Today’s purchasing environment is very different than it was 10 years ago. Not only is competition is greater, but social media has also changed the way the consumer shops. Big box stores are becoming more aggressive with skin care specials and different ...

Thalassotherapy is the therapeutic use of the ocean, its climate, and marine products like algae, seaweed, and alluvial mud for health and beauty. The name comes from the Greek words thalassa (sea) and therapia (treatment). The principle behind thalassotherapy ...

During breast cancer awareness month, spas and salons may be wondering how they can contribute to the cause. In addition to becoming educated about oncology aesthetics and making treatments as safe as possible for clients with cancer, spas can partake ...

Cosmetics have been an integral part of human cultures for thousands of years, but today the cosmetics industry rakes in over 50 billion dollars each year. The industry has undoubtedly come a long way from the copper and lead ore that the ancient Egyptians ...

Your spa can have an unbeatable line of products and services, employ the most skillful and dedicated aestheticians, and generate the sort of profits that can turn the most successful of businesses green with envy. However, all can be lost in the blink ...