By Cindy Jones, Ph.D. | February 20, 2017
Distilled plant waters or essential waters are becoming popular in spas. These distilled plant waters can be confusing and go by many names, including hydrolats, floral waters, herbal waters, toilet waters, aqua vitae, and distillates. In the United States, ...
By Beth Cochran, co-founder and CEO of Wired PR | February 21, 2017
The right public relations strategy can help spas gain visibility and credibility, attract more clients, and build deeper relationships with those clients, as well as the media, influencers, and community. However, is the spa ready for public relations? Public ...