By Lyn Ross | April 29, 2020
... post pictures, as “before and after” pictures will sell a promotion. Make a list of every feature, benefit, and fact about the spa’s services, then collect and use testimonials that specifically address each claim. Focus on the tangible outcomes that ...
By AIA | April 30, 2020
This webinar will help skin care professionals understand the causes and solutions for different types of hyperpigmentation and how to correct and prevent damaged, discolored skin cells in all skin types. Presented by Lyn Ross, L.M.E., founder of Institut’ ...