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Using Conversational Marketing to Build and Maint
By Bob Fabbio, CEO and co-founder of eRelevance Corp. | January 26, 2017
Successful skin care professionals have begun to leverage automated conversations into their marketing to more deeply engage clients, improve loyalty and increase revenue. If a professional's marketing is one-way, they are missing an important opportunity ...
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Skin Dryness or Perceived Dryness?
By Robert Manzo, founder and president of Skinprint | March 24, 2017
There are many apparent causes of skin dryness, but only a few root causes. Some of the apparent causes include environmental issues, such as wind, cold, sun exposure, topical application of certain ingredients, and age-related dryness. One of the root ...
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How to Draft a Contract
By Mara Shorr | August 24, 2017
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Before attempting to figure out how to draft a contract, it is important to understand what a contract really is. A contract is a written or spoken agreement, especially one ...
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Creating a Customized Client Intake Form
By Christa Hopson Murray | April 21, 2017
The client intake form is one of the most important documents clients will fill out while at the spa. Creating the ideal intake form that is tailored to the spa's unique treatments and products takes some thought. The key is not only in the client contact ...
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Creating Memorable Spa Experiences
By AC Dotterweich and Justin Dotterweich | April 24, 2017
Almost everyone has experienced bad service: when they walk into a business, there appears to be no purpose to the chaos. It takes 10 minutes before anyone pays attention or acknowledges them and once the staff does acknowledge them, they are busy apologizing ...
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Game Changers
By Jeremy Lawrence | May 10, 2017
Walk through the leading ingredients, products, equipment, and treatments that changed the aesthetics game. Read about their origin and how they evolved into the industry giants they are today. MOISTURIZERS WITH SPFTHEN – In August of 1980, a ...
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Pioneers Who Paved Our Path
By Jeremy Lawrence | May 10, 2017
In this industry, nothing is more important to a skin care professional's success than having a mentor to guide them through their journey. If you have not established a mentor yet, finding one is essential. Until then, let DERMASCOPE help you out. We ...
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Omari Beauty Bar
By Jeremy Lawrence | June 29, 2017
Omari Beauty Bar is a holistic-based boutique spa located on Orcas Island in the Pacific Northwest, off the coast of Washington state. Being the first of its kind on the island, Omari is making great strides to provide guests with a luxurious escape from ...
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The LED Bed – Full Body Wellness Treatment
By | June 29, 2017
Most skin care professionals would agree that having the right equipment is essential to getting superior results from facial treatments. On that note, they should also think about introducing equipment that helps create an opportunity to offer wellness-related ...
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Research Developments in Sensitive Skin Conditions
By Brenda Linday | July 25, 2017
Recent research brings exciting news for clients struggling with sensitive skin conditions. New medications have been approved by the FDA, studies have uncovered patterns in the development of specific conditions, and research teams have uncovered correlations ...
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Professional Tips for Sensitive Skin
By Tina Zillmann, L.E., C.L.H.R.P. | July 27, 2015
As an aesthetician with sensitive skin, it is difficult to sample and savor the different beauty products available on the market without experiencing some form of adverse reaction. Having experienced this condition throughout adulthood, it is easy to ...
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The Makeup Junkie: A Stellar Guide to the Tools of
By | June 8, 2015
The materials used to apply the craft of a professional makeup artist is as important as the applications themselves. Having the right shade of color means nothing if you do not have the proper brush to create the look a client desires. A makeup artist's ...
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The Road to Recovery: How Spa Professionals Can Be
By | September 4, 2012
Complementary and alternative medicine (CAM) has become widely accepted over the last decade as a supplementary avenue to be used in conjunction with traditional medicine for treating cancer and its side effects. Approximately 80 percent of cancer patients ...
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Planning
By Jeremy Lawrence | May 30, 2013
How often have you been halfway through a project only to be sidetracked by unexpected obstacles? Can you count the times you have witnessed valuable resources being wasted from inefficient planning? I imagine we have all experienced the project where ...
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April 2013
By Amanda Miller | April 2, 2013
Vince Lombardi is considered to be the most successful professional football coach of all time. A popular story of Coach Lombardi comes to mind from his infamous "This is a Football" speech. During the first team meeting of the pre-season, the legendary ...
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