Dos and Don’ts: Holidays DO: Plan in advance. Take time to consider things like staffing and scheduling, hours, retail, holiday menus, and promotions. Read more ...
FACT OR FICTION: There is such a thing as sunburnt DNA. Sun damage is developed in two ways: by sunburns or through accumulated sun damage over time. Most people suffer from both. Most have experienced sunburns, mostly as children, and can remember t... Read more ...
Scholarly Selling: Using Education to Increase Retail Sales Two things that set aestheticians apart from any department store salesperson or direct sales representative are training and use of client education. Yet, many do not use their expertise to their adv... Read more ...
Spa Improvement: Quick Strategies for Better Business When it comes to spa improvement and taking the next steps for better business, many spa professionals struggle with knowing where to begin. Here are a few simple strategies that can help professional... Read more ...
10 Things about Compromised Barriers There are many properties of skin, including hydration, sebum content, elasticity, melanin content, and more, which need to be well understood to treat clients properly. Barrier function of the skin i... Read more ...
Why a Mission Statement is Mission-Critical Mission statements have a bad rap. Many people consider them philosophical fluff that businesses add to their employee manuals and marketing literature to put forth a memorable first impression. That ... Read more ...
What is the best protocol for servicing a client with pink or red eyes? Conjunctivitis, commonly known as pink eye, occurs when the conjunctiva becomes inflamed. It turns very pink or red due to its many blood vessels dilating in response to an irritant. There are several... Read more ...
Making Your Mark in Miami October is a busy month for my family. With multiple birthday parties, trips to the pumpkin patch, and preparations for the upcoming holiday season, my calendar is packed. Aside from my personal life,... Read more ...
Eye Spy: An Inside Look at Eyelash Manufacturing Eyelash extensions began taking hold about 15 years ago. It is safe to say they are not just a fleeting trend, but a beauty service that has taken hold and is here to stay. Application and product qua... Read more ...
Health Check: Improving the Skin through a Healthy Body Over the last few decades, consumer attention has turned toward natural solutions for beauty – especially when it comes to skin. Who wants to get plastic surgery, or deal with the negative side effe... Read more ...