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By Brenda Linday | August 19, 2019
Before a skin care professional can select the appropriate treatment regimens for their clients, they must have a basic understanding of electricity. Electrotherapy is the term for electricity used during skin care treatments. Many aesthetic treatments ...
By Renee Serbon | August 19, 2019
One of the frequently asked questions I get from my clients circles around training staff. Staff education is, in my opinion, highly crucial for several reasons: It gives clients confidence in your ability to deliver service. It helps to establish ...
By Lina Kennedy | September 25, 2019
First impressions are always important and a spa menu is an opportunity to make an impact on potential clients from the get-go. When someone picks up the menu, that is the opportunity to provide all the enticing information they need to decide if the ...
By Liz Garrison | August 20, 2019
Skin care and massage can be similar occupations. They have similar lengths of hours to get a basic license, require a lifetime to learn, and are well suited to compassionate people wanting to change lives for the better. That may also be where those ...
By Douglas Preston | August 20, 2019
You’re planning a prosperous future as a career aesthetician. To succeed with clients, you know that service quality and prices matter. But, potential clients have numerous spa choices in your area – your competitors – and you are concerned about how ...
By Samantha Dench | August 20, 2019
Exfoliation is a hot topic across treatment rooms, social media, beauty bloggers, and magazine articles. But clients are getting mixed messages about what exfoliants to use and the correct way to exfoliate. The job of the aesthetician is to educate clients ...
By Tom Qiao | September 12, 2019
Did you know that acne scars are a huge problem for many clients? The scars that acne leaves behind can have lasting social and psychological effects, stretching beyond the teenage years into adulthood. In a recent study of 1,972 acne patients, over ...
By Alissa de Jongh, ND | September 25, 2019
Spa professionals have a duty to provide atmospheric transportation to those clients who walk through the spa doors looking for respite into another world – one that is welcoming, calming, and rejuvenating. These people enter entrusting the spa professionals ...
By Courtney Sykes | June 25, 2019
Aestheticians thrive on results for their clients and meeting their needs by providing not only exceptional service, but treatments that produce positive outcomes for the long-term. Acne is a multi-faceted, complex condition that affects clients of all ...
By Linda Bertaut, L.E. | July 22, 2019
Energy healing, an alternative therapy, is ideal for aestheticians in the skin care and beauty industry because of their hands-on work. Energy affects clients and vice versa. When the professional understands what energy is and learns how to maintain ...

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