Not all skin is the same, and not all Fitzpatrick types call for the same protocols. Careful consideration and preparation must be taken when deciding what peel and preparation should be used on a client’s specific skin type. When setting up your business and considering product lines, it is imperative that you have a variety of options that include safe ingredients for higher Fitzpatrick types. Clients come to us to help with their concerns and trust that we will be able to help with their frustrations and the stress it may be causing them to clear up their conditions. The last thing we want to do is create more issues or more pigmentation, which is a very real possibility if the proper steps aren’t taken for higher Fitzpatrick clients. 

BACK TO SCHOOL

If your training experience has not included education on pigmentation or tyrosinase inhibitors, you may want to consider taking some additional courses to help you understand how to work on clients who are higher on the Fitzpatrick scale. Furthering your education surrounding different skin types will help you cater to a variety of clients and avoid exacerbating your clients’ concerns. 

Andrea Gregaydis is a licensed aesthetician and international CIDESCO diplomat. She holds multiple additional licenses as a New York state instructor and nail technician, as well as certified laser technician. Gregaydis is the lead instructor at the Aesthetic Science Institute and has over 10 years of experience as a practitioner, team coordinator, and role model for hundreds of future skin care professionals. She is contributing author to top industry trade magazines, as well as a speaker at various aesthetics conferences across the United States. She is also a CIDESCO International Examiner.

Within the vast landscape of wellness and relaxation, spa businesses embark on a journey for prosperity, charting their course through the harmonious integration of strategic planning and effective systems. This adventure uncovers the transformative power of these two elements, revealing the symbiotic relationship they form that guides spa businesses toward unparalleled success.

PAVING THE PATH

Like a well-drawn map, strategic planning lays the foundation for spa businesses. By meticulously analyzing the market, target audience, and competitive landscape, spa owners can uncover hidden opportunities and potential challenges, guiding them toward their destination. Understanding the ever-changing market trends becomes their compass, helping them create a vision for the future.  

Setting clear goals and objectives acts as the signpost that keep spa businesses on track. A clear direction emerges by establishing specific, measurable, attainable, relevant, and time-bound (SMART) goals, fostering a cohesive and motivated workforce. Each team member aligns their efforts with the common objective, like travelers journeying towards a shared destination. 

The compelling journey’s end becomes the guiding North Star, illuminating the path over the next five to 10 years. Just like wayfarers visualize their destination, spa businesses envision their trajectory, igniting the passion and determination to navigate obstacles and seize opportunities along the way. 

Once the terrain is defined, actionable strategies like marked routes on a map materialize. Spa businesses craft marketing, operational, and financial initiatives, each direction influenced by market analysis and defined goals. This comprehensive approach ensures that every step contributes to the spa’s overall growth and development, leading them closer to the coveted destination. 

Melissa Allen has lived many lives as a dance teacher, biologist, and marketing director before becoming a successful aesthetician and spa owner. All of these former positions helped color her opinions, actions, and style. Allen’s career in aesthetics has been far-reaching; she has been an aesthetician in the back of a salon, a solo aesthetician, a spa owner with several employees, and a global brand consultant. Allen has experienced many of the paths of aesthetics and is open, honest, and willing to share her adventures. As her time in the treatment room comes to an end, she is focusing on mentoring and guiding the next generation of thinking skin care professionals and spa owners. 

It is essential for skin care professionals to stay up to date on the latest trends and innovations in the beauty industry in order to provide exceptional services to their clients and maximize their profit margins. One such innovation that has transformed hair removal techniques is the roll-on wax system. This comprehensive guide delves into the benefits of using a roll-on wax system, explores the different formulas available, and provides detailed insights on how incorporating this system can significantly enhance your profitability. 

GAME CHANGER

Roll-on wax systems have revolutionized the waxing process for professionals. These systems consist of a handheld, roll-on applicator and employs pre-loaded wax cartridges that easily attach to the device, ensuring convenience and efficiency. 

The roll-on applicator provides several advantages. Its design allows for precise and controlled wax distribution, ensuring an even layer of wax with each swipe. This eliminates the need for spatulas, simplifying the process and reducing the risk of excessive wax usage. The cartridges can be quickly replaced when needed, enabling a seamless workflow. Overall, roll-on wax systems save time and effort, allowing you to serve more clients and increase your profitability. They also offer a range of formulas tailored to meet diverse client needs. 

Taylor Wilson is a licensed aesthetician hailing from the Washington Metropolitan area. She’s a graduate of Von Lee International School of Esthetics, founded by the legendary Carole Walderman. She was a wax trainer at a European Wax center and eventually transitioned into her own studio, JB Skin Clinic, full-time, where she provided waxing and skin revision treatments. Realizing she wanted to focus on education and helping other aestheticians reach their goals, she came on board to Starpil as their brand educator. 

Prepping for Peel Season: Acne Clients

In the United States, the first day of autumn is September 22. This season marks the beginning of peel season for skin care professionals across the country because it is helpful to have cooler months for client recovery, especially for those performing more aggressive treatments. But with acne clients who may already be using strong homecare routines, how do professionals make sure they are ready to also introduce corrective peels? Or for those clients with acne, texture, and post inflammatory hyperpigmentation, how do spas ensure every season is peel season? Tune in to learn more about acneic skin, corrective peels, and building a healthy skin barrier. 

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MEET THE PRESENTER

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Alex Hernandez, a licensed aesthetician of over six years, serves as the lead educator at Face Reality Skincare. In her role, she oversees professional educational training materials, protocols, and classes on a national level. Additionally, Hernandez supports other key departments including marketing, R&D, and Face Reality’s Acne Clinic. Alongside Laura Cooksey, owner and co-founder of Face Reality Skincare, she learned how to educate clients and professionals on the treatment of acne using the brand’s safe and effective signature adaptive protocol. Through diligent practical training and the completion of Cooksey’s personal training, Hernandez became a Face Reality Certified Acne Expert in 2018. Since then, she has worked with hundreds of professionals and acne clients in her aesthetics career and is a daily witness to the impeccable results achieved using Face Reality Skincare treatments and protocols.

Industry Leading Spa Franchise Adds Two Dozen Spas Across Eight States

TREVOSE, PA (Sept. 20, 2023) — Hand & Stone Massage and Facial Spa, the nation's leading luxury massage and facial spa franchise, announced today that 23 Massage Green franchise locations have converted to the Hand & Stone Massage and Facial franchise brand. The spas are located in California, Colorado, Connecticut, Florida, Michigan, Ohio, Utah and Virginia. These conversions allow Hand & Stone to optimize markets where the brand already operates and to establish a presence in new, priority markets. Select converting franchise owners also plan to open two additional Hand & Stone locations in California and Michigan as part of this transaction.

“The conversions of Massage Green spas into our system are the latest example of our steady and sustainable domestic expansion strategy,” said John Teza, President and Chief Executive Officer at Hand & Stone Massage and Facial Spa. “Through this transition, we will be introducing our premium massage and skincare services to a wider audience and attracting additional potential franchise investors in our target markets. The Hand & Stone franchise community now includes nearly 600 Hand & Stone locations across the U.S. and Canada. We’re incredibly excited to welcome the Massage Green franchise owners and their team members to the Hand & Stone community.”

Ahead of the conversions, Hand & Stone hosted the new franchisees for training at the brand’s corporate headquarters in Pennsylvania. This time together served as a week of education for the latest additions to the Hand & Stone family, where they were fully immersed in the rich history and ongoing legacy of the brand. Hand & Stone’s corporate team members further demonstrated how deeply the franchisees in their system are supported across all facets of the business, generating even more excitement from the new spa owners as they embark on this journey with the brand.

“The energy in the room was palpable. Over five days, we covered operational support, our in-house marketing agency and everything in between,” said Jennifer Durham, Chief Development Officer at Hand & Stone. “It was so valuable to spend time with our 15 new franchise owners and they left feeling even more enthusiastic about the brand they are joining. With two additional Hand & Stone locations in the pipeline, we anticipate more growth from these franchisees in the future.”

The converted locations will offer their clients the Hand & Stone lifestyle membership, including access to service offerings like advanced skincare and spa services, including CryoSkin treatments, Decompression Therapy massage, Diamond Glow facial, NuFACE microcurrent facial, Percussive Therapy massage and LED Phototherapy facial. The locations will also offer CBD oil enhancements and partnerships with award-winning skincare lines, Dermalogica® (including their first ever professional device, Pro Pen), ClarityRX (CBD offerings vary by market), and the brand’s newest skincare partner, IMAGE Skincare.

The rebranding of the converted Massage Green spas has begun and all 23 converting locations will be fully rebranded as Hand & Stone Massage and Facial Spas by fourth quarter 2023.

ABOUT HAND & STONE MASSAGE AND FACIAL SPA 
Hand & Stone is a nearly 600 unit massage and facial spa franchise with a mission to bring affordable, luxury spa services to all. Launched in 2004, Hand & Stone now has locations across 36 states and Canada. Each spa features best-in-class skincare treatments highlighting the latest in cosmetic technology. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including IMAGE Skincare, Dermalogica and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category. For more information on franchising opportunities, please visit www.handandstonefranchise.com.


(954) 893‑9150 

The Ultimate Seaweed Lifting Facial

Learn how to lift, smooth, and refine skin to create a true skin transformation to wow clients and keep them coming back month after month. Join Repêchage® CEO and founder Lydia Sarfati for a demonstration of the iconic, award-winning Repêchage Four-Layer Facial®, the safest, most effective facial using sustainably-harvested, seaweed to hydrate, reduce the appearance of wrinkles, and renew and restore the appearance of skin. Sarfati will show step by step how to provide layer upon layer of pure, fresh seaweed to purify, lift, and contour, and learn how to perform lifting and exfoliating massage.

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MEET THE PRESENTER

Lydia Sarfati is an international industry leader, with over 46 years of experience as a spa owner, consultant, and esthetician. She is the Founder/CEO of Repêchage®, the first company to bring seaweed-based skincare treatments to the U.S market and is the President of CIDESCO Section U.S.A, the world's major international beauty therapy association. She appears at industry trade shows, is the author of Success at Your Fingertips: How to Succeed in the Skin Care Business and The Repêchage® Book of Skincare Science & Protocols, and is a contributing author to textbooks such as The  Milady Standard Esthetics: Fundamentals, Twelfth Edition, and Oncology Esthetics®.

Re-establishing Homeostasis: The Aesthetic Management of Hyperproliferative Skin Disorders

The aesthetic manifestations of hyperproliferative skin disorders can be severely socially debilitating. Tune in to hear about the two most frequently observed conditions in this category, psoriasis and atopic dermatitis. This webinar will address the science behind each disorder’s altered or pathologically deviated epidermal homeostasis and the makeup of nonmelanoma skin cancers. Learn how to adjuvant the respective medical treatments with skin care solutions. By reestablishing skin homeostasis with novel aesthetic treatments, professionals can help clients rediscover confidence in their skin and themselves and enhance their quality of life.

MEET THE PRESENTERS

Dr. Jayant N. Lokhande, M.D.(Botanical Drugs) : MBA - Biotechnology is an expert in Botanical Drugs & Biotechnology Business Management. He has successfully strategized and formulated products for several cosmeceuticals, nutraceuticals, pharmaceuticals, and medical foods companies globally. He has significant clinical experience especially in using Botanical Drugs and Medical Foods for Complex and Chronic Diseases. His other professional interests are in Biodiversity Entrepreneurship, Bio prospecting, Medical Anthropology, Disease Reversal Therapeutics, and Ashtanga Yoga. He has special interest and practice in translating Yoga & Ayurveda Principles in Innovation, System & Technology Development. H has edited and authored 3 books so far and that are published by Taylor & Francis. He is currently working as Chief Scientific Officer at DMK Skincare and his responsibilities include Innovation and Product & Service End-User Education Developmen

DMK founder, Danné Montague-King, is a pioneer in his industry. He has seen the depths of depression associated with poorly functioning skin. In fact, his everlasting passion was born from his dissatisfaction with his own acne as a teenager. From not understanding the condition completely, to failed attempts from top United States dermatologists to cure his acne, Montague-King had to take things into his own hands and, desperate for a cure, became his own guinea pig. A string of breakthroughs, trials, tribulations, and many travels would follow, until he found his first true breakthrough in the 1960s, involving vitamin C therapy. Thats all it took to spark what would be decades of developing successful treatments and products that would combine to form the iconic brand that is DMK – sold throughout 30 countries.

Cannabliss: The CBDs of Skin Care

Skin care professionals and consumers have heard about CBD for years, but what exactly is it? Whether professionals can only spell CBD or already have a basic understanding of this magnificent ingredient gaining traction around the globe, this webinar will be a thought-provoking introduction to the complex history, legalization, and indications and contraindications of cannabidiol, commonly known as CBD. In and out of the treatment room CBD, and the ever-evolving regulations surrounding it, is still highly misunderstood. Learn to decipher quality products, extracts, and methods versus snake oil while gaining a basic comprehension of CBD and cannabis.

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MEET THE PRESENTER

Antonia Schreiber is a licensed massage therapist, cosmetologist, and electrologist. Schreiber established, owns, and operates The Windham Spa. As a sought after speaker and writer, she contributes to leading education firms and magazines, is a board member and consultant for the New York State Department of Education Career and Technical Education Advisory Committee, and is a volunteer educator and mentor to high school aesthetic and cosmetology students. Schreiber is currently finishing her certification program as a holistic aromatherapist. She recently became a certified mountain bike guide with the International Mountain Bike Association in order to continue volunteering with the Adaptive Sports Foundation.

Webinar: The Secrets of Sustainable Marketing: Making More & Spending Less

Whether an aesthetics business has been open for six days or six years, its marketing should support its growth. When digital strategies are not designed to grow alongside the business, it will encounter disappointing results and overextended budgets. Join two of MyAdvice’s top digital marketing experts as they reveal what businesses need to know about marketing with a growth mindset. They will cover the strategies that aesthetics practices are focusing on this year, easy ways to increase business, and the aspects that actually make a difference in marketing 

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Lighting Your Way to a Brighter Future

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Light therapy is one of the most valuable modalities in the aesthetics treatment room today whether as an add-on or stand-alone service. Suitable for all skin types, it improves a wide variety of skin conditions, enhancing client outcomes and satisfaction. Whether a skin care professional is considering adding light therapy to their practice or they currently own a device, learn how to turn light therapy into a driver of professional excellence and financial success! Learn to use light therapy devices to their fullest potential by increasing referrals, increasing service offerings, and earning significant affiliate commissions. 

MEET THE PRESENTER:

Patrick Johnson

Patrick Johnson is chief executive officer of BioPhotas Inc., and the inventor of the award-winning Celluma Series of Light Therapy devices. With an extensive background in the medical device industry, Johnson saw the potential for bringing the significant therapeutic benefits of low-level light therapy affordably to the masses, leading to the founding of BioPhotas. Prior to BioPhotas, his leadership experience includes 10 years with Pro-Dex, Inc., a publicly held medical device manufacturer, serving in the roles of chief business development officer, president and CEO, and board member. Johnson now speaks internationally and writes extensively on the science and benefits of low-level light therapy.