A Spring Reset: Marketing & Public Relations Ready for a spring reset? As the seasons change, it is the time to dig out from winter by planning and implementing promotions that drive business into the spa during the warmer months. To do so most ... Read more ...
Giving Marketing & Public Relations A Spring Reset Ready for a spring reset? This season is the time to dig out from winter by planning and implementing promotions that drive business into the spa during the warmer months. To do so most effectively, f... Read more ...
Finding A Publicist: How & When Is It the Right Time? Bill Gates, co-founder of Microsoft Corporation once said, “If I was down to my last dollar, I would spend it on public relations.” When hiring a PR professional, a brand brings an experienced... Read more ...
More Bang for Your Buck: Small Budget PR Musts As with any service hired out, a spa owner can spend a hefty amount on a full-blown public relations program led by a professional, or they can opt to do things themselves on a smaller scale. With a f... Read more ...
Taking It Up a Notch: Steps to Becoming More PR-able When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider: • What makes the brand stand out? • Is the brand o... Read more ...
Insider’s Advice to Creating Media Pitches This year, more than ever, media coverage and attention are given to pitches that are timely and newsworthy. COVID-19 has dominated the headlines since March. In June, stories of protests added to the... Read more ...
Kathleen Carney: Custom Blending Sensation Generations removed from the Emerald Isle, Skin Blends CEO Kathleen Carney returned to Dublin’s cobblestone streets back in 2015 in search of distant relatives. With a wee bit of genealogy homework ... Read more ...
Strike a Pose: Expert Advice on the Ins and Outs of a Successful Photoshoot High-quality, professionally images are among the must-haves if you want to secure media coverage. So much so, that when I begin a relationship with a brand if they do not have an existing library of ... Read more ...
Insiders’ Advice for Creating Events: Getting Media and Influencers Engag... It’s very likely that, in the “new” normal, you are working harder than ever before to get folks through the door. One way to do so, while also creating PR buzz, is by hosting events. As wellnes... Read more ...
The Camera Doesn’t Blink: How to Master On-Camera Interviews – Part 2 You have selected clothing that will look nice on-camera, reviewed your talking points, and plan to ignore the camera. Congratulations, you are on-camera prep work is complete. It is now time to head ... Read more ...