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Tools of the Trade: Mature Skin
By Jeremy Lawrence | April 25, 2016
Trendsetters give insight on the tools they recommend for treating mature skin. COO and President of Helix BioMedix, Inc. Robin Carmichael “Travel and aging skin are double trouble! Apothederm® Firming Serum is a life-saver, especially when ...
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Menopause and Aging Skin: 21st century health and
By Katherine Tomasso, L.E., C.M.T. | April 21, 2016
Globally, the mature skin category amounts to 25 percent of the skin care market and almost 40 percent of the anti-aging market. People are living longer lives than ever before due to better life expectancies, decreased mortality rates, and declining ...
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ICES -- Miami Recap 2015
By Jeremy | June 1, 2016
The International Congress of Esthetics and Spa (ICES) started the year off right with the first tradeshow of the year on March 1st and 2nd. Perfect weather and clear skies greeted aestheticians, hair removal specialists, educators, massage therapists, ...
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ICES -- Dallas Recap 2015
By Jeremy | June 1, 2016
On April 26th and 27th, The International Congress of Esthetics and Spa (ICES) held their second tradeshow of the year in Dallas, Texas. Professionals of the skin care industry were embraced with beautiful weather for this annual two-day event, held at ...
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ICES --Long Beach Recap 2015
By Jeremy | June 1, 2016
On September 20th and 21st, 2015, the Aesthetics International Association (AIA) sponsored four continuing education classes at the International Congress of Esthetics & Spa (ICES) tradeshow in Long Beach, Calif. At this tradeshow, a wonderful group ...
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The Wonderful World of Body Painting
By Amanda Azar, founder and executive artist for Azar Beauty | June 20, 2016
Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the entire body. Body painting has become increasingly popular in the ...
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How to Market to Baby Boomers, Millennials, and Ev
By Celeste Hilling | June 20, 2016
The new faces of beauty require fresh messaging and unique marketing methods. Millennials, Baby Boomers, and those who are multiethnic are some of the new faces skin care professionals are likely seeing in their spas. Knowing how to deliver a message ...
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The Carb and Acne Connection
By Sara Fulton | August 23, 2016
While most people know that carbohydrates sabotage their diet, they may not know that carbohydrates could also be sabotaging their skin. Furthermore, these offenders are not just the carbohydrates that are usually suspected, like cookies, pastries, and ...
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MakeUp
By Lauren Balukonis, senior account executive at Behrman Communications | November 21, 2016
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye and dangerous spirits. Cleopatra was also said to ...
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Understanding the Causes of Aging: How Do We Age?
By Emily Fritchey | November 30, 2017
Research shows that there are three distinct types of aging: biological, extrinsic, and intrinsic. Biological aging is the result of changes that occur naturally within the body. These changes are the result of a gradual shift in the balance of certain ...
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