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By Anne Todd | April 18, 2018
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that mothers carry a great deal of stress and often put their own ...
By Eunice Cofie-Obeng, founder, chief cosmetic chemist, and aesthetician at Nuekie | December 15, 2018
The skin care market is growing but there is still an untapped need for personalized skin care services for people of color. Women and men of color are looking for skin care specialists who understand their unique skin care needs. Unfortunately, many ...
By Amanda Azar, LME, founder and executive artist of Azar Beauty | November 27, 2018
Makeup foundation formulas indicate the coverage level when applied to the skin (from heavy to sheer). This can be described as: camouflage, cake, cream, greasepaint, mousse, airbrush, mineral, powder, liquid, BB/CC cream, or tinted moisturizer. Different ...
By William Strunk | September 25, 2018
October is a busy month for my family. With multiple birthday parties, trips to the pumpkin patch, and preparations for the upcoming holiday season, my calendar is packed. Aside from my personal life, the month of October for the DERMASCOPE team is quite ...
By Jeremy Lawrence | July 24, 2018
THE EUROPEAN BEAUTY SAGE Bella Schneider leads more than 150 aesthetic professionals in her Silicon Valley spas. She travels globally to bring the best in aesthetic science to her formulas and protocols. She is a successful retailer and respected educator ...
By AIA | May 29, 2018
Jeffrey Joseph’s Spafinder Travel Arrangements was the introduction for Hannelore Leavy’s involvement with the American spa market. In the 1970s, however, she started health and wellness travel programs to her native Austria as the North America marketing ...
By Annette Tobia, PhD, founder and CEO of Dynamis Skin Science | March 28, 2019
“Sugar and spice and everything nice” is what little girls were said to be made of, which is a lot better than the “snips and snails” that was the stuff of little boys. As a young girl, having sugar as a basic building block may seem fantastic, but when ...
By Amanda Azar, L.M.E. | March 26, 2019
Whether your business currently offers makeup applications or if it’s new to your service menu, there are plenty of ways you can enhance marketing these services to clients. By utilizing these simple-to-implement suggestions, you can significantly increase ...
By AIA | June 14, 2019
A Legend: Rick Norvell There is a timeless adage that warns, “If you play with fire, you will get burned.” But, in some cases, playing with fire sparks a new idea. In Rick Norvell’s case, playing with fire ignited an industry. Fascinated with matches, ...
By Bella Schneider | March 27, 2019
Many individuals become aestheticians because they adore beauty and have an innate knack for bringing out the best in others. Yet, with all the natural talent in the world, if professionals do not market themselves correctly or have access to the clients ...

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