Highlight Gold Package (Company Trainings): $100 Logo Highlight: $100 2021 ACA Award: $250 Includes an advanced, printed listing in the 2021 P&E Guide, detailing the company or ... Read more ...
Waxing Successful: 10 Tips for Improving the Client Experience This time of year is a beautiful, transitional season between fall and winter. But, with waxing being the bread and butter for most spas, and the majority of clients staying covered up during the cold... Read more ...
What's Your Recipe… for helping anxious clients to relax? One of the greatest responsibilities spa professionals take upon themselves is to create a safe and welcoming environment for clients. Although a primary client expectation is that an intended result ... Read more ...
Voting Season Every time I attend an industry tradeshow, I inevitably learn about something new – from ingredients and products to updated treatment techniques and marketing strategies. With so many tradeshows in... Read more ...
Skin Care on Ice: A Quick Look at Cryotherapy Ironically, one of the hottest trends right now is cryotherapy – the use of sub-zero temperatures to provide both physical and mental benefits to the body. The concept is quite simple. Whole body cr... Read more ...
The Four P’s of Marketing The four P’s of marketing, also known as a marketing mix, include product, price, place, and promotion. The idea is simple: find a way to select the right product, price it so consumers will want to... Read more ...
Nature’s Formula: The Skin Benefits of Breastmilk Immediately following delivery of a newborn, nourishment first comes in as colostrum. This colostrum contains antioxidants and is antimicrobial, antiviral, antibacterial, antifungal, and antiinflammat... Read more ...
reVamp Salon Spa In the heart of Minneapolis, Minnesota, reVamp Salon Spa has been touted as an oasis, featuring award-winning services that deliver nutrients needed for optimal health and vitality to hair, skin, and ... Read more ...
Post-Incision Scar Revision While scars were once paraded as a badge of courage, men and women alike are becoming more diligent in minimizing the textural malformity left behind after surgical intervention. Every time the s... Read more ...
The Scrub Down: Body Exfoliation Treatments to Implement Immediately Aperfect complexion does not stop at the jawline. Clients need flawless-looking, soft, touchable skin from head to toe. This is especially true now, at the start of the dry, cold winter months. O... Read more ...