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How to Market to Baby Boomers, Millennials, and Ev
By Celeste Hilling | June 20, 2016
The new faces of beauty require fresh messaging and unique marketing methods. Millennials, Baby Boomers, and those who are multiethnic are some of the new faces skin care professionals are likely seeing in their spas. Knowing how to deliver a message ...
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10 Things About...Makeup Application
By Noreen Young, L.E. | July 20, 2016
Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe, highlight, reverse contour, and more. However, that kind of application becomes too ...
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Tools of the Trade: Sun Damage
By Jeremy Lawrence | July 29, 2016
Trendsetters give insight on the tools they recommend for treating sun damage. President of Ginamarie ProductsGina Marie McGuire“Toning Treatment is one of my favorite products in our skin care line. It is extremely effective and the results are ...
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ICES – Long Beach Recap 2014
By Jeremy Lawrence | November 14, 2014
This year, the International Congress of Esthetics and Spa (I.C.E.S.) began its fall tradeshow season in the beautiful city of Long Beach, Calif., on September 7th and 8th. Thousands of skin care professionals gathered together at the Long Beach Convention ...
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Thalassotherapy
By Reinhard Bergel, Ph.D. | July 28, 2015
Thalassotherapy is the therapeutic use of the ocean, its climate, and marine products like algae, seaweed, and alluvial mud for health and beauty. The name comes from the Greek words thalassa (sea) and therapia (treatment). The principle behind thalassotherapy ...
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The Spa at Whiteface Lodge
By Jeremy Lawrence | October 30, 2014
Tucked into a breathtaking Adirondack woodland setting, Lake Placid’s first-ever resort spa experience takes the region’s wellness offerings to a new level. The Spa at Whiteface Lodge brings the natural beauty and bounty of its surroundings into its rustic ...
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Networking: How Do You Get the Word Out?
By | March 27, 2012
"My new favorite obsession is Twitter! Through this portal I'm able to promote sales, contests, treatments, specials, etc. I also use it to give out tips to my clients. For instance, when it's hot outside I remind them to wear sunscreen, when it's cold ...
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Know Your Clients in Order to Help Their Skin
By | March 27, 2012
All of these phrases contain a modicum of reality. However, in our clinic, we give a small amount of credence to all the above. Our focus has always been "root/cause" medicine and "root/cause" skin care. And when it comes to "root/cause" of any system ...
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Dear Reader April 2012
By | March 21, 2012
When I step into a business, whether it be a spa, grocery store, or even a gas station there are a couple of things I pay attention to. Is the business clean and inviting? Does it carry the items I'm looking for? Are their prices reasonable? Then, last ...
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The Science Behind Retinol (Vitamin A)
By | March 23, 2012
In recent years, there has been increased confusion surrounding the use of retinol and whether or not it should be incorporated into topical skin care products. Much of this uncertainty is because people are unfamiliar with retinol and how it should ...
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