By Tanis Rhines | November 11, 2020
Spa owners have a clear understanding of their clients, competition, and vision. They’ve started and branded their company with a distinctive personality, and most spa owners would like that to carry over into the product offerings and facial backbar. The brand ...
By Douglas Preston | July 23, 2019
One of the first questions new aestheticians ask as they set out to attract and build a client following is, “What’s the best way to market my business?” Marketing – that mystifying process of projecting messages designed to appeal to those seeking specialized ...