Friday, 27 August 2021 08:59

Taking Care of Business: Equipment & Asset Investment

Written by   Courtney Sykes

Small business owners can consider themselves financial investors in an idea – an idea that should receive some sort of financial reward within a reasonable period of time. The initial investment and subsequent investments made over time should always have a return on investment. This means that the investment in equipment, furnishing, technology, disposables, and operations should be at a breakeven point within so many months or years and then a return would come from any future sales income generated from the investment.

Skin care professionals going into business for themselves do so for several reasons. The first one is actually not financial rewards at all, but a dream fulfilled through the desire to make a difference in the lives of others. Many spa owners desire the beauty business because they love the services and outcomes themselves, the possibility of a flexible schedule outside of the nine to five standard career opportunities, and the creative aspect of what aesthetics entails. Professionals choosing to go into the role of ownership must put their business hats on and really look at what financial investments are worthy of their time and long-term goals. Does the risk match the reward?

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Courtney SykesCourtney Sykes is the chief administrative officer of Southeastern Esthetics Institute and is a licensed aesthetics instructor in South Carolina. Sykes is also the creator of Courtney Sykes Molecular Anti-Aging, a clinical skin care line for consumers and professionals. Her passion lies in creating real change in the aesthetics industry, assisting her students to obtain gainful employment, and making a difference in the lives of their clients. Sykes specializes in a science-based approach to skin health and education. Her primary focus is chemical peels, laser treatments, eyelash extensions, micropigmentation, and cosmetic lasers. Her background in medical spa management has led her to nationally accredit the largest licensed aesthetics school in South Carolina – Southeastern Esthetics Institute.

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