Dos and Don’ts: Holidays

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DERMASCOPE The authority on professional skin care

Thursday, 25 October 2018 15:41

Dos and Don’ts: Holidays

Written by William Strunk

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DO: Plan in advance. Take time to consider things like staffing and scheduling, hours, retail, holiday menus, and promotions.

DON'T: Miss out on seasonal opportunities to increase service and sales. Don’t underestimate the value of little efforts like e-mail and website marketing and gift cards.

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