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By Lyn Ross, L.M.E | January 26, 2011
The largest growth area in cosmetic facial treatment is related to aging. People are living longer and healthier and want their appearance to reflect their vital state of mind and health. The aging process begins when we enter the world and the effects ...
By Annet King | February 28, 2011
Our world is brimming over with superb products. In far shorter supply: Professional representatives of those products who win us over with their personalized niche approach. When you skillfully combine both – great products, offered and supported by ...
By | February 28, 2011
New Tech and a New Economy Call for Greater-Than-Ever Customer Service We do not need reminding that is it is a “new economy” in 2011. We are all much more selective about where we want to spend our time and our hard-earned dollars. When considering ...
By Noreen Young, L.E., owner of Noreen Young Cosmetics | September 1, 2015
Last fall, I joined a club that has a lot of wonderful members and absolutely no benefits. My initiation started with a sun spot. It came out of nowhere on my right breast, was round, and the size of a cupcake sprinkle. It grew fast and had a slight, ...
By | May 14, 2011
Spas are relaxing, pampering and non-invasive places of retreat from daily life, right? Although partly true, thinking this may limit the possibilities available. Of course we do not need to go to the other extreme, deliberately causing pain and trauma. ...
By | May 14, 2011
A thriving practice consists of a strong base of clients who receive your services regularly, as well as a steady stream of new clients. Unfortunately, many practitioners become so focused on efforts to attract new clients that they overlook simple ways ...
By Anne C Willis | May 14, 2011
Some aspects of aging are out of our control and we should learn to accept these changes with grace. The plain fact is we are all going to get old, at least I hope so. As we strive for health and longevity we should consider not how long we live, but ...
By | March 18, 2009
Alayne White 44 | spa owner, writer, photographer | married with one son | Bristol, R.I. In your business, where do the best referrals come from? My website first, then word of mouth reinforcement from our client base. When I added my ...
By Jeremy Lawrence | February 25, 2007
When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.” Athletes say it all the time: “I just went ...
By | May 14, 2011
It is time to become market driven with a series of exciting new client retention marketing strategies. We all know that one of the two best ways to build your business is by bringing in and keeping new clients. The other basic strategy for skin care ...

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