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By Laura Cooksey, L.E. | November 26, 2019
Many clients suffer from acne from the time they are teenagers – some into their mid-thirties and beyond. Aestheticians have the unique position to treat acne and spare many people from the emotional and physical pain that acne can inflict. Often, ...
By Lydia Sarfati | September 25, 2019
Hosting an open house or spa event is an excellent way to grow a spa business, especially at this time of year. An open house can be a great way of drumming up business, even for established spas. And, while the holidays are a reason to host a party, ...
By Alissa de Jongh, ND | September 25, 2019
Spa professionals have a duty to provide atmospheric transportation to those clients who walk through the spa doors looking for respite into another world – one that is welcoming, calming, and rejuvenating. These people enter entrusting the spa professionals ...
By Alexandra J Zani | October 23, 2019
There are several factors to consider when applying topical products to the skin. It is also important to take into consideration the focus of a product and its relationship to the skin – in essence, what are the concerns? How quickly it may or may not ...
By Denise Gaston | October 23, 2019
Most aestheticians do not consider themselves “salespeople” – people who are pushy and aggressive to get clients to buy. The fact is, no one wants to be sold, so what’s an aesthetician to do? The answer is simple: don’t sell – educate and recommend instead. ...
By Anne Todd | October 22, 2019
To meet ever increasing revenue demands, garner more control over products used at the spa, and stand out from competition with unique offerings that cannot be replicated elsewhere, many spa owners turn to private label. While this decision can bring ...
By Ahmed Abdullah, MD, FACS, FICS, founder of Lexli Skin Care | October 22, 2019
Lanolin is a skin care ingredient that has ridden a wave of high and low popularity throughout its long history. First discovered by ancient Greeks to treat the skin, it has been used ever since in products like moisturizers, hand creams, and more. A ...
By Richard Merrill | November 26, 2019
Skin care professionals not currently using Instagram for Business are missing out on a massive marketing movement that could potentially change the trajectory of their entire spa practice. Instagram has been reported to have a 93% growth of added followers ...
By Brittany Facio | March 17, 2020
We have revered cleanliness as the highest form of self-respect since ancient times. Keeping your treatment room and trolley clean are among the best and easiest ways to show respect for clients and yourself. Familiarizing the basics is necessary for ...
By Amanda Azar Walsh | November 18, 2019
A trend is a general direction in which something is developing or changing. Makeup artistry is innovative and transformational. As you walk through each decade in the 20th Century, you can pinpoint an iconic style that describes that era. Think of the ...

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