The More You Know

Written by Michelle D'allaird Brenner AIA President and Director of Education

One of the biggest challenges for skin care professionals today is staying in the know. Every day there are new products, new ingredients, new technology, and, most importantly, new equipment that blur the line of our scope of practice. Rarely a day goes by that I do not receive a phone call from a seasoned aesthetician begging for where to go for the answers.

Our goal at AIA is to be your go-to resource for staying in the know. We are committed to raising the standards of education and public awareness in the aesthetics industry by providing members access to every resource imaginable. Thousands of articles, hundreds of manufacturers and distributors, and a network of top professionals in the industry – all at your fingertips. And, now, easily accessible monthly webinars to keep you in the know.

Our monthly webinars have been carefully selected to provide members with knowledge and education on hot new topics, as well as the critical content on the core of our profession, such as physiology, skin conditions, and retailing.

On, you can register for upcoming webinars and watch past webinars on-demand. This month, on April 15, Brian Goodwin, international educator for Eminence Organic Skin Care, will present, “Reducing and Preventing Hyperpigmentation Naturally,” a webinar on hyperpigmentation, including its many causes, overlooked influences, and safe and natural solutions. What a great opportunity to get in the know about one of the most complex, challenging skin conditions to treat! Be sure to visit to register.

Join me and the AIA family to further your cause, grow your business, and build your library of knowledge. We are all in this together and, together, we raise the bar, we raise awareness, and we raise our success!

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