“Skin care is for women.” “I’m not interested, thanks. I’m a guy.” “As a dude, why would I use skin care?” Do any of these phrases sound familiar?  More than likely, yes. But make no mistake, this is no longer the general consensus across the board. Cultural attitudes towards male skin care and grooming are evolving. 

Since the onset of the pandemic, men’s interest in male skin care practices has only increased. Most of this had to do with the additional experimental time men had to explore online shopping options for their skin care and grooming needs.