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The Wonderful World of Body Painting
By Amanda Azar, founder and executive artist for Azar Beauty | June 20, 2016
Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the entire body. Body painting has become increasingly popular in the ...
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How to Market to Baby Boomers, Millennials, and Ev
By Celeste Hilling | June 20, 2016
The new faces of beauty require fresh messaging and unique marketing methods. Millennials, Baby Boomers, and those who are multiethnic are some of the new faces skin care professionals are likely seeing in their spas. Knowing how to deliver a message ...
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The Carb and Acne Connection
By Sara Fulton | August 23, 2016
While most people know that carbohydrates sabotage their diet, they may not know that carbohydrates could also be sabotaging their skin. Furthermore, these offenders are not just the carbohydrates that are usually suspected, like cookies, pastries, and ...
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9 Ways to Exceed Expectations and Create Clients f
By Terri Wojak, L.E. | August 19, 2016
How do skin care professional stand out from their competitors when everybody seems to be delivering high-end products and cutting-edge treatments? The answer lies in staying focused on the client; ultimately, the client decides who survives and who does ...
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Be Exceptional: Tips for Standing Out in a Compet
By Bella Schneider | March 27, 2019
Many individuals become aestheticians because they adore beauty and have an innate knack for bringing out the best in others. Yet, with all the natural talent in the world, if professionals do not market themselves correctly or have access to the clients ...
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5 Essential Elements for Combating Premature Skin
By Gul Zone | June 20, 2019
What is a person’s true age? Is it the age they feel? Is it the age they look? Or, is it the age they actually are? When young, age seems to be far off in the distance. Many look forward to each birthday and celebrate with parties and gifts. As they ...
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Software and the Spa: Helping Owners Achieve Balan
By Jeff Dickerson | May 20, 2019
Owning a spa can be challenging, especially in the beginning. As is the case with most small business owners, spa owners wear many hats and are often trying to balance managing employees, dealing with finances, and getting face time with their clients. ...
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2024 Best Equipment
By DERMASCOPE Magazine | February 2, 2024
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Beyond Aesthetics: A Quick Look at Mortuary Makeup
By Karen Asquith | April 14, 2022
A unique and unusual aspect of the beauty industry is the field of mortuary makeup. Most likely, an individual’s first exposure to this specialty was at a funeral, which can be shocking given the circumstances, especially when the finished look appears ...
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Matrisome Maintenance
By Lydia Sarfati | June 6, 2022
When formulating hydrating products, the latest research requires the formulator to consider the extracellular matrix which provides skin with its major hydration properties.1 This complex network of proteins that comprise the extracellular matrix is ...
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