals of the skin care industry were embraced with beautiful weather for this annual two-day event, held at ...
By Jeremy | June 1, 2016
On September 20th and 21st, 2015, the Aesthetics International Association (AIA) sponsored four continuing education classes at the International Congress of Esthetics & Spa (ICES) tradeshow in Long Beach, Calif. At this tradeshow, a wonderful group ...
By Jeremy Lawrence | June 27, 2016
Trendsetters give insight on the tools they recommend for exfoliation. International Trainer Coordinator for Éminence Organic Skin CareNatalie Pergar“I love using Éminence’s Firm Skin Exfoliating Peel! Being a mature, combination skin type, the ...

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