This potent pigment-reducing vitality serum taps the power of Norwegian kelp to inhibit tyrosinase and melanocyte activity. Bisabolol infuses skin with potent antioxidant protection and lightening support for younger-looking, radiant skin.
Rosacea is a chronic and progressive disorder impacting an estimated 45 million men and women around the globe. Despite its pervasiveness, rosacea remains one of the most misunderstood inflammatory skin diseases – why?
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Shannon Esau is the CEO and national educator at Rhonda Allison Cosmeceuticals where she oversees the company’s strategic growth, development of new product formulations and innovations, and the educational and instructional programming, which is offered to aesthetic professionals around the globe. She brings nearly 20 years’ experience in the aesthetic industry, as well as a strong background in business and corporate development and growth.
“Empowering and inspiring skin care professionals to advance is at the heart of everything we do at Rhonda Allison Skin Care. We believe no two skins are the same and real results are only delivered through a customized approach to skin care, using fresh ingredients backed by science.” – Shannon Easu, CEO of Rhonda Allison Skin Care
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For more information, visit rhondaallison.com or call 817-410-9899.
Rhonda Allison Cosmeceuticals’ Beta Green Tea Cleanser blends heart of green tea and salicylic acid to minimize surface bacteria, deeply cleanse the pores, and provide potent healing elements. It works to clear problematic skin gently and therapeutically by reducing surface oils and delivering a deep-pore cleanse using the power of all-natural green tea.
Rhonda Allison Cosmeceutical’s C-Stem Cell delivers powerful antioxidant support to reduce eye contour wrinkles, prevent collagen loss, and strengthen the skin to aid in the prevention of aging. rhondaallison.com
It is a Saturday morning in 1980 and my mother and I are in the car making the 30-minute drive to Le Nouveau Moi, a full-service day spa. It was a drive I was quite familiar with as we made it often. As we rounded the corner into the parking lot, we filed out of the car and up to the front door.
Once my mother unlocked the door and turned on the lights, I would take my position in the back with the laundry and begin rolling elastic bandages. I was only 11 years old and, at the time, I did not fully appreciate what it took for my mom to reach this point or how many people she would not only impact that day in her practice, but also well into the future. Her nurturing hands and deeply genuine, caring approach would leave people feeling better, more confident, and empowered.
Looking back on those early days at Le Nouveau Moi, when I was paid a penny for each bandage I rolled, I never imagined that my mother, Rhonda Allison, and I would be where we are today. “In 1979, when I nervously stood in line to take my state exam to become a facial specialist, I never in my wildest imagination could have foreseen what was in store for me or the journey I would have,” said Rhonda Allison, founder and CEO of Rhonda Allison Cosmeceuticals. “My growth in wisdom, understanding, practicing compassionate business, and flourishing within this industry has been a beautiful gift for which I have abundant appreciation.”
THE MAKING OF A SILENT LEGEND
Le Nouveau Moi, which offered skin care and body care, such as body wraps and massages, was always very busy. Still, despite the bustle, I always remember it having a calm and soothing atmosphere.
It was evident that my mother had found her passion – everyone felt it. I remember clients always telling me how much they loved her as they would leave. Now, I hear that from skin care professionals from all over the world. “Le Nouveau Moi was a beautiful location in the heart of North Dallas,” Allison said. “It holds a special place in my heart, because that’s where it all began. It’s really where I was inspired to delve deeper into skin care and understand more how ingredients impact skin.”
Rhonda’s interest in skin care actually developed at a very early age and escalated quickly. “As a teenager, I used to whip up homecare concoctions like avocado and egg white masks,” she said. “In my early 20s, I began working with Mary Kay Cosmetics, a strong women’s business that taught me the importance of a skin regimen. This deepened my interest and motivated me to gain a more in-depth understanding of skin in order to remedy specific skin issues.”
Following the opening of her spa, my mother started to focus more on the skin, both observing and learning how it responded to different ingredients, what impacted its health, and what stimulated real change.
In 1990, however, one of life’s unexpected moments intervened. Faced with the decision to end her marriage, coupled with unforeseen financial obligations, Allison filed for chapter 13 bankruptcy and began two jobs in the skin care industry: one at a full-service salon and another at a resort spa, making just over $7 an hour.
She moved from our family home to a small apartment and committed herself to moving past the situation. As she was starting over, at age 41, working the two jobs afforded her the income she wanted to change her life and rise above the circumstances.
Watching her overcome that situation taught me to never give up; dreams must be guarded and kept in sight. We never know the exact path and potential experiences that will come our way as they are pursued and, sometimes, there are seasons where it is the pursuit of the dream that gives us the strength to keep moving forward. Being able to fulfill our dreams is often right around the corner, but more often than not, we give up just a few steps before the breakthrough occurs. Allison did not do that.
Within a year and a half, she was able to move into her own small practice again, which quickly grew. This time, however, it was not just the business that expanded, but my mother herself. It was from this place that Rhonda Allison Skin Therapies was born. Her private clinic, which offered advanced skin care and chemical peels, kick-started her legacy.
She set her sights high and not only wanted to be a true skin care professional that created support in abundance for herself and her family, but also to make a notable difference on the skin. For her, it was not okay to use just anything – ingredients and change were the key focuses that led her to cosmeceuticals and developing healthy, science-based formulas.
DRAWING ON THE PAST TO CHANGE THE FUTURE
My mother always took an active role in her pursuit of excellence in the skin care industry. In the early 1980s, she met Dr. James Fulton, the prominent dermatologist and researcher who co-invented Retin-A, and began listening to his medical lectures. He introduced her to the Jessner’s solution, which was invented by Dr. Max Jessner. As she learned about the solution, its nuances, and how it impacted the skin, she began to modify it for use in aesthetics and her treatment room. The results were amazing. She felt she had unearthed something that could greatly impact the world of aesthetics. “Dr. Fulton was one of our industry’s finest leaders and educators,” Allison said. “He greatly impacted my career. I am forever grateful for his kindness and willingness to share.”
Very early on, she began working with scientists and formulators to create more corrective solutions. As she journeyed deeper into her quest to learn about skin inside and out, she spent some time at Scott and White Hospital and gleaned valuable information from Dr. Charles Verheyden, who was the head of the plastic surgery division. She also immersed herself in the writings and teachings of prominent physicians, such as Dr. Mark G. Rubin and Dr. Harold Brody. It was through her experience in working with the skin, however, that proved key to her deep understanding of the impact and changes that could be made. She quickly learned that the hands-on approach is what really takes ability and skill to the next level and, eventually, to mastery. “Having been in the business of skin care development and manufacturing for 25 years, I’ve had the pleasure of knowing and working with a number of early founders of top professional skin care brands in the United States – not the least of which is Rhonda Allison,” said Linda Walker, author of “The Skin Care Ingredient Handbook” and a cosmeceutical innovator. “These founders were an elite group of original adopters of cosmeceutical skin care in the 1990s – long before anyone else. Rhonda has built one of the most innovative, ingredient-savvy, results-driven brands in the professional skin care industry.”
EDUCATING THROUGH EXPERIENCE
Taking what she has learned over time, my mom turned her focus toward empowering other professionals in the industry. It started with a small group of skin care professionals in Dallas, Texas that were wanting to learn about skin peels and, from the very first class, a video was created teaching step-by-step, hands-on skin peels. This was truly a first for the aesthetics industry, outside of the medical arena.
None of us had any idea how impactful that treatment would become. It is really where her influence in this industry began. She soon became known as the “Queen of Peels,” and was asked to speak at various general sessions and participate in panel discussions throughout the country in the 1990s.
During that time, she also released her book, “Cooking with Acids.” This book was an avant-garde recipe book of sorts that provided an in-depth look at the skin, the various challenges that impact it, and how acids and various modalities could be used to safely and effectively correct and bring about change to the skin. At the time, it listed more than 25 peel protocols. Still widely used today, the information holds true; only the name of the book has been changed: “The Art of Skin Peels.” “What is particularly special about Rhonda is her relentless commitment to education over the years,” Walker said. “Most brands provide education, but with Rhonda, there has always been an additional desire to foster the business success of her clients for their own welfare, not just her own. The unique methods she developed early on are what has made her brand a success and why she’s still so highly respected in the industry.”
In the early 1990s, Allison supported the American Aestheticians Education Association (AAEA) as director of education. This association was headed by Bonnie Day, who had a strong interest in furthering education for skin care professionals. This pivotal time cemented my mother’s desire for teaching even more.
Her love for empowering and educating others has become such an integral part of her journey. For decades we have held trainings and symposiums all around the country. Two years ago, she opened the RA Education Center in Colorado with the goal of helping support skin care professionals in growing their practices and motivating them to set their sights high.
“Rhonda’s impact on me has spanned longer than my career with her, which has been more than 15 years”, said Louisa Alten, colleague and television host. “I say that because she influenced me before I even knew her. I would hear about her wherever I went when working for another industry company. She has had such an impact on aesthetics and was a pioneer in bringing advanced work and peels to this industry. Rhonda stands out foremost for her contributions in education, she raised the bar and has inspired me to continually grow and learn more in my field. Rhonda has pushed the envelope and contributed a body of work on enzymes that spans over 100 protocols. I see her as a creative genius, visionary, and mentor.”
BUILDING FOR A BETTER TOMORROW
Looking back, my mother never reveled in praise. She was more focused on supporting others and continually deepening her knowledge of the skin and ingredients. She could have easily slipped into contentment with the work she did with acids, but, instead, she has continued to innovate and introduce advancements in ingredients, such as growth factors, encapsulated retinaldehyde, and couture peel ingredients, like flower acids.
She instills in her team a consciousness of the environment and the importance of making natural choices whenever possible and taking an active role in bringing in Earth-friendly, recyclable materials and supplies when available. She believes that the workspace is a reflection of who we are. One of her favorite sayings is: “A clean car drives better than a dirty car.” It is a mentality that has carried into every aspect of her life and has inspired the lives of the Rhonda Allison team and the day-to-day work experience.
In an effort to carry on the clean, environment-friendly focus, my mother was one of the very early adopters in aesthetics to use webcast technology as an education tool for clients. This technology eliminated the need for travel and reduced the impact on the environment. One year, she held a webinar each week for 50 weeks, enabling clients that were impacted by the economy to participate in advanced education, while also providing an Earth-friendly alternative. From there, she realized how invaluable web tools are for clients. Rhonda Allison Cosmeceuticals has continued to make this practice a standard part of its education. “At a time when I was working and not seeing the success I had hoped, Rhonda said to me, ‘If you love what you do, the money will come.’” said Mary Van, colleague and founder and CEO of Mineralogie. “This always stuck with me and how right she was. Rhonda has influenced me in skin care, physical health, and business.”
My mother has long followed the belief that people are the most important ingredient in any business. In fact, another one of her infamous phrases is: “No one is better than or less than.” This saying has become a core value in the business and, as such, we all value the relationships that form when everyone is loved and respected.
Not every girl can call their mother their role model. I am fortunate to have a mom who is mine and one to many others. In my eyes, she is a silent legend because of her humility and focus. Celebrity and awards are certainly amazing, but that spotlight has never been the focus of her intention.
The use of facial masks as part of the beauty regimen dates back to ancient Egypt and China when several notable historical women used clays and creams to help purify their skin and preserve a youthful appearance. These women set the tone for what would become an essential part of any good skin care regimen.
Facial masks transcend generations since they can be used to clean up excess oil or acne conditions, maintain skin health, tone, tighten and brighten or simply provide some pampering time.
With more men becoming active participants in the youth revolution, it is not uncommon to see facial treatments geared toward the male clientele commanding equal space on the spa services menu. But just because you build it, does not mean they will necessarily come. Different messages, services and images resonate with men than women, and the slightly different makeup of their skin will impact how they age and the issues with which they are challenged.
Whether you are already offering these services or planning to, knowing how to maximize your marketing efforts by providing solutions to the skin challenges men face will prove vital. Since men are ready and willing to seek out professional skin care, growth projections for this market are staggering. There is an opportunity not only to become knowledgeable in working with men’s skin – particularly generational skin care for men – but to also educate them on proper skin care.
By now everyone is well aware of the sun's damaging effects and you have likely had the "importance of sun protection" talk with your clients more times than they care to remember. Despite these efforts and the statistics on skin cancer that abound, many still seek the sun's rays in an effort to achieve that bronzed, glowing skin. When a client has clearly spent too much time in the sun, how do you bring their skin back to optimum health? What types of damage can occur, and what treatments and ingredients work for sun damaged skin? Diagnosing and repairing sun-damaged skin is not a one-size-fits-all.
You have invested in the most comfortable aesthetic table available, selected a sleep-inducing soundtrack, and adorned your treatment room with calming colors and décor… You have created the consummate tranquil environment. Clients will surely slip into a deep relaxation the moment they set foot in your treatment room.
But there is still one component that could thwart your efforts. Clients, particularly first-time clients, typically come in with a host of worries and self-deprecating thoughts that will most definitely impact their experience. From lumps to bumps to stubble to wrinkles, they are subconsciously focused on their skin or body condition. It is also common for first-time spa visitors to experience some trepidation. Part of our job as aesthetic professionals is to ease any of these discomforts and eliminate anything that might be keeping the client from relaxation.
Inflammation is often associated with infections and wounds, and while this association does have some validity, it is important to remember inflammation is not a synonym for either of those. Rather it is the response caused by infection or a wound. Inflammation is the body's response to trauma, and in fact, it is a very complex biological process. It indicates to the body to begin the healing process. Without inflammation wounds and infections would not heal; in this regards it becomes an important and necessary part of skin rejuvenation. When inflammation becomes dangerous is in chronic situations. As skin care professionals, it is important to understand the differences between acute and chronic inflammation and how it impacts the aging and rejuvenation process.
Historically it has been one of the most important commodities to humankind, used in everything from food to cleaning products to cosmeceuticals. It is also the sixth most abundant element in the Earth's crust. What is this miracle element? Sodium.
Sodium is an essential nutrient that regulates blood volume, blood pressure and our pH, and in the world of aesthetics it has a number of preparations (when combined with the right compounds) that reap tremendous benefits on the skin.
We are constantly in search of the elusive "Fountain of Youth" and the answer to a common question: what causes the skin to age? While we have yet to find the one magic antidote or fix-all, today we have more insight into what ages our skin and it goes beyond skin deep.
There are two primary culprits of skin aging, intrinsic and extrinsic agers. Intrinsic refers to the internal, less controllable factors – namely our genetic programming and physiological decline. Extrinsic are the external, controllable factors such as sun exposure, smoking, sleep, diet and stress, lifestyle factors and choices.
Around this time of year, most people strive to achieve beautifully bronzed skin. Despite knowing the damaging and aging effects of UV rays, many will ditch the sunscreen in an attempt to obtain glowing skin.
Knowing bronzed skin is in high demand amongst our clients this season, how can we drive home the importance of sun protection and what can we offer them as an alternative? And if clients do spend too much time in the sun, what can we do to help them safely heal and repair the damage?
There is no denying that Mother Nature has provided us a bounty of exquisite ingredients that have many supportive benefits for our skin’s health. But what happens to those ingredients when science enters the picture? Science and nature may be at opposite ends of the spectrum, but when the two merge, how does that impact the effectiveness of a skin care formulation?
It all comes down to how those ingredients are created and what they are partnered with that makes the difference in product performance. In some cases, natural ingredients alone are limited in how they effectively rejuvenate the skin, but when these natural essentials are combined with cosmeceutical ingredients using scientific technology, product efficacy can increase drastically.
Demand for natural and organic products will never go away – and it should not; nature has a lot to offer the overall health of our skin.
Advances in the skin care industry are progressing so rapidly and so profoundly that many aestheticians, especially those new to our profession, find themselves in a quandary of either not knowing what to do… or wanting to do everything!!!
My advice is that you find your niche and then EXCEL at it!
Most customers really don’t care what a salon is called, they just want results– And having a medical facility or Medi-Spa does not assure the client of results anymore than a salon does. So it's up to each Aesthetician to stay current of what's available and continue to offer professional, results–driven aesthetic services with confidence, understanding, and integrity.
Treating the scalp as skin with cosmeceutical ingredients can inhibit the progression of hair damage and loss.
Millions of Americans battle some form of hair loss, spending upwards of $3.5 million annually on treatment solutions that oftentimes are ineffective. Though hair loss is commonly due to genetics, it can also stem from unhealthy or aged scalp conditions. Research recently conducted by Rhonda Allison, founder and CEO of Rhonda Allison Cosmeceuticals, found many of the cosmeceutical ingredients used to maintain skin health, produce the same rejuvenating benefits when applied to the scalp and hair.
Does a man's skin contrast enough to require different treatment? Yes and no.
Men typically have a thicker dermis and epidermis, higher sensitivity, produce more sebum, and have larger pores than women. Their pH is also more acidic, and they tend to form a greater number of deeper facial lines and hyperpigmentation issues. Additionally, men continually battle a number of skin challenges as a result of shaving (including ingrown hairs, dryness and razor burn).
While many of the products and treatments we use today still work on men's skin, those specifically designed for men will be more effective – simply because the formulations and levels are more targeted.
The summer months are when clients typically have the most down time, making it an ideal time for corrective, rejuvenating treatments. Summer is also peak time for many spas and salons, depending upon the locale. However, administering peels and other corrective treatments during the summer months will cause a client's skin to be even more vulnerable to sun damage.
So how can skin care professionals bolster protection of the skin and simultaneously reverse the effects of photoaging? What do professionals need to know about caring for skin – face and body – post-peel or corrective-treatment during the summer months?
The great inventor Thomas Edison once said, "Genius is one percent inspiration and 99 percent perspiration." This equation is also applicable to success in the skin care industry. Perspiration – in the form of the constant pursuit of knowledge – fuels success and ultimately inspiration.
In this profession we have to stay on top of new, cutting-edge ingredients, product formulations and protocols, as well as marketing tactics, and knowledge of how each of these tools can be used most effectively.
How do skin care professionals obtain the knowledge, and perhaps more importantly, how might it be applied, and what are the right tools?