October is a busy month for my family. With multiple birthday parties, trips to the pumpkin patch, and preparations for the upcoming holiday season, my calendar is packed. Aside from my personal life, the month of October for the DERMASCOPE team is quite busy, too. We’re finalizing the voting process for the upcoming Aestheticians’ Choice Awards in November, researching our 2019 editorial topics, and creating beautiful new layouts for the upcoming year.
But, the thing we might be most excited for is our trip to the beautiful city of Miami, October 28-29, to co-sponsor the International Congress of Esthetics and Spa (ICES). This will be our 18th consecutive year to host the ICES show in Miami and we are looking forward to yet another successful and productive weekend on the tradeshow floor.
For those attending the Miami show this year, I encourage you to begin your research prior to arriving at the convention hall. Creating a schedule before you make your way to the show is the best way to prepare yourself and to know exactly which vendors you want to meet with onsite.
Research the main stage speakers and come up with a few questions for each presenter. With the speakers’ lounge located right behind the main stage, you will have the opportunity to engage with any speaker or demonstrator directly after their presentation. These moments at a tradeshow provide invaluable exposure for skin care professionals – both seasoned and new.
Finally, examine the workshop classes and pick a few that you want to attend each afternoon. Meeting the lead educators of your favorite brands is something that can’t be skipped while at a professional trade show. There are over 22 workshops being held at the ICES tradeshow in Miami this month – don’t miss out.
I love catching up with everyone at the shows and especially making new friends, so please stop by DERMASCOPE’s booth for a quick picture and to renew your subscription. I look forward to seeing you there!