Step into the enchanting world of Alibi with Oscar de la Renta's latest creation, the Alibi Pop Collection. Crafted in collaboration with Oscar de la Renta's co-creative directors Laura Kim and Fernando Garcia, these three vibrantly designed fragrances capture the essence of the ever-evolving Alibi woman.

The Alibi Pop Collection showcases three distinct scents: Eau So Charming, Eau So Chic, and Eau So Lucky. Each fragrance allows the multifaceted and independent Alibi woman to embody a different spirit with just a single spritz.

THE THREE FRAGRANCES

Inspired by Oscar de la Renta's playful sophistication and joyful exuberance, Alibi Eau So Charming is a cheerful and sophisticated blend of floral amber and rose, with juicy bergamot, wild berries, and an elegant heart of rose centifolia, jasmine sambac, and orange blossom.

Crafted in collaboration with perfumer Emilie Coppermann from Symrise, Alibi Eau So Chic fragrance combines citrus, woody, and floral notes with mandarin oil, ginger, and petit grain. The fragrance transitions to creamy florals, jasmine sambac, and magnolia blossom that captures a joyful luminosity and irresistible radiance.

Alibi Eau So Lucky has the heart of rose, peony, and mugane moving into a warm base of cedarwood, moss, praline, and musk. The floral green fruity scent with vibrant notes of green tea, green pear, green apple, was crafted in remembrance of the New York Botanical Garden, as the fragrance evokes a bright and hopeful spirit.

Available in 100ML for $95, the 3 Eau De Toilettes will be at retail/ecom starting April 2024 at OscardelaRenta.com and national retailers such as Macy’s, Dillards, Belk, Boscovs & Amazon.

Meet RapidGlam™: The Definition of Definition.  From the blackest black pigment, to the soft cellulose fibers, to the RapidLash® serum infused within, RapidGlam™ will give your clients instant, show stopping definition, while enhancing the overall look of lashes helping them appear longer in just a few weeks.  Your clients will love this buildable formula that has long staying power and adds natural curl to the lashes.   Give your clients a mascara that will work double time.  Contact ROCASUBA, Inc to learn more and to order, This email address is being protected from spambots. You need JavaScript enabled to view it. or 877-760-6677.  Free RapidGlam™ samples available for your staff.

Eyelash Serum & Eyebrow Serum | Enhancement by RapidLash®

With over 6 million RapidLash® Eyelash Enhancing Serum tubes sold and numerous awards won for RapidLash®, RapidBrow® and RapidRenew® we bring to you our growing line of RapidLash® products.

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What skin care brand to bring into the spa is one of the most important decisions a spa owner will make. This decision is based on many factors, like continuing education, results, price point, and brand philosophy.  

Upon opening an account with a brand, you’ll be assigned a brand representative. Some companies may call them a brand rep, account manager, business development manager, or corporate account executive. No matter the name, what it means to be a successful and effective brand representative is the same. For the most insightful information, look to brand representatives themselves as well as brand owners. If you’re looking to be a great brand representative, it is wise to see what owners are looking for in their employees.  

EXPERT GUIDANCE 

Brand representatives consult with so many different businesses and can bring you the best and most successful tips and strategies from successful spas for you to implement into your business. Here are a few expert tips from some of the best brand representatives in the industry. 

Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer advocate known as “The Beauty Buster.” Condon was named InStyle Magazine’s “Best Eyebrow Shaper in New Jersey” and has worked with Ladies’ Home Journal, The New York Times, Success Magazine, Good Morning America, Cate Blanchett, Toni Collette, and Téa Leoni. Condon was featured in videos by Cosmo, Refinery29, Beauty Insider, and Entertainment Tonight. Beauty Buster Organic Skin Care was created to target specific skin conditions and contains luxury lip treatments with olive oil from Condon’s great grandfather’s town in Italy.  

The decision to exit one’s dermatology or medical spa practice is a significant milestone in the professional journey. Whether retirement, a career change, or other motivations that prompt this decision, understanding the factors that can impact the exit value of a practice is crucial. This article explores five key elements that can dramatically influence the exit value of a dermatology or medical spa practice.

WALKING TOWARDS THE EXIT

In many situations, the decision to sell a practice is not entertained until the clinical provider or owner is considering retirement. It is important to understand that a lot of value within the business is centered around the doctor, provider, or owner. Ensuring that the production associated with that provider remains consistent is paramount for any prospective buyer. As such, one of the primary considerations influencing the exit value of a dermatology practice is the duration one plans to stay active within the business that is being sold. Thinking through a potential exit as many as five to seven years ahead of retirement will serve a provider incredibly well in the sales process and will pay off incrementally when they ultimately partner with a buyer. This, more than just about anything else, has a direct impact on the potential risk for a prospective buyer and thus, can impact the overall exit value tremendously. 

PERCEIVED VALUE

This may come as a shock, but many healthcare offices are somewhat lacking in the financial reporting arena. It is not uncommon for a provider to bring on a client and quickly realize that half of the financials for the valuation period may or may not be complete, accessible, or built properly. While buyers are certainly well positioned to help with this administrative and financial lift, it goes a long way with buyers if the financials are clean and reflect consistent performance year over year. In the evaluation process, the previous three years of financials will regularly be reviewed and having a firm grasp of the reasons for growth, or any dips in revenue over that three-year timeline, will help build a story around the financial performance of the business. Demonstrating a history of stable financial performance and implementing strategies to ensure ongoing success can significantly enhance the perceived value of a practice.

PATIENT RELATIONSHIPS 

The strength of patient relationships is a critical factor in determining the sustainability of a dermatology practice post-transition. Establishing membership programs and loyalty initiatives can enhance patient stickiness, fostering a sense of loyalty and trust. A practice with a solid patient retention strategy is more likely to attract buyers looking for a stable and established patient base; being able to provide reports centered around the number of repeat patients a provider has receiving ongoing treatment and the amount of practice revenue attached to these types of ongoing relationships is a valuable piece of information for prospective buyers to have in hand. 

STAYING COMPETITIVE  

One would be hard pressed to find a buyer who is interested in taking on a dated facility that has not had its technology updated in a decade. That does not mean one needs to go out and break the bank ahead of entering the sales process, but it does mean that there is a strong rationale for ensuring that the practice is updating its technology as needed, refreshing the interior design and ensuring the place looks modern and inviting to both patients and potential investors. Most buyers will not be completely hung up on having the most up-to-date lasers and treatment modalities; however, a visually appealing office with technology that has been addressed within the prior three to five years signals to potential buyers that they are acquiring a practice positioned for future growth. Consider regular updates to maintain a contemporary and competitive edge in the market.

MARKET DEMOGRAPHICS

Understanding the demographics of the practice location is essential. Changes in the local market, such as population growth, economic shifts, or shifts in healthcare demand can influence the overall value of a practice and viability of being an acquisition target. While there is less that can be done about natural demographic evolution over time, if a provider is truly looking at an exit from the business in five, seven, or 10 years, understanding how the local area is going to be impacted by future growth and development is helpful in determining the timeline. Being aware of these trends allows one to adapt their practice strategically, ensuring that it remains relevant and attractive to potential buyers.

Maximizing the exit value of a medical aesthetics practice requires careful consideration of numerous factors, including those listed above. By being proactive and making a plan, dermatology practice and medical spa owners can ensure a graceful and prosperous exit.  

The skin care industry is a competitive market whose diversity spans an array of companies and brands, ranging from large, multinational corporations to smaller independent brands and startups, and many brands standing strongly in between. Licensed skin care professionals know the importance of choosing the right brand because it can be the difference between staying in business or not. This article examines the pros and cons of working with different types of brands with the understanding that there is not a one-size-fits-all solution; it is more so about each individual finding what works for them and their spa’s unique needs.  

MAKING A MATCH 

When selecting a brand, it is important to make sure the line supports the professional’s clientele. Selecting a brand that has heavy emphasis on treating aging skin is fruitless for the professional whose main demographic are those seeking acne treatments. Beyond choosing what aligns with one’s ideal clientele demographic, the criteria for selection should range from accessibility, price point, customer service standards, efficacy, marketing resources, and account support. All these factors can play an integral role in overall success.  

As mentioned, there is not a collectively perfect skin care brand, nor is there near perfect brand for most! It is up to each skin care professional to decide what is right for them. Understanding some of the intricacies of the business behind all beauty brands can also offer a greater understanding of the options – ultimately, helping the professional choose a brand that fits their needs best.  

THE BEAUTY (& THE BEAST) OF MASS MARKET BRANDS  

If a client has not had a regular skin care provider, it is likely that when they first think of skin care they picture major corporate giants like Olay, Clearasil, Cetaphil, Neutrogena, and other drugstore brands. This is because they are exposed to these brands through mass-advertising in commercials, magazine advertisements, and displays at stores they often shop at.  

When it comes to the multinational brands and corporations, owned by conglomerates like L’Oréal, Estée Lauder, Johnson & Johnson, Proctor & Gamble, and Unilever, these mass-market behemoths have extensive research and development capabilities and vast distribution networks with significant marketing budgets which allow them to get in front of consumers easily and often.  

Professionals compete for these sales and can be quick to frustration when clients choose these products to fill their sink counters; however, these brands also bring positive aspects to consumers that skin care professionals cannot. From creating a mainstream perception that there is a need for skin care products to the consumer education happening because of these companies, their far and wide reach helps tell the story to consumers about why they should care about their skin. Teaching people why they should care about their skin is half the battle, and the other half is teaching them how, which is where skin care professionals come in. 

Lauren Snow is the director of brand management and communications for Circadia. She also leads the global organization’s communications, developing and implementing internal and external strategies to promote Circadia’s overall identity and mission to further position itself as the global leader in skin care innovation. As a skilled licensed aesthetician and spa marketing expert, Snow has landed coverage in consumer publications such as The Chicago Tribune, Good Housekeeping, and FitFabFun. Her contributions are also regularly featured in industry trade magazines such as ASCP’s Skin Deep, Les Nouvelles Esthetique, and DERMASCOPE Magazine. Snow also currently serves on the board at Be The Reason Charities, a nonprofit organization for marginalized women and children. 

The skin care products lining the shelves and the devices filling a treatment room say a lot about the type of skin care professional offering them. The brands they align themselves with communicates their values to clients and the integrity of the practice. Clients look to the professional for solutions to their skin health concerns. They want to know that the products and brands being recommended are worth the money and will yield the results they want to achieve.

Professionals need to ask themselves whether they carry brands that are well known in the industry and have a reputation as the most effective at what they treat. Are they brands that clients recognize and want to experience? And, perhaps the most important question, do these brands work with the professional to understand their needs and help them grow their business? Does the brand take the time to get to know the professionals who carry them, understand their current reality, and their desired goals? How one answers these questions can be pivotal to if and how quickly an aesthetics business expands. 

Choosing the right brand partners is one of the most important decisions a skin professional makes as they build their practice. The sheer number of options can be overwhelming when trying to determine how to set up a practice and what brands are the right fit to meet business goals. One helpful way to look at this is to think about brands as true business partners; the professional and brand are investing in each other for mutual success. The products are more than just products on the shelf. They are tools, and the right ones can help increase one’s bottom line in a variety of ways. 

Denise Ryan has more than 30 years’ sales, marketing, and product management experience in dental and medical device manufacturing. Ryan’s secret weapon is her unique ability to uncover what is truly special about a product or service and then passionately enroll others in that belief. She has been with BioPhotas since January 2012 as Celluma’s product manager, director of sales, VP of brand management, and currently serves as the chief clinical affairs officer. Ryan regularly writes and speaks internationally on the science and benefits of low-level light therapy.

Launching a personal or private-label skin care brand can be an exciting and rewarding venture to boost sales and increase clientele. With their expertise in skin care and beauty, professionals have a unique advantage when it comes to understanding the needs of clients and creating effective products. That deep understanding of skin types, conditions, and various skin care treatments is invaluable when formulating products that address specific concerns and deliver results. 

Skin care providers can also create custom products tailored to the specific needs of their clients. This level of personalization can set the brand apart from mass-market products and address individual skin concerns more effectively. Alternatively, if one has a specific niche tool or technique they feel strongly about sharing, this can also be an additional sales boost. In other words, it may not even need to be a skin care line. Numerous factors can come into play in the decision-making process for a successful launch. Assessing readiness, budget, defining the brand concept and mission, market research, and compliance issues will all need to be addressed.

ASSESSING READINESS 

While the dream of creating a new brand can be strong, identifying the motivation behind the desire is essential in laying a strong foundation to steer the brand’s direction and sustain long-term commitment to the process. What is the long-term goal for the brand? How much time and resources can be dedicated to its research, development, and marketing? How scalable is the brand?

In 2024, the skin care market is projected to generate a revenue of $186.6 billion worldwide. Gauging experience and expertise in the industry is key to standing out in an already crowded market. A passion for skin care and the ability to see gaps in the market that can be filled is a good start. If one has expertise in a particular area, such as ingredient knowledge, the drive to share that with clients or a broader audience can be helpful. Exploring deeper motivations also helps guide strategic decisions and creates a sense of purpose. All these factors play into the future success of the product.

Launching a new aesthetics product or brand requires additional commitments beyond the daily client practice and entrepreneurship skills. Be prepared to dive deep into product development, ingredient research, product manufacturing, packaging, design, fulfillment, distribution, sales and marketing, quality assurance, business licensing, and FDA regulations.

Once the product development and roll out has been completed, challenges may arise in terms of financial constraints, regulatory complexities, intense competition, and the ever-evolving nature of the beauty industry. Staying abreast of market trends, continuous learning, and adapting strategies to overcome obstacles are vital. A willingness to re-work products and business strategies may also be required. Understanding the challenges ahead can help keep goals and budgets in check. It is best to start small, go slow, and evaluate everything along the way. 

References

1. “Skin Care - Worldwide: Statista Market Forecast.” Statista. Accessed March 14, 2024. http://www.statista.com/outlook/cmo/beauty-personal-care/skin-care/worldwide. 
2. Taylor, Nancy E., and Eleanor (Miki) A. Kolton. “New Cosmetic Regulatory Requirements: What Cosmetic Manufacturers Need to Know: Insights: Greenberg Traurig LLP.” Insights | Greenberg Traurig LLP, December 30, 2022. http://www.gtlaw.com/en/insights/2022/12/new-cosmetic-regulatory-requirements-what-cosmetic-manufacturers-need-to-know. 

Rachelle Dupree has over 20 years of experience in marketing, media, communications, and design. She studied with a Denver-based herbalist and naturopath for four years, combining her marketing knowledge with her love of natural remedies and skin care. She currently contracts as a marketing and communications director for Vivoderm Natural Skincare and various design clients. 

Custom tools, custom T-shirts, custom skin care – custom everything! Custom branding is trending, and this trend is here to stay. Both private labeling and custom blended skin care are all about creating a unique product that is tailored to the individual skin care professional, their clients, and their wants and needs. The professional skin care industry is all about creating a curated experience for clients, and what is more curated than private labeling skin care products and tools? Clients are searching for personalized products that offer a boutique look and feel, which the private-label industry can provide.

So, what is private labeling exactly? It is a branding agreement where a third-party company manufactures products for another company to sell under their own branding. For example, a well-known licensed aesthetician on Instagram may have maximized their brand by private labeling to include a product line that consists of everything from gua sha tools to towels. The business affair may have begun with a cold roller (a trusted private-label favorite) but has blossomed into a full array of skin care tools, customizing anything and everything. If another interested professional were to take this blueprint to begin their own private-labeling endeavor of cold rollers, they would find a suitable manufacturer, tell them exactly what they wanted it to look like, and the manufacturer would create a custom branded cold roller and have it delivered to their doorstep. Now, that is a huge oversimplification, so let’s get into the details.

Kasey Boone is the creator of Kasey Boone Skincare, the first-of-its-kind skin care tool brand for aestheticians – the one-stop shop for elevated, multi-purpose aesthetician tools and The Original Perfect Facial Towel. Offering versatile tools for the everyday aesthetician as well as educational social content, free blogs and a weekly podcast, Skin and the City, Boone has thought of it all. She is a pioneer in the aesthetics industry and is one of the first to use social media to grow and evolve her business. She alsohelped make cold rollers, a must-have skin care tool and created the first deluxe facial towel made specifically for an aesthetician's treatment room. Boone’s mission is to help aestheticians in all aspects of this ever growing and evolving industry.