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Survey: Which of the Following Best Describes Your
By Jeremy Lawrence | July 28, 2017
We recently asked skin care professionals on DERMASCOPE.com which of the following best described their spa. Here are the results according to the respondents: Day spa 44.4 percentOther 22.2 percentMedical spa 16.7 percentWellness center 11.1 percentDermatology ...
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Retention Marketing: Focus on the Clients You Have
By Josh McCarter | September 26, 2017
Running a service business without an effective retention marketing plan is like filling a bucket that has holes in the bottom. A company with a low retention rate will spend too much time and money working on acquisition to make up for lost business. ...
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Making Marketing a Group Activity
By Michelle De Leon | September 26, 2017
As an educator and consultant in the aesthetic industry for over a decade, I understand that one of the most common struggles for any business owner is maintaining revenue throughout slow seasons. The most common downtime for revenue we face is summer ...
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Eyeshadow Techniques for All Eye Shapes
By Aliesh Pierce, L.E., founder and lead expert at Ask Aliesh | September 27, 2017
Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color products are taking over as the most popular form of makeup. While most people have an understanding ...
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The Powerful Benefits of Tea Tree
By Lindsay Miller | October 23, 2017
The powerful healing benefits of tea tree date back to the 18th century, when British sailors landed on the southeast shores of Australia and discovered massive groves of trees thick with sticky, aromatic leaves. The leaves of these trees, which was later ...
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Body Detoxification
By Lina Kennedy | October 23, 2017
The process of detoxification can come in numerous forms, but the underlying goal is to rid the body of toxins to improve its natural processes. Think of the word “toxin” as an all-encompassing term for any substance that impacts a person’s health and ...
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Tools of the Trade: Body Treatments
By Michael Kurov | October 23, 2017
Trendsetters give insight on the tools they recommend for body treatments. Lead aesthetician of Advance-EstheticOlha Maikina“Zemits Lipoless has 3 modules which allow for treatment for all ages with different concerns: from body contouring, anti-cellulite, ...
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Spa Django
By Michael Kurov | October 23, 2017
Named after the famed gypsy-jazz guitarist, Django Reinhardt, Spa Django provides a peaceful and pampering experience at Hyatt Regency Lost Pines Resort & Spa. With its unique location right outside Austin, Spa Django reflects a luxury wilderness ...
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Siliconized Pullulan Film-former Developed for Lon
By Michael Kurov | October 24, 2017
Shin-Etsu Silicones of America, Inc. has recently premiered its advanced, multi-functional TSPL-30-ID siliconized pullulan film former in isododecane. The patented TSPL-30-ID silicone film former has excellent resistance to water and oil-offering formulators, ...
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A STEP-BY-STEP: Gemstone Treatmens
By Linda Bertaut | October 24, 2017
The use of gemstones and color plays a major role in chakra alignment. Each color has its own frequency or vibration that can help to energize, stimulate, relax, or uplift the spirit. The seven colors of nature’s rainbow are associated with the seven ...
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Holiday Marketing How-Tos
By Jaclyn Strausser, L.M.E. | October 24, 2017
Holiday seasons are a great opportunity to revamp and redirect focuses onto certain treatments and products in order to drum up extra sales, as well as keep clients engaged. During the holiday seasons, more people are on the prowl, scouring retail ...
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Partying Isn’t Just a Hobby – It’s a Busine
By Louis Silberman | October 24, 2017
Like many business owners, I have tried just about everything over the past decade when it comes to marketing. When I consider how and where I have spent my advertising dollars (including television spots; print advertisements; pay-per-click internet ...
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‘Tis the Season for Holiday Marketing!
By Amanda Strunk Miller Associate Publisher | October 24, 2017
Wait, it’s already the end of the year? I always look forward to the colder weather and the holiday season, but it continually seems to sneak up on me. Every year, it’s almost like Christmastime appears out of nowhere – especially now with two little ...
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Zianna Wellness
By Jeremy Lawrence | July 28, 2017
While deep, restorative relaxation is the norm at Zianna Wellness, the facility now offers guests an even higher level of rejuvenation with the introduction of life-enriching programs designed to bring body, mind, and spirit into balance with nature by ...
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The Mind-Body Connection
By Janine Ellenberger, M.D., founder and president of GR8/SKN | July 28, 2017
There is a reason why notable celebrities have participated in the no makeup trend. The overall message from the trend is beneficial: be yourself and do not worry about what others say; beauty shines from the inside out. Today's stiletto heels turn ...
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