The More You Know

Written by Michelle D'allaird Brenner AIA President and Director of Education

One of the biggest challenges for skin care professionals today is staying in the know. Every day there are new products, new ingredients, new technology, and, most importantly, new equipment that blur the line of our scope of practice. Rarely a day goes by that I do not receive a phone call from a seasoned aesthetician begging for where to go for the answers.

Our goal at AIA is to be your go-to resource for staying in the know. We are committed to raising the standards of education and public awareness in the aesthetics industry by providing members access to every resource imaginable. Thousands of articles, hundreds of manufacturers and distributors, and a network of top professionals in the industry – all at your fingertips. And, now, easily accessible monthly webinars to keep you in the know.

Our monthly webinars have been carefully selected to provide members with knowledge and education on hot new topics, as well as the critical content on the core of our profession, such as physiology, skin conditions, and retailing.

On, you can register for upcoming webinars and watch past webinars on-demand. This month, on April 15, Brian Goodwin, international educator for Eminence Organic Skin Care, will present, “Reducing and Preventing Hyperpigmentation Naturally,” a webinar on hyperpigmentation, including its many causes, overlooked influences, and safe and natural solutions. What a great opportunity to get in the know about one of the most complex, challenging skin conditions to treat! Be sure to visit to register.

Join me and the AIA family to further your cause, grow your business, and build your library of knowledge. We are all in this together and, together, we raise the bar, we raise awareness, and we raise our success!

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AIA's Powerful Partners

Southeastern Esthetics Institute

Southeastern Esthetics Institute

Southeastern Esthetics Institute is a premier advanced aesthetics training facility located in the heart of downtown Columbia, South Carolina. This Read More
Institut’ DERMed Clinical Skin Care

Institut’ DERMed Clinical Skin Care

Institut’ DERMed Clinical Skin Care is one of the most respected names in the professional cosmetic beauty industry. Founder and Read More
Bellus Academy

Bellus Academy

As the first United States aesthetics school to affiliate with the globally recognized USA CIDESO certificate program, Bellus Academy is Read More
Aesthetic VideoSource

Aesthetic VideoSource

Learn new techniques and discover new possibilities. Aesthetic VideoSource has built a reputation of service and quality as the best Read More
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On Demand Webinars

  • Clearing Concepts: Clogged Pores and Acne Management
  • True Causes of Acne
  • The Only Technique for Brazilian Waxing You'll Ever Need
  • Reducing and Preventing Hyperpigmentation Naturally
  • Five Figure Profits: Improving Your Daily Operation to See Greater Return
  • Protocols and Plans: The Need-to-Know for a Successful Spa Business
  • In It Alone: The Solo Aesthetician
  • Retail Revolution: How to Beat the Internet and Sell More Products
  • Growing a Skin Care Practice: Fact vs Fiction
  • Sunbelievable: A Discussion on Sun Damage, Sun Care, and Common Sunscreen Myths
  • Claims Happen: Understanding Insurance and How to Avoid Lawsuit
  • Can I or Can't I? How to Determine Your Scope of Practice
  • Get Your Wax On (And Off)!
  • Get It Together: Combining Treatments with Devices for Improved Results
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Anti-Aging Treatments for Dry Skin

Unlike oily skin, dry skin can be prevented. Learn to reinforce the trans epidermal barrier, add hydration and nutrients, normalize exfoliation, and protect the skin from drying environmental factors...

Next-Level Learning

  • Southeastern EstheticsSoutheastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...

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