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By Kristina Valiani and Justin Dotterweich | January 1, 2013
Every business comes with its challenges. Owning a spa or salon is no different. Your selection of staff, policies and services offered all impact your clientele and reputation. However, there are important decisions that affect all of these and more. ...
By Douglas Preston | January 1, 2013
I find that when a spa product fails to sell, it is not because it is not desirable but because it needs a little more company support than it is getting. Once, when I was teaching a sales class to a spa team, I asked them to identify the biggest "turkey" ...
By Michael Lewis | January 1, 2013
It does not matter if you are new to the industry or a highly skilled expert – there are always new ways to grow in your profession. Do this by choosing the right product line; keeping your skills sharp staying up with your education; seeking advice for ...
By Annet King | October 23, 2012
Create an at Home Skin Program for Your Clients to Build a Robust Business Enormous changes have rocked the worlds of the skin care center, salon and spa since 2008. While we take hope in the news that the economy may be sparking back into life, it is ...
By Elaine Linker | September 28, 2012
With the vast array of high-tech ingredients and the plethora of skin care brands from which to select, it is easy to be overwhelmed by all the choices. Lately skin care formulations are looking more like a supermarket or health food store. The spa ...
By Ahmed Abdullah, M.D | January 1, 2013
In the United States, guidance surrounding a product's shelf life can be quite vague. That is because there is no government regulation requiring manufacturers to print expiration dates on the labels of cosmetic products (the category that includes skin ...
By Louis Silberman | August 31, 2012
If your business does not have an internet presence, it is time to step out of the dark ages! I know that may sound a little harsh, but that is the reality of marketing in 2012. For example, if a potential client searches the web for your spa or aesthetic ...
By | July 2, 2012
The energy behind going green is growing and more of our clients are connecting with the idea that our good green earth is indeed the source of an infinite means to restore and maintain lasting beauty and radiant health. More than ever there is recognition ...
By | July 2, 2012
Hot stone massage therapy is not a new modality anymore. Although some massage therapists and clients may consider this to be a trend, the use of stones and gemstones for healing purposes dates back thousands of years. Both verbal and written history ...
By | July 2, 2012
Hot stone massage therapy is not a new modality anymore. Although some massage therapists and clients may consider this to be a trend, the use of stones and gemstones for healing purposes dates back thousands of years. Both verbal and written history ...

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