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By Bella Schneider, P.M.E. | May 8, 2013
The teen market is a true niche market with huge potential. Teen services are not something you just add to your menu. They are the population of the future. If you really want to go after this marketplace, which is ever-growing and surging, you have ...
By Shawn Towne | May 30, 2013
There is no question that foundation is an integral part of makeup application. Without it, colors never have proper impact or value, and potentially beautiful faces can be compromised by any number of possible imperfections. Foundation is essential to ...
By Danné Montague-King | October 2, 2013
During a recent three country lecture tour, I happened to attend a conference where a video was being presented showing a local skin guru performing an acne treatment on a teenaged boy whose face, back and chest were infested with papules and pustules. ...
By | May 24, 2011
When most people hear the term “spa,” the words that come to mind are more often than not, luxury and pampering. Little is known of the history of spa. And certainly, the spa and beauty industries have tended to cater to a more affluent clientele where ...
By Christine Heathman, C.M.E., L.M.T. | April 10, 2014
People with skin of color will soon make up the majority of the United States. This will have a significant impact on the practice of professional skin care. Generally, lighter shades of skin have been the dominant skin type in the United States. This ...
By by Jon Stein | June 29, 2014
At 5:15 on a Thursday morning, a young cosmetologist boarded a bus for the first studio job of his career. Cold and out of his element, the wide-eyed 29-year-old assumed he was merely being driven to other side of Columbia Studios. When the bus pulled ...
By Amanda Miller | June 27, 2014
I have spent the last few weeks spinning in circles from my busy schedule. While I have the magazine to publish, I also run a martial arts school on nights and weekends. In addition, it seems like holidays, birthdays, vacations, weddings and graduation ...
By Jeremy Lawrence | July 7, 2014
Click on image to enlarge! “They are a great way to generate income.” “They are perfect for any occasion. They can say: Happy Birthday! Congratulations! Thank You!” “Spa gift cards allow me to build new clientele.” “One size fits all and they ...
By Sami Gonzales | July 25, 2014
Most of us have never really given much thought to our hair. We shampoo it, style it, and have it cut. How would you feel if one day you woke up and your hair was gone? How would you react? If your client has been diagnosed with cancer and is about to ...
By Gina Charles, D.O. | July 29, 2014
Women have been fascinated with beauty for centuries. Part of that fascination is perfection. In order to achieve that perfection, women have been using makeup to cover up their blemishes. There comes a point in a woman’s life where there is a need for ...

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