Kick Starter Marketing: Getting Your Business Out There Join Jay Shorr and Mara Shorr to discuss how to kickstart marketing in today’s climate. This webinar will discuss how to create content in a way that makes spa practices more efficient, content ...

Working with family members poses a unique challenge to any business. While it can be stressful, we know firsthand how productive and rewarding working with family can be. We know this firsthand as Jay and Mara are a father-daughter duo and partners in ...

Sun exposure – it is an obsession with aestheticians.From the time professionals first become enamored with the epidermis, weare tuned into the detrimental effects of ultraviolet radiation. It is those pesky invisible rays that cannot be seen but professionals know ...

Platelet-rich plasmatreatments are the latest injectable-based procedures to be used as a sort of “catch-all” for a seemingly endless slew of aesthetic problems. The combined elements of celebrity endorsement, efficacy doubts, and an increasingly experimental ...

Going to aesthetics school is like studying for a driver’s license. They cover the basics what applies most of the time – and then they give the license. However, becoming a great driver requires being in the driver’s seat frequently. Working in the spa ...