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Sanitary and Sultry: Creating Makeup Looks withou
By Lora Condon, L.E., The Beauty Buster | April 27, 2018
While aestheticians are traditionally up on sanitation standards in the treatment room, many may not pay attention to keeping their makeup kits bacteria- and virus-free. A sanitary kit and application is paramount to coming across as a respected, professional ...
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The Youngest Client
By Amanda Miller | April 1, 2016
I have a stepson who just turned 14, is a freshman, and enrolled in a new school. Last year I counseled him to begin washing his face, pay more attention to his hair, and quit wadding up his clean clothes in his backpack. But, like many typical teenage ...
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Candy-Inspired Makeup Trends
By Pamela Taylor, professional makeup artist | April 21, 2016
This season’s colorful palette is reminiscent of a vintage candy shop, with shades ranging from pixie-stick blue to crystal pink. When applying seasonal trends, such as this season’s brighter hues, it is important to keep the client in mind. In the ...
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SEO Approaches for the Spa
By Kathryn Leverette, L.E. | April 21, 2016
Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility and traffic from the unpaid, organic, and natural listings on search ...
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First Impressions: Setting the Tone for Exceptiona
By Catherine Kooiman L.E. | April 25, 2016
From the moment a prospective client comes across a spa’s website or calls an establishment, a first impression is made. While something initially attracted them to the spa, how long their attention is kept is at stake. Ultimately, the call to action ...
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Spa Customer Service: Why It Is More Important To
By Douglas Preston, L.E. | April 25, 2016
Although customer service is a common term, what does it mean to those for whom it is intended? Despite the numerous definitions of what customer service is, it is not a claim inside a salon or spa brochure, a business philosophy, meeting the customer’s ...
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Staying Driven and Passionate
By Melissa Lawrence | April 20, 2016
Each year, the Aesthetics International Association (AIA) offers several continuing education opportunities, such as the CEU exam within each issue of DERMASCOPE Magazine. AIA also offers live events that are coordinated in conjunction with the tradeshows ...
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Taking a Closer Look at the Aesthetic Concerns of
By Ahmed Abdullah, M.D., F.A.C.S., F.I.C.S. | April 25, 2016
It is said that the eyes provide a window to the soul, but for those who suffer from aesthetic conditions in this area, the view their eyes offer may be a bit misleading. Clients often complain that puffy lower eyelids, dark undereye circles, and excessive ...
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Rebecca Gadberry at the 2015 International Congres
By Jeremy Lawrence | April 6, 2016
“To be successful aesthetician, you have to know who you are and why you got into the industry. If you got into it to earn living, slap stuff on people, move it around, let them go, and not worry about following up or helping them with their skin, you ...
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Tools of the Trade: Teen
By Jeremy Lawrence | April 1, 2016
Trendsetters give insight on the tools they recommend for teens. BioPhotas, Inc. Clinical EducatorBrenda B. Smith “Celluma LED blue light therapy has been very effective in treating acne in my teenage clients. I see results after the first application, ...
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