ColorProof Evolved Color Care, founded by Jim Markham, the pioneer of luxury color care, is thrilled to announce an expanded distribution agreement with TRU Beauty Concepts. The first distributor to partner with ColorProof at its launch in February 2012, TRU Beauty has successfully serviced Pennsylvania, Delaware and Central and South New Jersey for the brand. TRU Beauty is currently expanding its distribution of ColorProof throughout the state of New Jersey and the five boroughs of New York as well as Westchester and Rockland counties.