There are thousands, if not millions of complexion shades throughout the world. With so many skin tones to accommodate, how to cosmetic brands develop their range of foundation color choices? Better yet, how do you choose the right foundation shade for yourself or the client? Foundation formulas are fully customizable and can be altered using simple techniques to match anyone’s skin tone perfectly. Knowing what to look for and how to swatch foundations will make or break a makeup application and help you to choose (or create) the exact color you need.
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Amanda Azar Walsh is a professional makeup artist, medical aesthetician, and body wrapper based in South Florida. She is the founder and executive artist of Azar Beauty, lead artist for NewsmaxTV, Pelican Grand’s Pure Spa, and Studio 1 Talent Specialists. Walsh has a degree in business management from Florida Atlantic University, diplomas in fashion makeup from Cosmix School of Makeup Artistry, and Paramedical Aesthetics from Southeastern College. She is a dual-licensed aesthetician, and holds over 40 certifications. She is a member of the National Association of Professional Businesswomen, National Aesthetic Spa Network, Look Good Feel Better, and a RAW Artist alumni.