No matter how you got your hands on this issue of DERMASCOPE – whether through your own print or digital subscription, your aesthetics school, a fellow aesthetician or staff member at your spa, your membership with Aesthetics International Association, or at the International Esthetics, Cosmetics & Spa Conference in New York – one thing’s for sure… you don’t have your hands on all that DERMASCOPE…

Featured in February

Written by Amanda Strunk Miller Publisher and Managing Editor
This month, DERMASCOPE is tackling some of the most talked about topics in aesthetics – including what’s truly going on with hormonal acne, if “medical aesthetics” is really even a thing, and how much is too much when it comes to exfoliation. Plus, Aesthetics International Association has inducted its first Legend into the Academy for 2019! First, we asked a few acne experts to chime…
For months, DERMASCOPE’s editorial team has been creating, developing, and strategizing for our first major announcement of 2019, and excited is an understatement. This year, in addition to the wonderful content provided in the print magazine, we are pleased to present 18 online exclusive columns each month. We’ve asked leading industry professionals to deliver monthly education on a variety of topics to be featured on…
If I had to pick one word to describe this time of year it would be “change.” From trees empty of leaves, to falling snow, to “ringing out the old” with the New Year, change is eminent in this period between one year and the next. While change can often be a good thing, for some it can also be hard to accept. This is…
Every time I attend an industry tradeshow, I inevitably learn about something new – from ingredients and products to updated treatment techniques and marketing strategies. With so many tradeshows in our industry, it can sometimes feel overwhelming with how quickly new products are being debuted or ingredients are being researched and discovered. That is why DERMASCOPE launched its Aestheticians’ Choice Awards in 2015 – to…
October is a busy month for my family. With multiple birthday parties, trips to the pumpkin patch, and preparations for the upcoming holiday season, my calendar is packed. Aside from my personal life, the month of October for the DERMASCOPE team is quite busy, too. We’re finalizing the voting process for the upcoming Aestheticians’ Choice Awards in November, researching our 2019 editorial topics, and creating…
September is my favorite month of the year. It’s my wedding anniversary month, the time the State Fair of Texas returns for the year, and when everyone seems to start prepping for the upcoming holiday season. Though the weather often still reflects the hot temperatures of the summer months, September also means the return to school and the end of summer vacations.
From a distinguished designer debuting a new line at Fashion Week to an Olympic figure skater landing the perfect double axel – it is easy to spot excellence when it is present. The skin care industry is bursting at the seams with top-rate, professional product lines. Today, skin care professionals can choose from an agglomeration of companies when selecting the products to sell in their…
Earlier this week I read a story called the Daffodil Principle. In the story, a daughter persistently invites her mother to see some daffodils near her home. When the mother finally agrees, she is taken to the most incredible garden of daffodils imaginable – one that consists of over 50,000 daffodils cascading down a mountainside. When the mother asks where they came from, the daughter…
This issue was one of my favorites to plan for 2018. It was fun to have our contributors tackle a multitude of reader-requested topics. Sebaceous hyperplasia – the unsightly nodules and lesions that begin cropping up for many clients later in life – may sound complex in name, but does not have to be a source of confusion or frustration for professionals. Brenda Linday tackles…

May Editor's Note: Acne Intervention

Written by Amanda Strunk-Miller
DERMASCOPE Magazine has been publishing educational articles on acne every year since it began 43 years ago. Acne is, undoubtedly, a top skin care concern for consumers, especially youth. In fact, it affects approximately 20 percent of people and is a leading reason why many begin searching for solutions. The market is saturated with products and procedures that can assist with acne. Many individuals begin…

Critical Connections in the Community

Written by Amanda Strunk-Miller
The sense of community formed by being part of a group of like-minded individuals is impactful. Communities inspire unity, support, comfort, and advisement – a space rich in resources that everyone can benefit from. Being active in a community can bring inspiration, aid in success, and provide strong navigation. Bringing like-minded people together to achieve goals has been important to me for many years –…
Through the launch of our new website, DERMASCOPE brings you even greater access to the top resources available in the industry. Our team has spent countless hours crafting a website that reflects the needs of our readers. With a new emphasis on community, this new website provides limitless networking opportunities with other professionals, distributors, and educators. Starting with just the homepage, you will find an…
I’m sure by now it is apparent that we have updated quite a few department designs in the magazine for 2018. While many of the pages feature new content elements, several departments just got a mini face lift! It’s a fresh look to start the year off right.
DERMASCOPE is introducing many new features in 2018 – a new website, new departments, new designs, new article themes… But I must admit that there is one fresh feature for 2018 that I have hardly been able to keep quiet about: our new editorial advisory board! We have had several advisory boards in the past, but, this time around, I have re-written the script and…

New Year, New You

Written by Amanda Strunk Miller Associate Publisher
The month of December makes me both nostalgic and optimistic. Both, I think, are common and reasonable feelings to experience during this time of year. Time with family, big parties, and extended periods off from work all offer time to reminisce and look back on fond memories. The month of December can also provide time to reflect over the past year and conjure up other…

‘Tis the Season for Holiday Marketing!

Written by Amanda Strunk Miller Associate Publisher
Wait, it’s already the end of the year? I always look forward to the colder weather and the holiday season, but it continually seems to sneak up on me. Every year, it’s almost like Christmastime appears out of nowhere – especially now with two little boys of my own.

Building Your Business

Written by Amanda Strunk Miller
Marketing your business is one of the most common business topics I read about in trade magazines. It is such a vital topic that every year we focus an issue of DERMASCOPE on it! We try to cover every angle; from how to succeed with social media to handling bad client reviews online; marketing new clientele to upselling the regulars; understanding e-mail blasts to Google…

The Many Faces of Beauty

Written by Amanda Strunk Miller
Beauty is in the eye of the beholder. Perception is reality. Happy girls are the prettiest girls. All of these sayings bring about alternate perspectives than the one typically observed through social media. To me, all of these sayings bring about freedom, creativity, and even peace of mind.

The Sensitive Skin Misconception

Written by Amanda Strunk Miller
Last summer, while planning the editorial calendar for 2017, I penned 'sensitive skin' as a topic I believed should be highlighted as a main theme for an issue. Days later, I allotted the subject to the month of August and proceeded to brainstorm on what the main articles for the month would entail. I had ideas like 'skin disorders' and 'skin conditions' in my notebook,…

Gearing Up for 2018

Written by Amanda Strunk Miller
For most people, the word summer brings about enjoyable thoughts, treasured memories, and anticipated vacations. For the staff at DERMASCOPE – and more specifically, the editorial team – the word summer brings about brainstorming and planning for new ideas in preparation for the upcoming editorial calendar year. The year may be only half over, but we are already gearing up for 2018!

A Must-Have Mentor

Written by Amanda Strunk Miller
In our industry, it is of great importance to a skin care professional's successful journey to have a mentor to guide them. Mentors provide invaluable information, expertise, and understanding. They offer insight on what it takes to advance, guidance on improving knowledge and skill, and opportunities and resources for building a strong and successful network.
Be everywhere. This piece of advice is often given to budding businesses who are trying to make an impression. The method is considered a positive way to build visibility online, cultivate traffic, and attract new prospects or leads. This idea works great for print, internet, or even community events; but when it comes to social media specifically, is it the best plan?

To Be or Not to Be Everywhere

Written by Amanda Strunk Miller
Be everywhere. This piece of advice is often given to budding businesses who are trying to make an impression. The method is considered a positive way to build visibility online, cultivate traffic, and attract new prospects or leads. This idea works great for print, internet, or even community events; but when it comes to social media specifically, is it the best plan?
I love this month's editorial lineup. Sun care and aromatherapy are two topics that I enjoy learning about each year.

Waxing, Sugaring, Laser, Oh My!

Written by Amanda Strunk Miller
My husband loves when I get the wax pot out at home. It is inevitable that while I am sitting on the counter waxing my legs, he will pop in and ask for a quick nose wax. Ever since he was a model at one of the waxing classes at a tradeshow years ago, he has been hooked! Even if we did not have a…

New Year, New Dermascope

Written by Amanda Strunk Miller
The January magazine is always my favorite issue to publish each year. Not because of the editorial themes or wintery cover art; or because it is the start of a fresh year; or even because it is my birthday month. I love the January issue because it is when we roll out new departments, art layouts, special sections, and fresh and unique online content.

Money Making Makeup Artists

Written by Amanda Strunk-Miller
  The world of makeup seems larger than any other niche in the beauty industry. With so many makeup companies, products, Instagram feeds, blogs, video tutorials, and “experts” floating around the internet, it can seem overwhelming and, honestly, a bit confusing. Topics like professional versus consumer are the first things I think of, followed by categories like organic or mineral, airbrush or camouflage, and trending…

Diving Into the Holiday Season

Written by Amanda Strunk-Miller
From candy corn to candy canes, the holiday season is often the busiest time of the year for small businesses. It seems that after Halloween hits in October, it is a non-stop whirlwind for businesses to market to their customers and sell more gift cards, presents, and stocking stuffers before the end of the year. While it can be easy to become overwhelmed with the…

The ACAs Are Back!

Written by Amanda Strunk-Miller
The Aestheticians' Choice Awards are back for the third year in a row! Just like last year, our readers have been involved in every step of the process. Thank you for taking the time last month to submit your favorite products and skin care companies in our nomination process on DERMASCOPE.com. We received thousands of submissions over the two week submission period. This nomination process…

Customer Appreciation

Written by Amanda Strunk-Miller
The other day I went in for my regularly scheduled hair appointment; I did not request additional services or buy anything new. When I was finished and went to pay, I noticed my receipt had a 'VIP Discount' line under the total, with 15 percent subtracted. When I looked up to question my stylist about the markdown, she immediately smiled and said, "It's just because!"…

Academy of Legends

Written by Amanda Strunk-Miller
As you may have noticed, our cover art has had a different feel from the normal style of artwork that typically graces the covers of DERMASCOPE. This change is because, for the past three months, the Aesthetics International Association (AIA) has been inducting new pioneers from our industry into the coveted Academy of Legends.
Tradeshows have been a part of my life for as long as I can remember. For the past 20 years, I have attended at least four a year – traveling across the country to walk the floors, try new products, attend lectures, and chat with leading educators.
My first thought of summer takes me back to childhood memories. Every year, my older brother would throw a pool party at our house to celebrate the end of the school year. All of his classmates and their siblings would come over to play basketball, swim in the pool, jump on the trampoline, and ride bikes.
Owning a martial arts school in a small town has been part of my life for almost 10 years. When the business started off with just a handful of students, it seemed simple enough to listen to requests and find a way for everyone to be content.
I have a stepson who just turned 14, is a freshman, and enrolled in a new school. Last year I counseled him to begin washing his face, pay more attention to his hair, and quit wadding up his clean clothes in his backpack.
Most aestheticians chose their profession because they like working with people and are, by nature, nurturers. In fact, helping others through customer service is the most common reason this career path was so enticing to a majority of professionals. Most just want to make a difference in people’s lives and, through aesthetics, have found their path.
On one hand, I embrace New Year’s resolutions as a great opportunity to implement a goal for the upcoming year. But from a more historical perspective, it can often seem like a compulsive plan for failure. How many times have we set a New Year’s resolution and remained committed through to its achievement? Most often, we make temporary progress only to slip back into our…
Our offices at DERMASCOPE are full of that New Year’s buzz of activity. We are working diligently on the monthly issues of the magazine, the compilation of the 2016 Products and Education Guide, a redesign of DERMASCOPE.com, and the restructure of our editorial e-blasts. It is a lot to tackle, but we feel energized about the growth and direction of our brand.
It is hard for me to believe that 2015 is almost over. Months of preparation for 2016, such as gearing up with new ideas for the magazine, has made the last few months go by in a flash. Looking back, it has been an amazing year!
All year, a small button has been prominently displayed on our cover to commemorate DERMASCOPE’s 40th anniversary. This month, we are taking a majority of the magazine to throw ourselves a party and celebrate the past four decades of everything in the world of aesthetics.
Nothing gets me in the holiday spirit faster than hearing Christmas music while I am at the store or seeing twinkle lights on neighborhood rooftops. I have enjoyed the holidays since I was a kid. I always look forward to the family, the food, and the time off at the end of the year. And this year, I have yet another joy to look forward…
As it is DERMASCOPE’s 40th anniversary, we decided to expand on all of this year’s special sections. In our September issue, we are using our pages to focus on breast cancer and how it has become intertwined within the spa industry. We took every angle we could when it comes to breast cancer and aesthetics. We interviewed oncology aestheticians, researched cutting edge complementary spa treatments,…
Each year, DERMASCOPE shines the spotlight on retail as a main theme for one issue. And each year, we publish articles that offer new and alternative ways to capture profitability.
It is commonly understood that competition is a good force that presses us to do our best. When we are pressed to achieve, we grow. When we grow, our potential to achieve grows with us. While there are certain areas or situations in our lives where unhealthy competition can develop (relationships, for example), it is a powerful and positive motivational tool and the very basis…
In an industry where fads pop up every season, we can certainly expend enormous resources trying to determine which are worth embracing and will lead us to the newest trend. Clients might be coming to your spa expecting to experience the newest product they discovered on Pinterest or have the skin treatment they heard Kim Kardashian gets every week.
Marketing. It is such a broad and important subject that an entire year of DERMASCOPE Magazine could be devoted to the subject in order to effectively bring readers up to date on such a critical aspect of business. And, sooner than we could absorb that information, new strategies, terms, resources, and ideas would be coming into play. To be sure, marketing is always a moving…
It seems as though the term ‘wellness’ is popping up more and more in today’s society. While in the spa industry wellness might have always been an important element to every aesthetician’s surroundings, the rest of the world is finally catching on and bringing more attention to this term.
I am particularly excited to share this issue of DERMASCOPE Magazine! Our staff has been gathering editorial content for months and I am positive that the information we have collected will provide very useful. In this issue, you will find the feature articles to focus on both summer skin and social media.
Achieving success financially as a result of being charitable or behaving well can be easier said than done. Benjamin Franklin once wrote, “A good conscience is a continual Christmas.” While people understand the difference between growths for the sake of profit versus for the good of others, it is questionable if a business really can make money by doing more good in the world.
The year 2015 has officially arrived! As with each New Year, it brings new challenges and new opportunities. This, of course, provides an excellent time to contemplate the potential to reorganize, improve, or otherwise advance our careers, personal goals, or growth in general. This is evidenced by the surge of gym memberships sold in January, the majority of which will not continue commitment past March.
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