In it Alone: Marketing Yourself as a “Solo” Aesthetician

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Educational Webinar

The educational webinar lasts 60 minutes and does not promote specific products, procedures, or people. After the webinar, the presenter will receive the list of registered attendees, provided that the presenter fee is paid in full.

Branded Webinar

The branded webinar lasts 60 minutes and contains 50% generic education and 50% branding. After the webinar, the presenter will receive the list of registered attendees, provided that the presenter fee is paid in full.

The More You Know

One of the biggest challenges for skin care professionals today is staying in the know. Every day there are new products, new ingredients, new technology, and, most importantly, new equipment that blur the line of our scope of practice. Rarely a day goes by that I do not receive a phone call from a seasoned aesthetician begging for where to go for the answers. Our…

Build Your Knowledge Base

As the skin care profession has risen to new levels of professionalism and expertise, the responsibility for the individual professional to represent those levels has become increasingly necessary. On a daily basis we are seeing new products, equipment, technology, ingredients, and techniques. It can be a full time job simply keeping up with the wave – let alone actually being appropriately informed. Yet, it remains…

Michel Dumas - A Legend in Aesthetics

Michel Dumas is one of the best known French makeup artists in the world, having worked in over 30 countries. He has revealed his talents in numerous fields such as fashion, photography, film, theater, television, and advertising and has participated in over 70 makeup shows and events around the globe. This work has inspired him to write several articles on makeup, some having been translated…

Acne Awareness

It is interesting that after almost 30 years in the skin care and beauty business, the same three skin conditions continue to wreak havoc on the health and beauty of the skin: acne, rosacea, and hyperpigmentation. It really is not a wonder why, when you consider the underlying biology and take a look at most lifestyles and the world around us – it makes perfect…

Body Care in the New Year

I love the start of a new year as it is an inspiring time of endless opportunities and limitless goal setting. I truly hope each of you have set your sights on an outstanding accomplishment for 2019. Our first New Year’s topic is all about the body, including hair removal services and body treatments. These are great topics to start the year off because, for…