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By Zaina Hamdan | March 17, 2020
Most clients want to look forever young, having healthy and glowing skin even as they age. Professionals can use a variety of masks to minimize their clients’ fine lines, wrinkles, hyperpigmentation, or even acne. Facial masks can quickly help combat ...
By Jill Glaser | May 27, 2020
Advanced makeup training, also known as supplemental makeup training, is an important part of the beauty industry. Continuing education within the beauty industry is defined as additional training, courses, or workshops that offer new techniques and updated ...
By Mara Shorr | May 27, 2020
We find ourselves in a very unique time when it comes to workplace culture. Now more than ever, we find multiple generations working together in the same office. Sometimes this leads to discourse, but with thoughtful planning it can lead to some truly ...
By Pam Cushing | May 27, 2020
Light therapy continues to enjoy greater acceptance and popularity in the medical aesthetic field. As a result, we have seen a plethora of non-regulated devices of unknown origin flooding the market in recent years. While selecting the best LED device ...
Kick Starter Marketing: Getting Your Business Out There
By AIA | May 28, 2020
Kick Starter Marketing: Getting Your Business Out There Join Jay Shorr and Mara Shorr to discuss how to kickstart marketing in today’s climate. This webinar will discuss how to create content in a way that makes spa practices more efficient, content ...
By Candice Morrison | May 27, 2020
The aesthetics world is ever-changing. Clients have access to endless knowledge on the internet and social media when it comes to skin care and treatments, and as aestheticians, their job is to bring realistic results to clients’ needs and wants by staying ...
By Mara Shorr | May 18, 2020
Working with family members poses a unique challenge to any business. While it can be stressful, we know firsthand how productive and rewarding working with family can be. We know this firsthand as Jay and Mara are a father-daughter duo and partners in ...
By Mara Shorr | May 18, 2020
If you’re letting patients slip through the cracks, you’re not alone. As practice management consultants, we can say that it is truly shocking to see how many practices forget to follow up with prospective clients. Whether your think your practice ...
By Tanis Rhines | April 28, 2020
Sun exposure – it is an obsession with aestheticians.From the time professionals first become enamored with the epidermis, weare tuned into the detrimental effects of ultraviolet radiation. It is those pesky invisible rays that cannot be seen but professionals know ...
By Michelle Valeri | April 27, 2020
Western medical schools study cadavers, while Traditional Chinese Medicine studied and documented patterns of the human body for thousands of years while the bodies were still alive. They were able to establish patterns that continued to repeat in the ...
By Tannaz Razavi | April 28, 2020
Platelet-rich plasmatreatments are the latest injectable-based procedures to be used as a sort of “catch-all” for a seemingly endless slew of aesthetic problems. The combined elements of celebrity endorsement, efficacy doubts, and an increasingly experimental ...
By Mary Nielsen | December 30, 2020
Adapting to social distancing guidelinesis necessary for the survival of your spa business. The aesthetics industryhas transitioned very quickly into evenhigher standards of sanitation, setting new benchmarks for health and safety. Your ability to adapt ...
By Lilliane Caron | March 18, 2020
Going to aesthetics school is like studying for a driver’s license. They cover the basics what applies most of the time – and then they give the license. However, becoming a great driver requires being in the driver’s seat frequently. Working in the spa ...
By Mariasa Slaughter | March 18, 2020
As aestheticians, the biggest responsibility is ensuring the safety of each client. As most skin care professionals learn in school and every continuing education class taken, sanitation is a must. It helps in ensuring that germs, bacteria, and disease ...
By Robert Manzo | March 18, 2020
When treating skin for any type of condition, whether it be acne, redness, inflammation, hyperpigmentation, or other typical conditions, it is critical to understand the role of the skin’s microbiome and barrier function. Let’s examine acne, for instance. ...

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