Beginner's Guide: First Steps for New Aestheticians

Retailing 101: 8 Tips for Effective Selling Featured

Written by Denise Gaston
Most aestheticians do not consider themselves “salespeople” – people who are pushy and aggressive to get clients to buy. The fact is, no one wants to be sold, so what’s an aesthetician to do? The answer is simple: don’t sell – educate and recommend instead. Think of your client not as a sales conquest, but as a friend (which they are), whom you are sharing…
One of the biggest challenges a new aesthetician will have is how to market themselves as a new skin care professional. While in school, most of the marketing and advertising is done for you – although, now, many schools are putting together programs training students to start building their clientele while they are learning. But what happens when the security and hand holding is over?…
As skin care professionals, we often forget to remind ourselves that we matter, too. Day in and day out, we are pouring our time, talent, and expertise into others, often at the detriment to our own well-being and sanity. You may find yourself too tired to do the things that once meant so much to you. Coming home after a long day at the spa…
One of the many topics that seem to come up with every aesthetician is equipment. It seems like having the latest and greatest gadgets and machinery rule the day. How do you pick when there are so many choices, makes, models, and companies? Not to mention, the enthusiastic aestheticians shouting from the rooftops their latest finds, along with an endless stream of Facebook and Instagram…
What is my philosophy of skin care? Is it corrective, clinical, spa, holistic, alternative, or a combination of one or more? Do I plan on specializing? For example, becoming an acne specialist or focusing on aging skin? Do I plan on working for myself or do I want and need the security of a fixed schedule, benefits, built-in clients, and all that working for a…

Learning After Licensure: 7 Questions to Ask Yourself When Picking a Path

Written by Denise Gaston, L.E., CIDESCO Diplomate
The skin care industry is on an upward trajectory with no signs of slowing down. Enrollments at beauty schools are up and it seems like everyone wants to be an aesthetician. Multinational companies are buying up professional skin care brands to deepen their portfolios and cash in on the skin care craze and new product lines are being launched almost overnight. Indie brands are disrupting…
Are you super excited to learn the hottest trends in the industry, just itching to try it all? You are in good company, believe me. It can seem overwhelming to try and keep up with all that is new, exciting, hot off the press, and trending. The key is to become informed. Start by reading industry trade magazines, such as DERMASCOPE, and attending tradeshows –…
As a licensed skin care professional, you made a commitment to uphold your state license, practicing only within your scope as mandated by your state. But, have you taken the time to actually think about what goes into your state’s rules and regulations? What is going on exactly at your state’s capitol? For many, the last time they thought about their state board was on…
Have you ever taken a moment to digest all that you learned in aesthetic school – the myriad of chapters, the review questions, the workbook, and all the extra credit assignments that go along with it? And, yet, it is important to ask yourself this question, “have I learned everything?” The correct answer is a resounding “no,” of course. Let’s take a look at the…
You have surpassed your goal of completing aesthetics school and now hold the coveted “Golden Ticket,” also known as your state license. As you ponder your options, you decide that the classic day spa is where you want to land as a newly minted aesthetics professional. Our focus will be on facilities that offer only skin care and body therapy treatments. Let’s take a look…
Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie on speed dial and your mom has been blowing up your cell phone – and, during the drive home, reality sets in: now what? With no more test taking, review questions, endless mounds of flash…

Featured Company

  • LYCON USALYCON USADescription: LYCON was established in Australia in 1978, by internationally acclaimed beauty therapist Lydia Jordane. LYCON waxes enjoy a well deserved reputation as the Crème de la Crème of hair removal waxes around the world, trusted as the wax of choice in top sp ...

Next-Level Learning

  • Southeastern EstheticsSoutheastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...