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By Robin Mastro and Michael Mastro | January 26, 2017
Have you ever had the experience of walking into a spa and feeling uneasy? You could have been thinking, "Why am I feeling uncomfortable? What's going on here?" Even if a spa looks great visually, what people experience goes beyond what is seen physically. ...
By Lilliane Caron | January 26, 2017
Hair removal may not be considered the most glamourous aspect of the aesthetic industry, but it is one of the most lucrative. While there are many areas within the industry that may seem more glamourous, such as makeup or tanning, the reality is that ...
By Bob Fabbio, CEO and co-founder of eRelevance Corp. | January 26, 2017
Successful skin care professionals have begun to leverage automated conversations into their marketing to more deeply engage clients, improve loyalty and increase revenue. If a professional's marketing is one-way, they are missing an important opportunity ...
By Janel Luu, founder and CEO of Le Mieux Cosmetics | December 28, 2016
Every culture has its anti-aging secrets. Now, more than ever before, spas are taking advantage of the skyrocketing popularity of multicultural trends in skin care treatments. One surprising ingredient has recently flown onto the scene: a Japanese beauty ...
By Jeremy | December 28, 2016
Anti-pollution skin care has become the latest trend in the aesthetics industry. This trend, which originated in Asia, is starting to see a larger presence throughout the United States due to the growing concerns about the effect of pollution on the skin. ...
By Erin Lucie, D.N.P., clinical director with CryoMed Clinic | February 21, 2017
It is widely recognized that the skin is like a window into a person's physical health. Someone with glowing, radiant skin creates the impression that they have a healthy body, their hormones are in balance, and they are receiving the optimal amount of ...
By Jaclyn Strausser, L.M.E., senior account executive for SkinCeuticals | October 18, 2016
Although aromatherapy has been used for hundreds of years, there has recently been a resurgence of this ancient practice. Many people are looking to alternative ways of healing and aromatherapy is one of the most popular methods to date. Aromatherapy ...
By Jeremy Lawrence | November 1, 2016
The skin is a multifaceted, active organ that has many important functions to the overall health of our inner bodies. The protective functions utilize three systems: The stratum corneum barrier, immunity and providing pigment to give protection from harmful ...
By Rhonda Allison, L.E., founder and CEO of Rhonda Allison Cosmeceuticals | October 19, 2016
For most people, sales is often perceived as being sold something at all costs, whether it is needed or not. As such, most skin care professionals find selling to be one of the biggest challenges in their business. They become more focused on treatments ...
By Lori Leib, creative director for Bodyography Professional Cosmetics | October 17, 2016
Much like the 2016 winter fashion trends, makeup is taking an even more artistic turn; individuality is being embraced and praised and off-the-wall colors and textures are adorning everything from tips to lips and eyes. The runways provided a wide array ...

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