Following significant industry growth, in-cosmetics North America is expanding its indie brand program by launching the Indie Trail and Tour, a hybrid of the show’s popular marketing tours and the hugely successful Indie Trail at in-cosmetics Global 2019 – their sister show in Europe. As a free to attend initiative, the new Trail and Tour responds directly to calls from last year to make it easier for indie brands to meet relevant suppliers and make the most of their time at the show when it returns to New York from October 23 to 24.
The growing momentum of indie brands within the cosmetics industry, enabled in part by more accessible funding and compelling marketing platforms that resonate with modern consumers, has opened doors for smaller companies to contend with corporate giants for market share. Since its launch last year, the popularity of Amazon’s Indie Beauty shop is testament to the sector’s growing influence. In 2019, market research provider, Kline, analyzed privately-owned United States independent brands who in the past several years recorded high double-digit to triple-digit growth – outpacing total market growth. As the market continues to grow, the United States continues to be seen as a global leader of indie beauty, making it more important than ever to provide an event for the entire North American personal care market to connect and collaborate at.
At this year’s show, the dedicated Indie Trail and Tour will highlight specialist suppliers that can offer the latest innovative ingredients in smaller quantities to suit a 100 kilogram production, allowing indie brands to match the NPD pace of major cosmetic manufacturers. In addition to offering assistance in sourcing the latest ingredients on a smaller scale, the brand-new Indie Trail and Tour will facilitate the instigation of all-important conversations and connections that will help indie brands grow their network and make the very most of their visit to in-cosmetics North America.