Starting a business is like weaving a tapestry; each thread is integral to the final product and builds upon the row, or task, that came before. The cast on in weaving is the foundation of the beauty to come. Similarly, the business’s why is the foundation that all future tasks must weave through, including creating the business’s perfect potential client. No matter the name or acronym, every spa must know theirs on a first-name basis. Knowing the ins and outs of who the spa will be serving is most important when deciding the brands, services, and devices to carry. Making the best and most informed decision when considering the three P’s – price, prevalence, and problem – with the perfect potential client in mind will garner paramount results.

THE WHO

One of the first exercises in a thorough business branding session is nailing down the perfect potential client. Big brands use this to target those who will benefit the most from the item or service they are selling. Getting very granular about the perfect potential client helps in several areas of the business, including where to place ads, what voice to use, and what images will produce sales. 

When creating a perfect potential client profile, it’s beneficial to ask all the questions one would ask their best friend – everything from their name, gender, and relationship status to their kids, what keeps them up at night, and everything in between. It may even be helpful to give the perfect potential client a name. Once the perfect potential client is completely fleshed out, they can be used to determine the brands, services, and devices that best suit the spa.

Melissa Allen has lived many lives as a dance teacher, biologist, and marketing director before becoming a successful aesthetician and spa owner. All of these former positions help to color her opinions, actions, and style. Allen’s career in aesthetics has also been far-reaching; she has been an aesthetician in the back of a salon, a solo aesthetician, a spa owner with several employees, and a global brand consultant. Allen has experienced many of the paths of aesthetics and is open, honest, and willing to share her adventures. As her time in the treatment room comes to an end, she is focusing on mentoring and guiding the next generation of thinking skin care professionals and spa owners.

For many years, women have been waxing their intimate areas, but what about men’s intimate areas? In the past, manzilians or brozilians were almost taboo. It was hard for professionals to get Brazilian training, and men weren’t even considered for the service. In some waxing studios, men weren’t even allowed to work as aestheticians, and male clients couldn’t get any service done in that area at all. 

During the early years, male intimate waxing was an untapped market, but in 2014, it blew up, got really popular, and remains that way to this day. However, some skin care professionals are afraid to perform this service, and men have sometimes gotten a bad rap. Hopefully, this article can help ease your mind about this service and provide you with some insight that can help you increase your income and clientele.

Maxie Frericks has been a licensed aesthetician for over 13 years. She owns Maxie’s House of Wax, a waxing studio located in Littleton, a suburb of Denver, Colorado where she currently resides. She is a writer for DERMASCOPE and Skin Inc.. Frericks also teaches waxing workshops and is an educator for Face and Body. Specializing in waxing, Frericks is a trainer for Lycon Wax and teaches waxing workshops nationally. She will also be an upcoming judge at this year’s Skin Games. 

When you work in the service industry, which applies to any job that requires interaction with clients or consumers, you must know how to communicate appropriately. In the beauty industry, you want your clients to understand how to care for themselves. Proper aftercare can ensure you can do your job more effectively. Here are some ways to convey this message to your clients, so they will be more receptive to information and more likely to take your advice.

BREAK IT DOWN
Communicate with your clients in a way that makes it easy for them to understand and follow instructions. Tailor each message to the particular service they are receiving. For example, if your client’s preferred method of hair removal is waxing, you will want to explain the correct protocol for that type of hair removal.
After you wax and cleanse your client’s skin, you can discuss the benefits of each step they can take in their post-wax care, like moisturizing daily. Follow up with your client about what they should avoid, such as going to a sauna and being in the sun, and then explain why.
If you tell your client to avoid the sun without telling them how sensitive their skin is post-wax and how easily it can irritate them, they might not be as likely to listen.1 Ensure you break down the information so your clients understand why they shouldn’t perform specific actions after hair removal.

Mia Barnes is a health and wellness freelance writer with over three years’ experience covering beauty and skin care related topics. Barnes is also the founder and editor-in-chief of Body+Mind Magazine, an online wellness publication.

The incomparable Angela Bassett is no stranger to DMK. Throughout her career, she has benefitted from the restorative skin-tightening powers of DMK Enzyme Treatments and graciously allowed DMK therapists to post her skin health journey on social media. Her makeup artist D’Andre Michael, a genius in his own right, also uses DMK Cosmetics to enhance his clients’ natural beauty. DMK’s noncomedogenic products allow Michael to carefully highlight and sculpt Bassett into a masterpiece fit for any role or red-carpet look. Meanwhile, Bassett is free to focus on her acting, not her makeup, while DMK formulations stand up to harsh lighting, sweat, and long wear. 

Angela Bassett is a Yale University alumnus with a Bachelor of Arts in African American studies and an Master of Fine Arts from the Yale School of Drama. She is known for her crisp, powerful voice and elegant countenance, bringing fiery confidence and regality to any role. Bassett establishes herself as an iconic cornerstone of film and television, with a long and accomplished career – from her role in Spike Lee’s “Malcolm X” to portraying Tina Turner in “What's Love got to Do with It” to her recent forays in “American Horror Story” and the Black Panther series. She proves her undeniable talent and magnetism again and again.

We extend our congratulations to this accomplished actor, who recently won a Golden Globe and Critics’ Choice Movie Award for her role in “Black Panther: Wakanda Forever.” In addition, she is nominated for Best Supporting Actress in the upcoming 2023 Oscar race. Angela Bassett is one of this generation’s most powerful examples of perseverance and stands as a bastion of proud, black womanhood. She is DMK royalty, Hollywood royalty, and a queen in her own right.

The results for the ninth annual Aestheticians’ Choice Awards (ACAs) are in! The ACAs are given to honor the best brands, products, and people in the industry. The winners are chosen from the leading body-care products, cleansers, masks, hair-removal products, exfoliants, serums, toners, moisturizers, sunscreens, cosmetics, equipment, and licensed professionals.

Each year, subcategories are chosen for each of the main categories. Skin care professionals submit nominations for the top four semi-finalists for each category. Readers then cast their final votes to determine category winners on DERMASCOPE.com. This voting process ensures that every award-winner is aesthetician-approved.

DERMASCOPE is pleased to announce the winners of the 2023 Aestheticians’ Choice Awards. This includes some fan favorites, dark horses, and the industry’s best kept secrets. Keep reading to find out which products and licensed aesthetics practitioners this year’s buzz is all about. Be sure to reference this list all year long.

To see our interviews with each of the winners in the Aesthetic Professionals category, flip through the digital version of the P&E Guide here.

PR & the Modern Aesthetician: Making a Name for Your Spa

Scroll down for on-demand replay (must be logged in to view). 

Step into the future of aesthetics with this livestreamed webinar about expanding brand awareness for the modern skin care professional. From tackling social media and press to becoming a big name in the industry, tune in to an hour of the latest education, plus a live Q&A session.

MEET THE PRESENTER:

Amanda Strunk Miller

As the publisher of DERMASCOPE Magazine, Amanda Strunk Miller knows the industry like the back of her hand. Raised by two aestheticians, Miller grew a natural passion for skin care and education at a young age. Working with DERMASCOPE since 2005, she has first-hand experience in everything from publishing to educating to producing tradeshows. Miller is responsible for bringing new platforms of education to DERMASCOPE and continues to lead the brand as the authority on professional skin care.

SpaSho Media announces the 4th annual National Black Estheticians’ Week (NBEW) kick off starting on Wednesday, February 22, with a live forum where a panel of Estheticians will answer the public’s skin care questions. This panel Q&A will begin at 6:00 PM CST/7:00 PM EST and will take place in a virtual experience online, and will stream live.

Panelists for the live Skincare Town Hall:

· Katina Gilmore, The Skin Health Coach

· Tiffany Lenox, Lenox Skincare

· Nichelle Mosley, Queen City Beauty Group + Wellness

· Pamela Springer, Global Skincare

· Heather Weatherspoon, Exquisite Lengths Beauty Bar

These skin care experts will discuss their specific areas of expertise and answer questions, live, by individuals who have questions about their own personal skin care concerns.

SpaSho Media partner, AMPTV, has created a Black History Month Virtual Reality Experience, using newly formed collaborative online TV channel, Black Headline News (BHN). AMPTV is launching the Black Headline News Virtual Event Center, starting February 3, 2023, through March 3; this is where the 2023 NBEW week of virtual online festivities will take place, with the live skin care panel, as well as an Inspiration Room, where Luminary Estheticians will be recognized amongst other leaders, throughout Black History.



Sponsors

This year’s sponsors are: Skin Script, Sugarbear, and Ulta. Sugarbear will be hosting the Skincare Town Hall Forum and the Luminary Estheticians for the Inspiration Room. Messages, from each brand, will be playing throughout the forums, which will also have unique clickable areas for guests to interact with and learn more about the sponsors’ messages.


Gifts

Sugarbear will be offering a $40 coupon code for all NBEW attendees, and will be gifting a one-year supply of their Sugarbear Hair Vitamins, valued at $500, to three individuals—learn more: https://spasho.com/nbew-2023/nbew-tips-tools-theme/.

NBEW Theme

This year’s theme: “Ode to the Esthetician,” is focused on showing reverence to the Esthetician. Oftentimes serving not only as skin care and beauty advisors, but as trusted confidantes, and wellness supporters, Estheticians deserve to be recognized. So, throughout NBEW, clients are encouraged to “sing the praises” of their Esthetician, via creative odes, videos and testimonials, posting them onto social media—see more: https://spasho.com/nbew-2023/nbew-tips-tools-theme/

https://spasho.com/nbew-2023/nbew-celebrations/


Spa Music Lounge

And, in keeping with this year’s theme, SpaSho has created a spa lofi music playlist that will be available in the Spa Lounge which will launch on February 22.

While the playlist was made specifically in honor of Estheticians to use in their treatment rooms or elsewhere, clients, and music lovers are also encouraged to take in the soulful sounds.


Black History Month Celebration

NBEW is a seven-day celebration—February 22-28—and will take place in the Black History Virtual Reality Experience, created by BHN. There, throughout the month, into March, BHN, and its publishing partners, will be hosting a variety of forums related to the celebration of Black History, and various replays will be available, including those related to NBEW.

Everyone is welcome to celebrate NBEW, visit the Skincare Town Hall and the entire Black History Virtual Reality Experience, where, again, NBEW and the Town Hall will be hosted.
For more information on NBEW, please visit: https://spasho.com/nbew-2023/details-schedule/

To learn more about the NBEW panelists, please visit: . https://spasho.com/nbew-2023/details-schedule/

Those interested in advertising opportunities, please visit: https://spasho.com/events/nbew/nbew-advertise/
About SpaSho Media
SpaSho is an online destination where clients can connect with estheticians who understand their specific skin type, by searching via zip code or specialty. As a media company, it publishes original and curated content around skin of color and women’s wellness.

About AMPTV

As an online network of channels and a production company, AnnMariePro TV (AMPTV) has over 25+ years experience in mass media, mobile and social media marketing. AMPTV has grown its own media outlet influence, reach, and exposure, displaying the expression of real issues and solutions related to African-Americans and the urban neighborhoods through its 24/7 online television programming, in the process, assisting content producers in sharing their talents and expanding their audience.

AMPTV provides over nine, curated channels of content on the network which feature national news breaks, news shows, movies & documentaries, business, technology, health, comedy and original content.

AMPTV niche online TV programming is broadcasted and watched by diverse audiences through smart TV devices, Roku and Amazon Fire TV, online partner websites, public access TV, and in cars via third-party audio-podcast apps.



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Over the last decade, the popularity of and market for dermal fillers has grown significantly, with more than three million people currently receiving injectable fillers each year, according to the Cleveland Clinic.¹ Dermal fillers can help replace lost volume that comes with aging, and many clients receive injections on a regular basis.

One popular type of injectable dermal filler uses a naturally occurring polymer known as hyaluronic acid. Treatment with hyaluronic acid is now common in modern aesthetics practices. Results typically last for a period of six to 12 months because the body begins to break down the hyaluronic acid over time, diminishing the result of the initial injection. Clients who wish to maintain their desired results typically return to their doctor for touch-ups or additional injections once or twice each year.

MORE IS MORE

While the filler market has been quite robust in recent years as clients prioritize the use of injectables such as dermal fillers, they have become aware of the limitations around these common types of fillers. Notably, during the COVID-19 lockdown periods, clients experienced a lag in their maintenance schedules and ability to receive treatments. This unique point in history, combined with an emerging concept known as filler fatigue, has driven clients to demand longer-lasting alternatives. In a recent survey, 90% of regular dermal filler clients said they would be interested in a longer-lasting alternative.²

Filler fatigue is a term associated not only with client frustration around the time and cost of maintaining filler results but also the treatment outcomes when filler injections are used over an extended period of time. In some cases, the amount of product needs to be continuously increased, and in other cases, overuse of hyaluronic acid fillers can result in an unnatural or distorted appearance. 

Dr. Irene Gladstein is an ophthalmic plastic and reconstructive surgeon as well as the founder and medical director of a multi-location aesthetics clinic, Project Glammers. She also established the aesthetics hands-on educational program, Project Glammers: LEAP out of Naples, Florida. She is a highly regarded speaker and is regularly involved in large-scale injectable demonstrations and hands-on training for a variety of aesthetics platforms. From 2019 to 2020, Dr. Irene served as a president for the Cosmetic Surgery Foundation. She is also a fellow of the American College of Surgeons, has authored multiple articles and book chapters, and served as a principal investigator in FDA clinical trials for new products and devices.