Successful spa events are the result of months of preparation. It is not uncommon for an average spa to spend 20 percent of their total marketing budget on events. During these events, clients can enjoy live interactions with other individuals, making ...

My first thought of summer takes me back to childhood memories. Every year, my older brother would throw a pool party at our house to celebrate the end of the school year. All of his classmates and their siblings would come over to play basketball, swim ...

The 2015 Philadelphia International Congress of Esthetics & Spa (ICES) in Philadelphia, Pa.proved to be another great show for the Aesthetics International Association (AIA)! AIA sponsored three classes at this tradeshow, which was held on October ...

The International Congress of Esthetics and Spa (ICES) held its third and fourth tradeshows of the year on September 20th and 21st in Long Beach, Calif. and October 25th and 26th in Philadelphia, Pa. Beautiful skies and agreeable weather greeted aestheticians, ...

In addition to a consistent homecare regimen and professional treatments, proper sun care is a vital factor in protecting the skin. At all times, even during winter months and on cloudy days, clients should be wearing broad spectrum sunscreen that protects ...