SERENE CBD of Serene Holdings LLC (the “Company” or “SERENE”), a premium line of CBD wellness and beauty products based in Highland Park, Illinois, has announced today that it has formed a strategic retail and marketing partnership with Creeds Collective to bring the SERENE CBD line into the highly curated CBD Beauty Corner within The Salon Project by Joel Warren on the 7th floor of Saks Fifth Avenue’s flagship store in Manhattan. SERENE CBD, officially launched in January 2019, manufactures and sells a luxe line of proprietary formulated plant-based, organic CBD products infused with botanical oils and adaptogens. The line consists of ten unique formulations that cross over from wellness to topicals to beauty, creating a total body wellness system designed to naturally combat stress, support immune function, detox, control anxiety and reduce pain and inflammation. SERENE’s mission is to help you find your “serene space” by bringing you back to your physical and mental “middle,” wherever that may be. SERENE, recently featured in Forbes.com this past July, was a showcase brand at the Luxury Meets Cannabis Conference in New York on 10/22, a semi-private event attended by Cannabis and CBD industry leads, media, retailers and investors. Other showcase brands included Saint Jane, Bloom Farms, Kiskanu, Fog & Tree, Black Dahlia and more. At the LMCC showcase SERENE unveiled four new products including their forthcoming (Jan 2020) Rosé Champagne Gumdrops, Release Me Body Serum and advanced cannabinoid products SERENE Dream CBN sleep tincture and Inflame-Away CBG inflammation control tincture. Coming off the LMCC show, SERENE felt the timing was right to begin their push into third party retailers, kicking off a partnership with the CBD Beauty Corner at The Salon Project by Joel Warren. Starting the week of Black Friday, SERENE will place their Rose Face Serum, Release Me Body Serum, Dead Sea Bath Salts and the Inflame-Away CBG tincture in the store. “Our business to date has mostly been focused on direct to consumer internet sales channel but with the release of these new flagship products we felt the timing was right to make our push into retail,” stated SERENE founder Erica Valker. “We’d been in conversations with the Evie Phillips and the Creeds Collective team over the past six months about joining their collection at the CBD Beauty Corner - we absolutely love the concept they have created and the great brands they have meticulously curated for the experience. It's the perfect fit for the SERENE brand and we feel that we can nicely complement and differentiate their assortment with our CBD Face and Body Serums, Dead Sea Bath Salts and our CBD + CBG anti-inflammation tincture.”

“The CBD Beauty Corner is a labor of love and a conscious movement of advocacy in beauty and wellness by our team. We excel at elevating traditional retail and salon experiences, so with Joel and The Salon Project’s innovation in the luxury salon space it was an obvious partnership. We pride ourselves on curating leading brands in the industry as well as discovering and launching the unique and emerging, SERENE is a great addition to our merchandise mix. Its imperative that we provide superior products and simplified education about the massive benefits of hemp and cannabis. People are still very confused, CBD doesn’t get you high it gets you healthy, inside and out. We are excited to continue building our story out with SERENE and team.” Founder of Creeds Collective and the CBD Beauty Corner, Evie Phillips. The company’s founder, Erica Valker, had started a cannabis venture in 2011 in California where she then suddenly became very ill with late stage chronic Lyme disease that went undetected for years. Erica would struggle with the disease for several years, including daily battles with severe pain, seizures and complete disability before finding success with medical cannabis & CBD treatments, which she now credits for helping to save her life.

To give back, SERENE CBD has partnered with The LymeLight Foundation ofBurlingame California, a non-profit that awards medical grants to families with eligible children and young adults who have been diagnosed with Lyme disease but struggle to afford proper treatment. SERENE donates $3 from every online purchase of their Oral Tincture product to the LymeLight Foundation.

About the CBD Beauty Corner

Launched in May of 2019 the CBD Beauty Corner features multiple emerging and established brands that possess a collective aesthetic and highlight the benefits of a beauty and wellness regimen seeded in canna and hemp love and education. Our goal is to share the natural and holistic wellness and beauty benefits of cannabinoids, specifically CBD. Our in corner experience is catered to our clients needs, making sure that our CBD Savants address all consumers questions of curiosity and find the perfect products to relieve skin, pain issues, anxiety, insomnia and the list goes on. We curated and carry the best in CBD beauty and wellness from skincare, to topicals, tinctures, and edibles. The CBD Beauty Corner is Located within The Salon Project by Joel Warren on the 7th floor of Saks Fifth Avenue in NYC.

About Creeds Collective

Creeds Collective is a women founded creative social media and influencer tech agency based out of New York with offices in LA, Hawaii and Italy. Creeds help brands, agencies, and influencers optimize their identities. By dissecting the psychology of buying behavior and eclectic nuances of culture to drive brand awareness and sales through strategic social media, influencer marketing, content creation and experiential marketing.

About SERENE CBD:

SERENE CBD (Serene Holdings, LLC) is based in Highland Park IL and was founded in 2018 by Erica Valker. Their mission is to create the highest quality CBD wellness and beauty products that improve lives by helping people achieve total body wellness. SERENE blends therapy with clean beauty with premium CBD products and ingredients that are 100% plant-based, all organic and have zero allergens. Formulations center on blending advanced cannabinoids CBD, CBG and CBN with custom terpenes and essential oils that have been used for thousands of years for physical, mental and emotional healing, delivering true plant-based therapy. SERENE products include a CBD Oral Tincture, SERENE Dream CBN sleep tincture, Inflame-Away CBG tincture, CBD + Rose Face Serum, Arnica Relief Cream, Ultra Healing Lip Balm, Dead Sea Bath Salts and Pet CBD + Salmon Oil. SERENE sources their Cannabinoid extracts only from organic California and Oregon hemp farmers and lab tests to ensure products are free of pesticides, mold, bacteria or man made chemicals. SERENE products will be featured in the gifting suite at the 2020 Golden Globe Awards and will be included in the Gift Bags for all nominees.

For further information contact:

Serene Holdings, LLC

Erica Valker - Owner

This email address is being protected from spambots. You need JavaScript enabled to view it.

1-833-4SERENE

www.SereneCannabis.com



We made DERMASCOPE Magazine’s the A-List! Thank you for believing in our company’s mission and helping us thrive. Staffed by estheticians, FOR estheticians. You can see the full article on Dasha Saian on page 92 of the September issue of DERMASCOPE . Here is an excerpt:
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In 2007, Dasha Saian, L.E., CEO and co-founder of Saian Natural Clinical Skincare, and her mother Margarita started a skin care brand out of their kitchen with only $3,000. At that time, Dasha was finishing college, working at a spa as a receptionist, and going to beauty school for her aesthetics license. The first couple of years were tough – they were operating out of their two-bedroom apartment, which meant living with boxes everywhere. Their social life was virtually non-existent and it was impossible to have company over because the number of boxes was overwhelming. They used to sit and fill bottles with serums and creams all evening and stick labels on them, so that they could drive to San Diego at 5:00 A.M. to teach a class at a beauty school at 8:00 A.M. and hopefully sell something.
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Fast forward to 2013, their business was thriving – new products, automation, staff, and an office. One April day, Margarita lost consciousness and was rushed to the hospital. A day later, she was diagnosed with grade four glioblastoma – a malignant tumor the size of a baseball in her brain. The business was put on the backburner for two and a half years, as Dasha stayed home to take care of her mother and 86-year-old grandmother. In the process of learning about her mother’s illness, Dasha became an expert on oncology care.
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After her mother passed, Dasha found herself absolutely engulfed in work – it was her happy place. Surprisingly, as she relaxed about making more money and focused on providing a better value for the customers, everything fell into place and Saian Natural Clinical Skincare started picking up. Her mother’s legacy of integrity and commitment to clients was what kept the company culture and values alive after she passed. Anyone who has ever taken a class with Margarita would tell you she had a way of making one feel special, but most importantly, she shared all of her knowledge
1-800-291-1130  https://www.dermascope.com/a-list/10991-dasha-saian-l-e-ceo-and-co-founder-of-saian-natural-clinical-skincare

Powerful Study + Video Challenge Everyone to Redefine Beauty

 

Lycored, industry leaders at the forefront of the ingestible skincare market, recently launched a video to support their latest body of skin health research.

 

As an extension of their #rethinkbeautiful campaign, the video seeks to change how people define and see beauty in themselves, drawing on their own experiences instead of glossy images. The video goes beyond “skin deep” and invites you to join them in changing the conversation, breaking beauty out of its proverbial box. 

The moving narrative in the "Let Us Illuminate You" video supports the findings of their 149-person study, which uncovered how the LycodermTM tomato nutrient complex nourishes our bodies and skin with carotenoids. Within the personal and intimate video, subjects’ reactions are captured as they view before and after photos of themselves for the first time following the study.

 

 

 

Media

Skin care professionals have been the unsung heroes in the beauty industry for years. They work tirelessly to help others achieve the complexion of their dreams. That’s why COSMEDIX established National Aesthetician Month and National Aesthetician Day, October 15th, to praise skincare professionals who expertly transform and protect the body’s largest organ—the skin. Performing treatments anywhere from chemical peels, blemish extractions, at-home regimens and facials, aestheticians help guide their clients to a place of self-confidence that is more than just skin-deep. In an effort to celebrate these individuals, COSMEDIX hosted an online contest and sweepstakes where clients, friends and family were invited to nominate their favorite aestheticians. The winning aestheticians were awarded a luxe customized crystal award, while winning nominators received $300 worth of COSMEDIX products. COSMEDIX announced the following aesthetician winners on their Instagram account @cosmedix_ earlier today.

 

  • Charri Doyle | Aesthetically Speaking
  • Jessica Ingles | Bare Beauty Studio
  • Kathy Varvarigos | Clear Skin Clinic
  • Chelsea Ryan | Salon Bella Vi
  • Janna Bowman | Skin Gypsy

COSMEDIX Account Executives each nominated their choice for COSMEDIX Aesthetician of the year. These aestheticians also received a luxe customized crystal award and certificate to congratulate them for all their hard work and dedication to their clients.

 

  • Erin Stevenson, Massage Heights Leon Springs, San Antonio, TX
  • Jenny Ferrera, Jenny Wax Skincare, Santa Monica, CA
  • Melanie Howerton, Chateau Elan Spa, Braselton, GA
  • Alicia Deese, The Laser Institute of Pinehurst, Pinehurst, NC
  • Stephanie Sowa, Salon Sowa, Sacramento, CA
  • Danna Omari, Noy Spa, New York, NY
  • Jody Harm, The Skin Clinique, Santa Rosa, CA
  • Lydia Kwan, Aesthetic Aurora of Natural Medicine, Gilbert, AZ
  • Carrie Benedict Dean, All About You Salon and Spa, Northfield Center, Ohio
  • Jane Ortiz, Milk and Honey Spa, Bee Cave, TX
  • Carol Cruz, The Lash and Wax Boutique, Seattle, WA
  • Traci Miller, One Ocean Resort & Spa, Atlantic Beach, FL
  • Jennifer Martinez Yelderman, Milk and Honey Houston/River Oaks, Houston, TX
  • Jasminka Smajic, Just In Style, St. Louis, MO
  • Amanda LaFrance, Remedy Body and Beauty, St Cloud, MN

 

“National Aesthetician Month is one of the most exciting times of the year for us,” says Ryan Christopher, Global Director of Education at COSMEDIX. “We get to reward our amazing aestheticians for all of the hard work and dedication to their clients. This contest really allowed us to showcase that beautiful relationship and gave aestheticians the chance to receive the recognition they deserve. Whether it’s a teenager looking to get rid of pesky blemishes or an adult looking to reverse visible signs of aging, skin care professionals truly restore confidence through their diligent work—this contest was designed to spotlight just that.”

 

In honor of National Aesthetician Month, COSMEDIX recently launched Serenity and Recovery, two new CBD products part of their Body by COSMEDIX line. Serenity CBD Targeted Relief Rollerball is packed with skin-nourishing oils and Cannabis Sativa (Hemp) Oil, rich in CBD to help sooth dry skin and improve skin comfort. Recovery Face & Body CBD Lotion is formulated with skin-nourishing aloe and a blend of 11 amino acids for maximum skin relief, also infused with Cannabis Sativa (Hemp) Oil to further aid in soothing dry, uncomfortable skin.

 

“To kick off our National Aesthetician Month celebration, we’re excited to release our CBD line that both skin care professionals and our consumers can use in their everyday routine,” says Christine Jackson, Global Director of COSMEDIX. “The creation of Serenity and Recovery supports our constant focus on both physical and mental wellness.”

 

With an expansive product mix and supercharged spa offerings, COSMEDIX offers clean, clinical and luxurious skin care products to the conscious consumer looking for a healthy approach to skin care. The full-spectrum product line consists of facials, treatments, metabolic peels and at-home regimens that promote rapid change in the skin without prolonged healing or extensive downtime. For more information on COSMEDIX and the recent CBD launch, visit http://www.cosmedix.com.

COSMEDIX, a trailblazer in clean, clinical and luxurious skin care, today announces the release of their new CBD product offerings—Serenity Targeted Relief Rollerball and Recovery Face & Body CBD Lotion—part of their Body by COSMEDIX line. Serenity Targeted Relief Rollerball is infused with skin-loving ingredients like cannabis sativa oil (CBD) and vitamin E to help soothe dry skin and alleviate discomfort on the body. Recovery Face & Body CBD Lotion, formulated with skin-nourishing ingredients like CBD, five hydrating peptides and 11 amino acids, intensely hydrates as it reduces the look of redness and soothes the skin for a glowing, calm-looking complexion. In honor of National Aesthetician Month and National Aesthetician Day, October 15th, COSMEDIX is excited to release this duo to bolster spa offerings while continuing to bring their customers the latest and greatest in skin care technology. After a successful launch with the spas, CBD is now available to consumers online at cosmedix.com.

 

“We like to preview the majority of our new launches in the spa for our aestheticians to get the first look,” says Christine Jackson, Global Director of COSMEDIX. “Our CBD launch was a huge hit in our spas, and it gave them the opportunity to have a unique new offering. We’re excited to now extend these products to our consumers online.”

 

Curated by an elite team of chemists, the CBD products in COSMEDIX’s Body line feature organic, full-spectrum cannabis sativa oil cultivated in U.S. farms for the ultimate potency and purity.

 

“We formulated this CBD duo to coincide with our focus on overall health and wellness,” said Kristy DuMouchel, Director of Product Development at COSMEDIX. “The formulas of Serenity and Recovery contain ingredients that promote a sense of relaxation and work to deeply hydrate and nourish the skin—perfect as we head into the winter months.”

 

In support of the brand’s ceaseless focus on overall health and wellness, COSMEDIX has partnered Mental Health America—a community that provides information and support to those whose lives have been impacted by metal illness—for the launch of Serenity and Recovery. A portion of Serenity and Recovery sales during the month of October will go towards Mental Health America’s mission.

 

Serenity and Recovery are now available for purchase online at cosmedix.com.

Bellus Academy owner Lynelle Lynch has been elected to the 2019-2020 International Spa Association (ISPA) board of directors. Lynch’s election to the board was announced during the 2019 ISPA Conference & Expo, September 10 to 13 at the Venetian Resort in Las Vegas, Nevada.

 

Lynch brings to her role a fierce commitment to professional beauty and wellness education and a vision for uniting the industry to increase the number of qualified spa professionals. As owner of Bellus Academy, she leads one of the nation’s most innovative and influential aesthetic programs. Bellus Academy is the first school in North America to offer the prestigious CIDESO Skincare Certificate and the first school to offer the Wellness for Cancer training program.

 

Lynch also serves as president of Beauty Changes Lives, a non-profit uniting the industry to equip and empower the next generation of beauty and wellness professionals. In partnership with leading beauty brands, Beauty Changes Lives recently launched the hyper-targeted Make Your Mark campaign, raising awareness of the pathways and possibilities available to licensed professionals beauty and wellness professionals.

 

Lynch is a frequent panelist and speaker at global beauty and wellness events. She recently served on a panel at the CosmoProf Worldwide in Bologna, Italy, exploring the factors driving beauty and wellness education.

 

“Advancements in technology, the surge in men’s grooming, and a renewed focus on the synergy that exists between health and wellness make now a very exciting time to be part of the professional spa industry,” says Lynch. “I am honored to join the ISPA board as we share a commitment to move the professional spa sector forward with initiatives that advance and celebrate excellence across the spa profession.”

Bioelements is excited to announce their new national sales director, Kelly Melvin.

 

Melvin brings more than two decades of experience in the consumer goods industry to her new role at Bioelements. She got her start working as an account representative for companies including Warner Lambert (now Pfizer) and Kraft but chose to make a career shift in pursuit of her enthusiasm for beauty and wellness. Melvin then entered and excelled in the professional beauty space, with roles in business development at L’Oréal Professional for nearly seven years and, most recently, directing sales at Alterna Haircare for the last five years. In this new role, Melvin will be responsible for defining the direct and distributor sales infrastructure for Bioelements and will work across departments to increase Bioelements’ sales pipeline.

 

Melvin’s background highlights her exceptional leadership in the field of consumer sales and her ability to strengthen existing relationships, as well as strategically identify new partnerships. Skin care is her ultimate passion, and she emphasizes that she will not sell a product she does not believe in.

 

“It’s important for me to know that the brand I am representing has integrity and that the products perform as promised. I’ve been a huge fan of the brand for years, so when the opportunity presented itself to work with Bioelements, I jumped on it,” shares Melvin. “I’m excited to combine my love for the professional beauty industry and to represent a brand as innovative and well-respected as Bioelements.”

Bioelements is excited to announce their new e-commerce and web content manager, Jenny Almandarz.

 

Almandarz comes to the Bioelements team with extensive experience in digital marketing across channels. Her expertise is in data analysis and using that data to develop digital marketing strategy. She also has hands-on experience managing e-commerce stores, building e-mail marketing programs, and crafting paid ads, in addition to her success with search engine optimization and web content development. Her experience in the luxury brand space has allowed her to excel at implementing programs that resonate with customers across both B2B and B2C channels.

 

A Chicago native, Almandarz has a master’s degree in psychology and uses that background to influence and connect with a variety of audiences. She is passionate about sharing her knowledge with her colleagues and contributing to a positive workplace culture.

 

“Bioelements is an impressive brand, and I’m excited to have the opportunity to share my talents with this team,” says Almandarz. “The culture at Bioelements is truly collaborative, and I already feel like I’m making a positive difference. I look forward to helping Bioelements continue to grow and thrive, while also growing professionally.”

Burt’s Bees, a pioneer in natural skin care, announced research supporting the role of efficacy-first natural regimens to defend, restore, and improve skin health. The studies will be presented at the second annual Integrative Dermatology Symposium (IDS) in San Diego, California, October 3 to 5, 2019.

 

These latest research findings from Burt’s Bees highlight:

  • antiaging properties of bakuchiol, a natural alternative to retinol and the active ingredient in the brand’s new antiaging line
  • the important role nature-based skin care products play in protecting skin and decreasing sensitivity and reinforcing nature’s innate ability to protect against skin-damaging elements in the environment
  • a first-of-its-kind in vivo study examining lip barrier function and clinical data highlighting benefits of a new nature-based lip treatment, underscoring the brand’s heritage in lip care

 

“At Burt’s Bees, we are committed to harnessing the proven power of nature-based ingredients,” said Hemali Gunt, Ph.D., head of clinical and scientific affairs at Burt’s Bees. “Notably, research announced provides valuable insight into the effectiveness of natural retinol alternative, bakuchiol, which has been shown to be comparable to retinol in its ability to improve signs of photoaging. The powerful antiaging properties of this ingredient provide patients with a natural option to nurture strong and healthy-looking skin, without the frequent irritation that some patients experience with retinol products.”

 

The effectiveness of bakuchiol, a natural alternative to retinol, was evaluated in vitro on production of procollagen I in an aged fibroblast model. In addition, protection against UVB- induced aging was studied on collagen and elastin. Overall, results demonstrated antiaging properties of bakuchiol and support its use in topical treatments as a natural alternative to retinol in preventing or slowing skin aging.

 

These in vitro studies found that cells treated with test material exhibited higher procollagen type I production than untreated cells. Additionally, significant collagen type I and elastin increases were observed in post UVB treated tissues similar to retinoic acid.

 

Clinical results from nature-based skin care regimens demonstrate the protective properties of the products to reduce the negative impact of environment on skin, including redness and sun damage, while strengthening the skin’s barrier and providing hydration for overall healthier skin.

 

In a four-week clinical study, female subjects with sensitive skin were given a twice-daily skin care regimen; the test group was given a nature-based regimen and the control group continued a current synthetic regimen. Results demonstrated that the nature-based skin care regimen significantly reduced skin reactivity to lactic acid, decreased sensorial symptoms of skin sensitivity, improved the skin barrier through decreased transepidermal water loss, and significantly decreased carbonyl proteins, an indicator of oxidative damage.

 

A second eight-week clinical study measured the ability of nature-based facial oil to decrease oxidative stress. Results indicated the oil protected against ultraviolet-induced inflammation and decreased sunburn cell counts on the treated site.

 

“Patients today know that both natural and man-made environmental factors can threaten their skin, but many don’t realize that nature can be equally powerful to protect and nurture the skin,” said Vivian Shi, MD, University of Arizona College of Medicine and study investigator. “Backed by proven science, nature-based skin care regimens have the ability to reinforce the skin’s epidermal barrier, improve skin hydration and elasticity, and protect against oxidative stress.”

 

Unlike other skin, there has been little research on the biophysical properties and molecular composition of the lips, despite lips serving as a key visible marker of aging.

 

In a first-of-its-kind in vivo study, the structure of healthy female lips was examined to better understand water content and other barrier-relevant components. Water content was lowest on the surface but gradually increased when reaching the stratum granulosum border, continuing to increase at great depths.

 

A second two-week clinical study assessed the effects of a nature-based lip treatment at day three, week one, and week two. Results showed that all clinical-grading parameters studied (roughness and texture, fine and dry lines, fullness and plumpness, contour and definition, and overall lip condition) were significantly improved.

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