BEAUTY DÜSSELDORF - the Leading Sector Meeting for Cosmetics, Nail, Foot, Wellness & Spa - will provide 55,000 national and international trade visitors with a complete range of new products, body care concepts, modern treatments, scientific insights and innovations presented by 1,500 exhibitors and brands in five halls. The exhibits will be complemented by a unique, versatile and practice-oriented continuous education program Düsseldorf is renowned for.
“Key features of BEAUTY DÜSSELDORF are its professional, communicative atmosphere and top-class services in all areas creating perfect conditions for maintaining contacts and doing business,” said BEAUTY Director Hannes Niemann. The hall structure allows for easy orientation with clear segmentation and each industry sector in its own color-coordinated setting. The exhibition segments Foot as well as Wellness & Spa (Hall 9), Cosmetics Order (Hall 10), Cosmetics C&C (Hall 11), Nail (Hall 12) and Accessories & Bijouterie (Hall 13) provide a comprehensive and unrivaled market overview. At the leading trade fair for this industry professionals will be amongst themselves – BEAUTY is a trade-only event with strict trade visitor registration.
Continuous Education, Tips, and Ideas for Daily Practice
One of the most important building blocks of the BEAUTY concept is the high-quality technical and continuous education program encompassing over 130 events. On the stages of the Meeting Points Foot Nail, Wellness & Spa as well as at the Meeting Point for Cosmetics, renowned speakers will talk about current trends and share key tips for daily salon practice. Well-known companies and several exhibitors will showcase the necessary “gear” needed for further training and inspiration. On the stage, the experts will introduce the audience to their current products, colors, looks, and trends, allowing them to watch their latest techniques up close.
Current Themes from Medicine, Science, and Practice
At the “Reviderm Trend and Medical Skin Care Forum” in Hall 10 renowned speakers and industry experts will address various aspects of professional cosmetics and share the latest news from medical and scientific fields as well as other subjects of importance to beauty and health. The lectures can be attended without prior registration and admission is included in the trade fair ticket.
BEAUTY Web S@lon in Hall 10
At the BEAUTY Web, S@lon trade visitors will get information about marketing their business online and get tips about the Internet, social media and digital communication techniques in six daily workshops.
At BEAUTY two of the sector’s most coveted awards will be presented: "A Life of Beauty" and the “Golden Mask for Make-Up Artistry”. During the Gloria Gala, the publishing house “KOSMETIK international” will recognize individuals and companies for their achievements and performances with the “German Cosmetics Award Gloria” in various categories.
The EUROPEAN MAKE-UP AWARD New Talent on the theme “The Shining Bride” for young professionals (ongoing training as a make-up artist or a maximum of two years of professional experience) and the EUROPEAN MAKE-UP AWARD Expert with the theme “Spirit of Soul” for professionals (completed training as a make-up artist and at least two years of professional experience) will also be special highlights. Both competitions are open to national and international make-up artists and the application deadline is December 15, 2019.
BEAUTY 2020 is open exclusively to trade visitors, who have to register online in advance at https://www.beauty-duesseldorf.com. Tickets purchased online cost € 38 (one-day ticket) and € 50 (two-day ticket) and allow free use of public transportation within the VRR network of Düsseldorf. The ticket also include participation in all expert lectures.