2021 Advertising Specifications

Click a title below to quickly jump to a category and browse guidelines, requirements, and deadlines for specific advertising and marketing sections:

Magazine Advertising

Magazine Advertorials

Press Features

2021 P&E Guide

Website Advertising

E-Blast Advertising

Social Media Marketing

Magazine Advertising

Materials are due on the 25th of the month, two months prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2021 materials are due 11/25/20.

SIZE OF AD (IN INCHES) See example here

Spread* (Bleed) 17 x 11.125
Spread* (Trim) 16.75 x 10.875
Spread (Live Area) 15.75 x 10.375

Full page (Bleed) 8.625 x 11.125
Full page (Trim) 8.375 x 10.875
Full page (Live Area) 7.375 x 10.375

2/3 vertical 4.625 x 9.875

1/2 vertical 3.4375 x 9.875

1/4 square 3.4375 x 4.75

1/3 horizontal 7.25 x 3.3125

1/2 horizontal 7.25 x 4.75

1/2 island 4.625 x 7.25

1/3 vertical 2.1875 x 9.875

Please note:

We prefer print-ready files: verified ad size, 0.125 bleeds all around, CMYK, 300 dpi resolution, and no crop, bleed, or print marks.
Spread gutter allowance: please allow 3/8” minimum left and right of gutter.
With live area marks: just as images that should bleed should extend beyond the live area of your layout, image and text (i.e. logos, phone numbers) that you do not want to risk getting clipped or lost in the gutter should stay within the live area.

Magazine Advertorials

Materials are due on the 15th of the month, two months prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2021 materials are due 11/16/20.

BEST IN THE BIZ See example here

Best in the Biz highlights professionals in their journey to becoming top aestheticians in the industry. The highlighted pro will be sponsored by a brand they recognize and use in their everyday practice to improve the quality of clients’ skin, whether through modality, product, or treatment routine.

Materials required:

Full name, title, and company name as you would like it to appear in print
3-4 must-have products (include brand name, product name, retail price, and image of each product) with one general quote about why they’re on your must-have list, up to 25 words
2-3 high resolution professional images (headshot, body shot, with awards, etc.)
2-3 high resolution action-shot images (at a tradeshow, in the spa, on vacation, with staff, etc.)
Contact information (Instagram handle, phone, and website)
Following questionnaire completed, minimum of 350 words total for answers

-Why is your primary skin care brand your ultimate go-to and how has it helped you become one of the best professionals in the industry?
-Why did you choose the brand and how did you find out about them?
-How do you stay educated with this brand?
-What benefits do your clients see from using the retail of the brand?
-How do you promote yourself and the brand?
-Besides working with the brand, what else has helped you become one of the best?
-What is your educational background and how do you continue your education in the industry?
-How long have you been practicing and why did you choose this field?
-How do you give back to the industry or community?

PUT IT INTO PRACTICE See example here

Put it into Practice is an advertiser-only section dedicated to providing opportunities for companies to bring attention to their brand. Show off your larger-than-life products through an accompanied article that details the importance of the topic being focused on, along with your all-star product.

Materials required:

25-30 word quote describing why you love the product and its best use with the topic featured
Name, credentials, and title of person quoted
Company name as you would like it to appear in print
Name of the product
Instagram handle, if applicable
Company website
1 high resolution headshot of person quoted
1 high resolution image of single product on a plain background (no objects or packaging)

GAME CHANGERS See example here

Position your product and company in an in-house article written specifically about an ingredient used in your product. This is a perfect way to share an all-star product with the highlighted ingredient. Draw attention to your product in this advertorial that matches the main theme ingredient for the month.

Materials required:

20-30 word press release/write up over the product
List of main ingredients used in the product
Company name as you would like it to appear in print
Name of the product
Company website
1 high resolution image of single product on a plain background (no objects or packaging)

REAL RESULTS See example here

Showcase your products in a before-and-after photo feature. Allow readers to visualize how they could apply your treatments to their practice and advance clients’ results in this full-page advertorial.

Materials required:

Name of the treatment
Company name as you would like it to appear in print
High resolution logo
25-50 word introduction explaining the company’s mission and ingredients, etc.
1 before and 1 after image with 200 words explaining the treatment OR 2 before and 2 after images with 150 words explaining the treatment
1 optional image of products used in treatment
Contact information (phone and website)

FACE HAVENS New in 2021

What's happening on the ground in aesthetics? With the newest editorial department for 2021, readers have the chance to be featured in a spa highlight section, showcasing their spa, treatments, owner, and more.

Materials required:

Contact information (phone number, website, Instagram handle)
City and state of spa (and other locations, if multiple)
Generalized, bulleted list of all treatments offered at the spa (ex: facials, peels, laser, LED, body scrubs, microdermabrasion, waxing, HydraFacial, injections, etc.)
List of the spa’s top 3 professional products retailed (include product name, company name, and website)
6 to 7 high resolution images of the spa
275-325 words on the spa and what makes it popular or unique to the area (detail location of the spa, staff, tenure, awards, community, annual charity work, etc.)
75-100 words on the most popular or highlighted treatment offered (detail treatment, mention overall brands used, duration of treatment, and price)
1 high resolution image of featured treatment, if possible
Following questionnaire completed by spa owner, roughly 30 words for each answer

-How long have you been a licensed aesthetician and what made you join the industry?
-What pushed you to open your own spa and at what point in your career did you open it?
-What is your favorite treatment to receive?
-What product do you try to retail to every client?
-Bedside beauty essential?
-Favorite skin concern to treat?
-You can only take 3 products to an island…
-Where do you see your business in the next 5 years?

What’s unique about your spa? Do you have a popular blog on your website, retail private label products, a large following on Instagram, host annual events, etc? Let’s highlight it! 50-75 words

Press Features

Materials are due on the 15th of the month, two months prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2021 materials are due 11/16/20.

BEAUTY BUZZ (FORMERLY INSIDE AESTHETICS) New in 2021

Readers want to know what’s going on in the world of aesthetics. This industry news department keeps readers informed about new hires, awards, and celebrations within the industry.

Materials required:

Company name as you would like it to appear in print
75-200 words on announcement
Title of announcement
1-2 images supporting announcement
Website address

CRITICAL COLLECTIONS See example here

This press feature is a themed photoshoot that appears monthly in the magazine. The department is designed to assist professionals with the treatment and overall health of their clients’ skin. All available spots for submission are for professional products only and are featured based on their relativity to the topic.

Materials required:

Company name as you would like it to appear in print
Product name
Website address
Full-size physical product mailed to our office

LATEST LAUNCHES New in 2021

With a brand new look, this non-themed press department provides brands with the opportunity to showcase their newly launched product or line.

Materials required:

Company name as you would like it to appear in print
Product name
20-30 words on product
Company website
1 high resolution image of single product on a plain background (no objects or packaging)
Launch date (must be within three months of published issue)

2021 P&E Guide

Materials are due December 21, 2020. Advertising artwork is due January 4, 2021.

LOGO HIGHLIGHT See example here

Maximize visibility by having your company or school logo prominently displayed on the introduction page of the Products Guide or Education Guide.

Materials required:

High resolution logo

COMPANY TRAININGS See example here

Industry professionals can now list their training events and classes to gain recognition and promote their latest and greatest in aesthetics education and training.

Materials required:

High resolution logo
50-75 word description of your training classes for the year
Company name as you would like it to appear in print
Company website

ACA WIN See example here

The 2020 ACAs will be announced in their entirety online through DERMASCOPE.com in February 2021. Additional exposure of featured companies will also be available through the printed P&E Guide.

Materials required:

Company name as you would like it to appear in print
Product name of win
20-30 words on product
Company website
1 high resolution image of single product on a plain background (no objects or packaging)

Website Advertising

Unless otherwise noted below, materials are due on the 15th of the month, one month prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2021 materials are due 12/15/20.

SIZE OF AD See example here

Receive prime positioning across the pages of DERMASCOPE.com with multiple ad size options and precise placement.

Leaderboard 1500x300
Pop-up 800x500
Skyscraper 600x1000
Billboard 1200x200
Mobile 1200x800

Please note:

When creating banner ad artwork, recommended font size is minimum 30 pt.
Always design a mobile version of your ad in addition to contracted ad size.

EDUCATIONAL OR BRANDED WEBINARS See example here

Show your leadership in the field of continuing education by hosting a live webinar with AIA. Expand your brand’s reach and educate our audience simultaneously. Webinars are available with either generic or branded education and the registered attendee list.

Materials required:

2+ webinar title options
75-100 words for webinar description
Up to 100 words for the presenter’s bio
Presenter’s professional headshot
Final PowerPoint presentation for approval
Teaser video for webinar promotion (shot vertically and less than 60 seconds) See example here

Please note:

All materials are due six weeks prior to live event, with the exception of the PowerPoint, which is due three weeks prior to the event.
The webinar is hosted live. Webinars are 60 minutes, with the last 10 minutes devoted for Q&A with the viewers.
Webinar PowerPoint presentations should be written and designed from an aesthetic educator’s point-of-view, geared towards the skin care professional, not consumer.
Webinars must be educational, comprehensive, positive, and generic in nature. Webinars and PowerPoint presentations cannot promote specific products, procedures, or people.
Webinars must not be slanted against a particular segment of the trade. Claims should be supported based on documented facts; reference materials should be included to support any claims.
Presenter name, email address, and company/school logo should only be listed on the last slide of the presentation.
Each presentation must be accompanied by a signed Copyright Agreement. The webinar will not be posted on our website without it. By signing this agreement, the presenter agrees that the content submitted is the original work of the presenter. In addition, DERMASCOPE acquires all rights and reserves the right to post, use, and market the materials according to their discretion. Please access the agreement here.

Guidelines specifically for branded webinars:

The first 50 percent of the branded content webinar must contain generic education, with the remaining 50 percent available for branding.
Presenters are encouraged to offer a giveaway at the end of the webinar or a gift to all pre-registered attendees that watch the webinar live.
After the webinar, the presenter will receive the list of registered attendees, provided that the presenter fee is paid in full.

INSIDE THE BRAND See example here

Express why your company is worth the investment with an exclusive online page highlighting your core values, background, and more. Includes multiple images of your products, logo, and owner.

Materials required:

Company name as you would like it to appear published
High resolution logo
3 high resolution product images
High resolution headshot of owner
50-60 word quote from the owner
275-300 words about the company
Contact information (phone and website)

E-Blast Advertising

Materials are due on the 15th of the month, one month prior to publish date. If deadline falls on weekend, deadline moves to nearest workday. For example, January 2021 materials are due 12/15/20.

PUBLISHER’S PICKS (FORMERLY NATIVE BANNERS) See example here

Surpass traditional digital ads with compelling native ads. Match the form and function of our e-newsletters by including a native ad between our featured editorial content in a recurring section called Publisher’s Picks.

Materials required:

Product image (900 x 600)
20-30 words on product
Website link to product

DEDICATED E-BLAST See example here

Speak directly to our e-blast subscribers. Send us your ideas and we’ll customize an e-blast to deliver to thousands of skin care professionals.

Materials required:

Subject line and preview text
Company logo
Section 1: Main Push (product launch, event, main focus for leads)

-Header
-Image (900x600 px)
-25-75 word intro
-Website link

Section 2: Media (Video, B&A image, full product line shot, influencer holding product, etc)

-Header
-Image (900x600 px)
-25-75 word intro
-Website link

Section 3: Education (Article, blog, reviews, class information, education on product, etc)

-Header
-Image (900x600 px)
-25-75 word intro
-Website link

Website address and social media links

EDITORIAL E-BLAST See example here

Blast your published article to our subscribers in an e-mail blast designed to showcase your expertise. You can even add a lead generation form on the landing page!

Materials required:

Company logo
Generic and educational article, minimum 750+ words
Bio and headshot of author

Please note:

Our editorial team will edit the article before publishing to DERMASCOPE.com.

Social Media Marketing

FACEBOOK SHARES See example here

Increase views. Gain likes. Entice clicks. Let us share your post with our 41k+ followers.

Materials required:

Link to public post on your brand’s Facebook page

FACE TIME (SPONSORED PRODUCT STORIES & POSTS) See example here

Boost product awareness. Mail in your product and our staff will review and highlight it as either a story or post!

Materials required:

Physical product mailed into our office
Talking points or focus on what you want us to feature or highlight
Website link to learn more about the product, its ingredients, benefits, use, etc.
Swipe up link for viewers to learn more (if different from internal link for our editors to read up on)

Please note:

It is ideal to receive products as soon as possible, giving our team or in-house aestheticians more time to use the product, therefore giving a more genuine review.

GIVEAWAYS See example here

Increase visibility with decisionmakers through sponsored promotional giveaways on any of our social media platforms.

Materials required:

3 products minimum
Mail in full-size products to DERMASCOPE office for photoshoot
Website link to learn more about the product, its ingredients, benefits, use, etc.
20-30 words on product
Day preference for giveaway
Dropship products to winner

LIVE IG INTERVIEWS

Engage our followers and yours by joining us in a live demo or Q&A-style interview. Grow brand awareness and invaluable interaction with viewers real-time.

Materials required:

Date and time preference for interview (allocate a half hour to interview)
Name of interviewee, bio or background information
4-5 key talking points that distinguish interviewee or brand from others in the industry
6-8 questions interviewee would prefer us to ask live

STORY COVERAGE See example here

Host our editorial member to a company event or top spa and let us show our unique perspective. With an average 98% completion rate, you can captivate our viewers with your message.

Materials required:

Contact information for event or spa owner
Information on what will be performed or highlighted
Goal of the visit (to highlight one treatment, certain products, an event, etc.)
Date preferred for story coverage

Please note:

Spa must be in the Dallas area only unless travel expenses are factored into the cost of the visit

IGTV POST See example here

Similar to story coverage, our team will record a series of videos and, after editing, will post a final video on IGTV.

Materials required:

Contact information for spa owner
Information on what will be performed or highlighted
Goal of the visit (to highlight one treatment, certain products, the owner of the spa and why they use your brand, etc.)
Questions to feed the professional performing the treatment (if the main focus is on the spa owner, questions that relate to their interest/love for your brand; if the focus is on the treatment, questions that relate to key ingredients you want highlighted or questions that will show what makes the treatment stand out from others in the industry)
Date preferred for IGTV post

Please note:

Spa must be in the Dallas area only unless travel expenses are factored into the cost of the visit

PARTIAL TAKEOVERS See example here

Create an experience. Generate interaction. Let us feature your brand in multiple story posts that form a collective narrative. The takeover should be a mix of the brand’s best features, products, treatments, staff, business, training events, and highlights from educators and founders. What makes your brand stand out from others in the industry? Let’s highlight that!

Materials required:

10 to 15 files for our team to upload to IG Stories throughout the day (images, videos, boomerangs, etc)
Add stickers, gifs, music, and text to the story before saving to your phone and sending to us
Do not add polls, quizzes, or tags to the story – our team will add those as it can be engaged by the viewer and needs to be live (not flattened to the video file sent to us). Each story requiring an engage box must be noted to us so we can add when uploading. For example: image 1 should be tagged @ with the username; or image 1 should include a poll with this title and these answer choices.
Links, if applicable, to each story

Please note:

Ideally, all images or videos should be created in the Instagram app to ensure vertical ratio and size is accurate, adding filters, gifs, etc. before saving the file to the phone.
Each story should be numbered in the order of desired IG story appearance and sent via WeTransfer or Dropbox, at least one week prior to the scheduled takeover day.
More is not always better. Instagram views lessen as stories go on; therefore, utilize the first few stories for your most important content (do not “save the best for last”).
Once the takeover has begun, we will not be able to make changes or edit images or stickers.
Specific times for uploads should be noted, otherwise files will be uploaded throughout the day. Content will be posted from 8:30 AM CST to 3 PM.

COMPLETE TAKEOVERS

Take control and stand out by creating fun, interactive content in-person with us and posting it directly to DERMASCOPE’s social media stories in a full-day story takeover.

Materials required:

Date preferred of takeover (please provide at 2-3 options)
DERMASCOPE employee/department desired to host takeover
Direction or vision of takeover (what your brand hopes to accomplish, focus on, etc)