To celebrate New Year’s Eve, clients should receive the evening makeup look they deserve. Applying a perfect smokey eye look can be more nuanced when it comes to mature skin. Learn some tips and tricks to provide this service to mature clients and give them the appropriate smokey eye to toast the new year. (Must be logged in and hold an active AIA membership to view video below.)

To end the year on a positive note, professionals can commit to reaching out to people that have been on their minds or that they have not been in touch with for a while. Whether by phone call or a handwritten card, contacting a list of people can spread joy during the busiest month of the holiday season. (Must be logged in and hold an active AIA membership to view video below.)

SEO & the Spa: Reputation Management for Aesthetic Practices

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Consumer research behaviors have shifted online. The aesthetics space is no exception, with 76% of healthcare consumers searching for providers online. Reviews and local search are two elements that influence this online research ecosystem. In this webinar, discover the Online Presence Benchmark Report to explore review scores, volume, recency, and local accuracy scores. Learn about what these mean and how they influence rankings. This webinar will explain how competitors are getting so many reviews or always showing up in Google searches.

MEET THE PRESENTER- Michael Antosy

Michael Antosy is a practice growth consultant at Advice Media. He has consulted with thousands of aesthetic practices since 2010, and his counsel and guidance have been transformative in making his client's lives better by saving them time, earning more profit, and helping to make his practices more competitive in their markets. Antosy has also spoken at The Aesthetic Show, American Brazilian Aesthetic Meeting, California Cosmetic Surgery, and many other medical conferences.

In the skin care industry, it is a professional’s job to help clients feel confident and beautiful in their skin. To get a step closer to accomplishing this mission and recognizing their important role, they should be aware of the prevention, causes, symptoms, and treatments for eczema and psoriasis to support the health of their clients’ skin. Additionally, it is essential that professionals can both identify the similarities and differences of the two skin conditions and how to treat each.

Lina Kennedy is the president and CEO of Alexandria Professional, a worldwide leader in body sugaring epilation and skin conditioning. Kennedy is the pioneer of professional body sugaring and master trainer of professionals and distributors in more than 30 countries. As a beauty industry innovator, Kennedy has developed a full line of all-natural, vegan, and cruelty-free skin care products and treatments that are safe and effective for all hair and skin types. Kennedy is dedicated to ensuring that each professional trained in body sugaring learns and understands the exceptional results they and their clients can achieve through the Kennedy Theory. She is a motivational speaker, the author of numerous articles in beauty magazines, and a multi-patent holder.

Hives can be rather mystifying and confusing. Many skin conditions are easy to identify but hives are sometimes red, sometimes not, sometimes show up as little bumps, and sometimes as raised swollen patches or welts. They can result from various triggers and can last for differing lengths of time. This type of rash may be resolved within minutes, two weeks, or longer. The more skin care professionals know about identifying and understanding the triggers and which ingredients resolve this skin condition, the better.

Google is the go-to for many people to search anything and everything. The plethora of information that can be found on any topic is mind boggling. However, professionals must sift through much information trying to decipher what is accurate, a paid ad, or false claims. It is not easy. Therefore, when it comes to serious health concerns, spas should recommend clients to visit their doctor. Aestheticians are trained in the care of skin and are knowledgeable in many skin conditions and their solutions, but for hives, a visit to a dermatologist, primary care doctor, or allergist may be needed. This is especially true if the condition is chronic or the hives are accompanied by dizziness, swelling of the throat or face, or difficult breathing; immediate medical attention will be needed.

Since graduating from Pivot Point in 1989, Cali VanAelst has paved her way as one of the industry’s best. After years in the aesthetic field focusing on skin care, ingredients, spa management, and the full range of aesthetics, waxing is her passion. VanAelst grew a strong and successful waxing business through her Brazilian and eyebrow services – waxing more than 400 Brazilians a month. As a licensed cosmetologist and aesthetician, VanAelst has become an expert in the waxing field, has been named the “Best Waxer,” and has been featured in many articles. Currently the national training director for Perron Rigot, Inc., VanAelst’s passion for waxing is fueled by her hands-on education and coaching fellow aestheticians. As a contributing writer to many industry magazines and an educator, she continues to inspire fresh new ideas in the waxing genre.

Aestheticians see a multitude of different clients with varying skin types and conditions, but rosacea clients should get the gentlest of treatment. This skin condition can manifest in different forms from one client to the other. According to the National Rosacea Society, over 16 million Americans are affected by the skin disorder, and as many as 415 million worldwide, according to new research in the British Journal of Dermatology. Despite being a relatively common skin condition, only 18% of Americans with rosacea are currently receiving medical treatment for their condition, and some do not realize rosacea can be treated by over-the-counter and prescription products. As a professional, what is the plan of action for a sensitive rosacea client?

Dasha Saian Marchese is the co-founder and current CEO of Saian and has over 21 years of experience in the spa industry. In addition to her business and marketing degree, she is a licensed aesthetician, certified nutrition and wellness consultant, official ambassador of the Aesthetics International Association (AIA), and certified family herbalist. Marchese is on the Editorial Advisory Board of DERMASCOPE Magazine; she gives lectures and classes internationally and regularly contributes to global trade publications.

At times, dermatitis exacerbations can come out of nowhere with no rhyme or reason to it. When dealing with this skin condition there is no one-size-fits-all remedy. In many instances, a multifactorial approach to treatment is needed.

The word “dermatitis” is often used to describe various skin irritations and rashes. When breaking down the word “derm” is defined as skin and “itis” as inflammation. Therefore, dermatitis simply means there is an inflammation of skin. Dermatitis does not discriminate; it can develop on both young and old skin alike. In fact, it is the most common inflammatory skin condition, affecting 10% to 25% of children and 2% to 10% of adults worldwide. What makes one individual more susceptible to dermatitis over another? Research has shown that there are a collection of triggers and risk factors aligned with this condition. The risk factors that increase one’s chance of suffering from dermatitis include age, environment, personal family history, certain health conditions, allergies, and eczema. The term “atopic triad” refers to a classic set of atopies including atopic dermatitis (eczema), asthma, and allergies.

Janet Dunleavy began her journey in the aesthetic industry after battling a multitude of skin sensitivities including severe eczema. She received her aesthetician license in 2003 and had the privilege of working with a renowned dermatologist. In 2009, she went on to obtain her registered nursing license to provide clients with a larger variety of treatments than her aesthetician license allowed. For more than 10 years Dunleavy has also worked as a cardiovascular critical care nurse. In addition, she has been trained in a variety of aesthetic services including neurotoxins, dermal fillers, microneedling, microneedling with radiofrequency, medical grade chemical peels, platelet-rich plasma, and platelet-rich fibrin matrix. Her goal is to help clients transform their skin by providing cutting edge bespoke skin care treatments tailored to their specific needs.

More than ever, self-care is trending as a focus for this year’s must-have gifts. To amaze clients and draw them in, be sure to have a great assortment of gift options that offer self-care for them and their loved ones.

Create value by performing treatments that can only be done by a signature spa. When it comes to aesthetic treatments during the holiday season, clients are looking for quick maintenance and results. While this can be challenging, spas learn how to give their clients the best experience possible on a time constraint.