5 Tips for a Savvy Marketing Calendar

Written by Barry Eichner and Jenni Nagle
You’re running late to work and, on the way to the spa, you realize that you haven’t created this month’s newsletter. Now, in the stress and chaos of getting to work, you have to come up with something on the fly. Rather than doing something creative and fun, you decide to offer clients 10 percent off retail if they book a facial. “Boooorrrrriiiiinnnnnnggg!” That’s not…
You have surpassed your goal of completing aesthetics school and now hold the coveted “Golden Ticket,” also known as your state license. As you ponder your options, you decide that the classic day spa is where you want to land as a newly minted aesthetics professional. Our focus will be on facilities that offer only skin care and body therapy treatments. Let’s take a look…
No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working in a resort setting or on a cruise ship, those with stationary practices in a local community are highly dependent on attracting and retaining a client following. Repeat customers provide professionals with years of reliable…
Wednesday, 02 January 2019 00:31

Don’t Freak Out! What to do When Wax Ends up in a Client’s Hair

Written by Shelly Steadman
 I still remember the first time I dropped wax in a client’s hair. “Don’t be silly. Of course, I won’t have to cut it out,” I tried to convince myself – but my stomach churned with anxiety. This was not something we covered in aesthetics school. I would have remembered a class on removing wax from a client’s scalp. As I looked down, I had…
Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie on speed dial and your mom has been blowing up your cell phone – and, during the drive home, reality sets in: now what? With no more test taking, review questions, endless mounds of flash…

March 2024

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