Marketing. It is such a broad and important subject that an entire year of DERMASCOPE Magazine could be devoted to the subject in order to effectively bring readers up to date on such a critical aspect of business. And, sooner than we could absorb that information, new strategies, terms, resources, and ideas would be coming into play. To be sure, marketing is always a moving…

It seems as though the term ‘wellness’ is popping up more and more in today’s society. While in the spa industry wellness might have always been an important element to every aesthetician’s surroundings, the rest of the world is finally catching on and bringing more attention to this term.

I am particularly excited to share this issue of DERMASCOPE Magazine! Our staff has been gathering editorial content for months and I am positive that the information we have collected will provide very useful. In this issue, you will find the feature articles to focus on both summer skin and social media.

Achieving success financially as a result of being charitable or behaving well can be easier said than done. Benjamin Franklin once wrote, “A good conscience is a continual Christmas.” While people understand the difference between growths for the sake of profit versus for the good of others, it is questionable if a business really can make money by doing more good in the world.