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The Multiple Benefits of Masks
By Alice Pichery | July 25, 2014
For centuries, muds, clays, milks, seaweed, and herbs have been used by Roman, Egyptian, and Asian civilizations as masks to maintain the beauty of the skin, treat its specific concerns, and protect it. The development of modern cosmetics incorporating ...
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Prepping for a Business Makeover: Four Tips for Ac
By James Mendelsohn, chief marketing officer at CAN Capital, Inc. | July 7, 2014
The intricacies of spa operations are ever-changing and growing, driven by trends such as the increasing inclusion of spas in the hospitality and medical arenas. According to the International Spa Association’s 2013 U.S. Spa Industry Study, total spa ...
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Holistically Caring for Teenage Skin
By Rachael Pontillo | June 30, 2014
The world is a teenager’s oyster. The teenage years are jam-packed with fun, friendship, sports, freedom, change, growth, and promise. Well, unless said teenager has skin conditions like acne, eczema or psoriasis that are causes emotional pain or embarrassment.Skin ...
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Simple Steps to a Booming Business
By David S. Goldstein | May 28, 2014
Aestheticians are well trained in ways to help their clients achieve healthy, beautiful skin. Having gone through aesthetic-specific schooling to become well versed in their discipline of choice, aestheticians have the knowledge to help their clients ...
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Homme Improvement
By Enrique Ramirez, L.E., L.M.T. | May 29, 2014
Move over baby boomers! There is a new BOOM in town and it has nothing to do with combat boots or camouflage visages, and it is more virile than John Wayne desert galloping in the Old West! I am talking about today’s modern man who has made a handsome ...
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Exploring the Client-Publicist Relationship
By Debra Locker | July 27, 2015
Think about your most important relationships. What do they have in common? Traits such as clear communication, trust, and honesty likely come to mind. If you are thinking of hiring a public relations professional for your brand, it is critical that those ...
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Oncology Aesthetics Benefits
By Morag Currin, president of Oncology Training International Inc. and creator of Oncology Esthetics Foundation Training | September 1, 2015
Due to an increase of cancer statistics in the world today and with many more survivors seeking out spas for relaxation and help with their appearance, most survivors concentrate on having a good quality of life. Advanced education in oncology aesthetics ...
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What tips help you stay on track with your annual
By Jeremy Lawrence | March 8, 2014
Click on image to enlarge! I budget for my aesthetics extras by cutting out other "extras.” I no longer get pedicures. I save money by doing them myself. That frees up about 30 dollars a month! 30 dollars a month times 12 months? That's 360 dollars ...
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Fact or Fiction: Shaving makes hair grow back thi
By Lina Kennedy | March 21, 2016
Young girls are often told by their mothers, grandmothers, and sometimes even a skin care professional that shaving will cause their hair to grow back thicker and darker. Is there any truth behind this belief or is it just an old wives tale? If this statement ...
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‘Tis the Season to Utilize Top Management Strate
By Mara Shorr | October 17, 2016
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Every year it seems as if the holiday season has arrived out of nowhere. One minute, the start of summer vacation is being celebrated and then, suddenly, jack-o-lanterns are ...
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Cutting-Edge Ingredients and Technologies for the
By Courtney La Marine, L.E. | September 19, 2016
The first thing that pops into most clients' minds when they think of skin care is their face. While, of course, everyone wants healthy, radiant, youthful skin, many people forget that the skin is the largest organ and that every inch of it would benefit ...
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Rosacea Exposed: What They Don’t Teach You
By Ben Johnson, M.D., founder and formulator of Osmosis Pür Medical Skincare | September 28, 2016
According to the textbooks, rosacea is still not fully understood. There are classifications of the condition, but they do not serve any real purpose in the diagnosis or treatment of rosacea. The Demodex mite and related bacteria have been the most commonly ...
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Business Development Tips and Tools for the Spa Ow
By Brenda Linday | September 19, 2016
Every new business owner aspires for consistent progress on their road to success. The smart spa owner will recognize when the timing is right to seize the opportunity to increase market share and formulate a strategic plan to capture it. Strategic planning ...
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Increase Income with Upselling and Cross-Selling
By Kathleen Carney, L.E. | August 23, 2016
The key to upselling and cross-selling is suggesting value-added products and services that truly focus on clients' needs. Most clients do not want to be sold to, but do want to be serviced and are looking for solutions. The reality is that add-on sales ...
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Treating Beyond Skin Tone: Incorporating Ancestry
By Rhonda Allison, L.E. | August 19, 2016
Skin care is not one-size-fits-all and, as such, a variety of services will need to be offered and performed by skin care professionals. Being prepared to work with the ever diversifying population goes beyond creating a treatment plan based on the skin's ...
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